Growth by design
•
6 likes•1,255 views
In this deck I explore how design can improve products and industrial processes showing how starting from a radical change in the approach to business, any company could improve not only their own products, but can literally create new needs in their customers and, at the end, new markets and new business potential.
Recommended
More Related Content
Viewers also liked
Viewers also liked (20)
Similar to Growth by design
Similar to Growth by design (20)
More from Matteo Penzo
More from Matteo Penzo (12)
Recently uploaded
Recently uploaded (20)
Growth by design
- 3. FROG AT A GLANCE
- 4. 4 WE ARE A GLOBAL PRODUCT STRATEGY AND DESIGN FIRM We bring together a unique combination of creativity, collaboration and business planning to deliver breakthrough products and services to the market. We are more than 600 strategists, researchers, designers, and technologists who consult and partner with clients across industries and geographies. We help organizations increase their value and expand their offerings through a human- centered design process.
- 5. Zurich Connect Responsive Redesign - Creative Pitch November 2013 - Confidential 5
- 6. 3 Amsterdam Milan San Francisco Austin Munich Seattle Boston New York Shanghai REACH 6
- 7. Discover Analysis Becomes Insights •Design research •Market and business research •Technology assessment •Opportunity mapping Design Insights Become Ideas •User Experience architecture •Sketching and modeling •Ecosystem integra=on •Visual design •Prototyping and usability •Out-‐of-‐the-‐box-‐experience Deliver Ideas Become Products •Detailed design & documenta=on •SoCware architecture & engineering •Tes=ng & Quality Assurance Deploy Products Go To Market Cer=fica=on •Systems integra=on •Packaging and marke=ng support •Post-‐launch revisions and enhancements 7 OUR PROCESS
- 8. 8 HOW WE DO IT
- 9. 9 YOU NEED TO KNOW YOUR MARKET. Don’t study your competitors, study your users.
- 10. 10 YOU NEED TO KNOW YOUR MARKET. Don’t study your competitors, study your users. From understanding the offer to anticipating the needs.
- 11. 11 find the hidden needs
- 12. 12 and create something different
- 13. 13 Know your user Think with prototypesBe interdisciplinary
- 15. 15 KNOW YOUR USER Participatory Design Contextual Enquiry frogImmersive User walkthroughs Analytics will tell you what people do with your product. But they will never tell you why they do it.
- 16. CHW Backpack Plus Phase 1 Report 13/07/23 UGANDA4 DISTRICTS, 37 INTERVIEWS Before CHWs, having medicines to treat malaria available right in the village was a daydream. ! CHW SUPERVISOR
- 17. CHW Backpack Plus Phase 1 Report 13/07/23 717 SENEGAL The main challenge is sensitizing people to look for health services to timely treat their illnesses. ! CHW (ASC) 3 DISTRICTS, 26 INTERVIEWS
- 18. SKY ITALIA 18
- 19. WE UNIFIED INTERACTION QUALITIES ACROSS SERVICES, CHANNELS AND MEDIA, ANTICIPATING THE CHALLENGES OF AN EVOLVING MARKET 5+ year collaboration across business units FROG & SKY ITALIA
- 20. SKY GO ! With tablets becoming the popular “second screen” companion to television, a mobile-first approach enabled us to design a simple, minimalist user interface, and then scale it to the web. 20
- 21. PROTOTYPING&TESTING ALTERNATIVE DESIGN DIRECTIONS INITIAL SKETCHING ALTERNATIVE DESIGN DIRECTIONS 32 1 PROCESS Over a six-month engagement frog and Sky team worked together to envision, design and detail the service proposition across a wide range of platforms, including connected TVs and gaming consoles, as key part of a differentiating offering. ! As part of an extensive group of consultants, frog collaborated daily with different stakeholders to ensure viability and effectiveness of the solution across marketing and tech development. Frequent moment of contact with final users were planned to verify project decision along the way, form concept evaluation to final usability testing.
- 22. MARCH 2014 SKY ONLINE GOES LIVE GAMING CONSOLES XBOX, PS & SMART TVS WEBAPP TABLET APP
- 24. 24 THINK WITH PROTOTYPES Rapidly ! ! ! Verify the design intentions Test, measure, improve Generate new ideas See your users in action The best communication tool The value of a prototype lies in what you learn from it.
- 26. 26 CARE TRUST SUPPORT CHWs are crucial links connecting the communities they serve and the health system. To be empowered and activated CHWs need to be provided and regularly resupplied with commodities, diagnostic devices, information and non-medical enablers such as bikes or boots. To be empowered and activated CHWs need to be provided with a well-orchestrated set of activities and services that support them all along their journey, from the moment they are recruited and trained to the day-to-day service they deliver to their communities, to the incentives and growth plans that are meant to keep them motivated. COMMUNITY HEALTH SYSTEM SERVICES TOOLS CHW TRUST CARE SUPPORT REPORT CARE
- 27. 27 CARE SUPPORT
- 32. 32 Be interdisciplinary Interac=on Designer Visual Designers Design Lead Interac=on designer Quality Assurance Android developers Web developers SoCware Architect
- 33. 33 BE INTERDISCIPLINARY Design + Tech + Business Chicken & Egg vs. Chickens & Pigs Agile/Lean UX Cross-pollination Always tailor to the team! A team of open-minded specialists sparks innovation and achieves excellence.
- 34. 34