What are the ingredients behind frog approach to product/service development? We spent a morning chatting with the start-ups at Talent Garden in Milan in a session on how these could be applied to the lean startup world.

1. MEETS
TALENT GARDEN
MILAN
MATTEO PENZO
THOMAS SUTTON
Nov 29, 2013

2. FROG AT A GLANCE

3. WE ARE
A GLOBAL PRODUCT
STRATEGY AND
DESIGN FIRM
We bring together a unique combination of
creativity, collaboration and business
planning to deliver breakthrough products and
services to the market.
We are more than 600 strategists, researchers,
designers, and technologists who consult and
partner with clients across industries and
geographies.
We help organizations increase their value
and expand their offerings through a humancentered design process.
3

4. 4
Zurich Connect Responsive Redesign - Creative Pitch November 2013 - Confidential

5. OUR PROCESS
Discover
Analysis Becomes Insights
Design
Insights Become Ideas
Deliver
Ideas Become Products
Deploy
Products Go To Market
•Design
research
•Market
and
business
research
•Technology
assessment
•Opportunity
mapping
•User
Experience
architecture
•Sketching
and
modeling
•Ecosystem
integra=on
•Visual
design
•Prototyping
and
usability
•Detailed
design
&
documenta=on
•SoCware
architecture
&
engineering
•Tes=ng
&
Quality
Assurance
Cer=fica=on
•Systems
integra=on
•Packaging
and
marke=ng
support
•Post-­‐launch
revisions
and
enhancements
•Out-­‐of-­‐the-­‐box-­‐experience
5

6. HOW WE DO IT
6

7. Know your
user
Think with prototypes
Be
interdisciplinary
See the
big picture
7

8. Know your
user
8

9. KNOW YOUR USER
Analytics will tell you what people
do with your product. But they will
never tell you why they do it.
Participatory Design
Contextual Enquiry
frogImmersive
User walkthroughs
9

10. Think with
Prototypes
10

11. THINK WITH PROTOTYPES
Rapidly
The value of a prototype lies in what
you learn from it.
Verify the design intentions
Test, measure, improve
Generate new ideas
See your users in action
The best communication tool
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12. See the big
picture
12

13. SEE THE BIG PICTURE
Just because you’re a lean start-up,
doesn’t mean you don’t need a
strategy.
Business Model Canvas
Technology Strategy
Software Architecture
Experience Strategy
Growth Strategy
13

14. Be
interdisciplinary
Quality
Assurance
14

15. Interac=on
Designer
Visual
Designers
Android
developers
Web
developers
SoCware
Architect
Design
Lead
Interac=on
designer
Be
interdisciplinary
Quality
Assurance
15

16. BE INTERDISCIPLINARY
A team of open-minded
specialists sparks innovation and
achieves excellence.
Design + Tech + Business
Chicken & Egg vs. Chickens & Pigs
Agile/Lean UX
Cross-pollination
Always tailor to the team!
16

17. Work hard
party harder