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[CXL Live 16] You Can’t Make This Stuff Up by Alex Harris

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See how moderated ​user testing is a proven tactic to gain valuable insights that ​you could never think of yourself. Learn how these discoveries​ turned into dramatic ​results for website growth.

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[CXL Live 16] You Can’t Make This Stuff Up by Alex Harris

  1. 1. CR is a measure of your ability to persuade visitors to take the action you want them to take. It’s a reflection of your effectiveness and customer satisfaction. For you to achieve your goals, visitors must first achieve theirs. Bryan Eisenberg Godfather of Conversion Optimization “
  2. 2. Moderated User Testing
  3. 3. ToolsIdeal Customer Jan, House Flipper Fans & Lighting Site
  4. 4. • Leading the participant • Interrupting or intervening at the wrong time • Teaching or training rather than observing and listening • Not following a script or checklist • Arguing with the participant
  5. 5. Moderated User Testing Skype Screenflow Hardware
  6. 6. 6/6 Negative about chat. Redesign chat. 1/6 Old iMac. Fix CSS bugs. Which is right for me? Number of blades? Installation? FAQs. 5/65/6 Would opt-in when ready to purchase. Want discounts. Home: Pop-Up Home: Nav & Chat Category: Selection
  7. 7. What if I order the wrong size? Clear return policy and FAQ section in product description. 5/6
  8. 8. Asked about large orders for contractors and expedited shipping. 3/6
  9. 9. Asked about large orders for contractors and expedited shipping. 3/6 Asked about promo codes and went looking for available codes. 5/6
  10. 10. Checkout felt safe and secure. Easy process. Don’t screw anything up. 6/6
  11. 11. Hypothesis Redesign Cart & Checkout
  12. 12. Hypothesis Redesign Cart & Checkout w/o negative impact
  13. 13. Variation: Cart RedesignOriginal: Cart Iterative Testing
  14. 14. Variation: Cart Redesign
  15. 15. Original: Checkout Variation: Checkout Redesign Vs.
  16. 16. Original: Checkout Variation: Checkout Redesign Vs.
  17. 17. Original: Checkout Variation: Checkout Redesign Vs.
  18. 18. Original: Checkout Variation: Checkout Redesign Vs.

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