[CXL Live 16] From WTF to Hell Yes - How to Come Up With Copy That Persuades by Jen Havice
1. From “WTF!” to “Hell Yes!”
How to Write Copy That Persuades
Improve conversions with undeniable value…
from sex to chocolate, Oprah to T&A
@jenhavice#wtf2hellyes
2. 2015 Google Consumer Insights survey of 1358 US adults
49% received irrelevant content on a daily basis
28% received irrelevant emails on a weekly basis
31.6% reported email as spam because of
irrelevant content
How consumers really feel about
emails from businesses
4. What will consumers give up
to get relevant content on their favorite websites?
Survey conducted online within the United States by Harris Interactive on behalf of Janrain from June 28 – July 2, 2013 among 2,091 U.S.
adults ages 18 and older.
21% – Mobile or smart phone for a day
25% – Chocolate for a month
13% – Sex for a month
11. Find out who you’re talking to and what
messages they need to see by doing...
➔ Online review mining
➔ Interviews
➔ Surveys by email or pop up onsite
12. … and the
survey says
Using Voice of Customer
Research to Lift
Conversions – Case Study