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Health 2.0 és gyógyszeripar
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Janos Penzes Dr.
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A Health 2.0 Mozgalom első magyarországi Chapter Meetingjének egyik előadása.
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Health 2.0 és gyógyszeripar
1.
health2.0 és gyógyszeripar Dr.
Pénzes János nemzetközi e-marketing manager 2014. június 11.
2.
3.
4.
változó érték-definíció
5.
6.
‘Beyond The Pill’
7.
technológiai fejlődés
8.
digitális = újdonság
digitális = norma Ön itt áll. Peter Hinnsen: The New Normal
9.
10.
11.
emberi tényező
12.
13.
Patients want care,
not just a pill.
14.
15.
big data
16.
volume velocity variety
veracity
17.
18.
19.
20.
21.
REMOTE vizsgálat (Research on
Electronic Monitoring of OAB Treatment Experience) 2011. 2013. Healogica 2007-2010
22.
Didget (2010) iBGStar
(2011)
23.
Alzheimer screening game
Project EVO
24.
25.
26.
Raisin (& Helius)
27.
28.
29.
30.
31.
32.
33.
Köszönöm a figyelmet.
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