You can't compete with Amazon, Zalando, and the biggest ecommerce websites on price, delivery and return terms, large selection, usability, etc.
Because of that, some people might consider this a lost game! What else can you compete at?
I've done hundreds of user tests and customer interviews on ecommerce websites the last year. I've told users they need e.g. new shoes, a new washing machine, a new computer, new bedding, new toys for their kids etc. and started them at Google.
Most of the times, they don't end up buying at the biggest ecommerce websites. They end up buying at smaller niche ecommerce sites. Why? Because these sites truly understand their visitors, and they understand how to motivate them to make a buying decision.
In my presentation at Elite Camp I'll reveal how to beat these big websites by understanding how to motivate and upgrade your visitors and by competing on parameters where the big ones suck!
[Elite Camp 2016] Mogens Møller - How To Compete Against The Big Ones (Zalando, IKEA etc) in the World of E-commerce
1. How to compete against
The Big Ones
(Amazon, Zalando, IKEA etc.)
In the
World of E-commerce
Presented by Mogens Møller
CEO at Sleeknote & CRO Specialist
@MogensMoeller #elitecamp2016
27. Don’t be a stupid
order receiver
Help and guide your visitors to
find the right product
@MogensMoeller #elitecamp2016
If you want to beat The Big Ones
Take Away #1
#1
40. #2
Know your customers…
and make real personas
@MogensMoeller #elitecamp2016
If you want to beat The Big Ones
Take Away #2
41. Know your customers
- What do your customers love?
- What do your customers hate?
- What is important to your customers?
- What is not important to your customers?
- How is your customers’ every day life?
- What is your customers’ pain?
@MogensMoeller #elitecamp2016
42. Know your customers
- What exact problem are you solving for your customers?
- What information do your customers need to make
a buying decision?
@MogensMoeller #elitecamp2016
43. All skiers The Happy Stock Family A Real Family
with real needs and problems
@MogensMoeller #elitecamp2016
47. #3
Try to create no-brainers
Assume your visitors are
always in a hurry
@MogensMoeller #elitecamp2016
If you want to beat The Big Ones
Take Away #3
54. Inspire your visitors
and help them identify themselves,
their wife, kid etc. in your products
If you want to beat The Big Ones
Take Away #4
@MogensMoeller #elitecamp2016
57. Process
1) Auto emails after new order with relevant questions
@MogensMoeller #elitecamp2016
58. Process
1) Auto emails after new order with relevant questions
@MogensMoeller #elitecamp2016
59. Process
1) Auto emails after new order with relevant questions
@MogensMoeller #elitecamp2016
60. Process
1) Auto emails after new order with relevant questions
2) Telephone interviews with customers every quarter
@MogensMoeller #elitecamp2016
61. Process
- What do your customers love?
- What do your customers hate?
- What is important to your customers?
- What is not important to your customers?
- How is your customers’ every day life?
- What is your customers’ pain?
- What exact problem are you solving for your customers?
- What information do your customers need to a right buying decision?
@MogensMoeller #elitecamp2016
62. Process
1) Auto emails after new order with relevant questions
2) Telephone interviews with customers every quarter
www.groovehq.com/blog/customer-development
@MogensMoeller #elitecamp2016
63. Process
1) Auto emails after new order with relevant questions
2) Telephone interviews with customers every quarter
3) User-tests every half year
@MogensMoeller #elitecamp2016
64. Process
1) Auto emails after new order with relevant questions
2) Telephone interviews with customers every quarter
3) User-tests every half year
@MogensMoeller #elitecamp2016
66. Don’t be an order receiver!
Help, motivate and inspire
your visitors to make the right buying decision!
@MogensMoeller #elitecamp2016