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PeopleBrowsr




           Social Media and Influence Measurement
   | 1
PeopleBrowsr
San Francisco New York Sydney London"
Founded 2007


         100 billion                                       5,000 "
       conversations                                  posts processed "
          indexed
                                      per second




                  Social Media and Influence Measurement
                  | 2
PeopleBrowsr Customers"

Marquee agencies and brands in Automotive, Tech, Hospitality,
Sports, Government, Travel, Retail and Entertainment





                  Social Media and Influence Measurement
    | 3
Vast Social Media DataMine
We process 5,000 posts/second and have over "
100 Billion Posts Indexed and 300 Terabytes of data



                 Twitter posts and metadata"
                 since 2008

                 Facebook public posts "
                 since 2010

                 Two years of posts from more than"
                 40 million blogs and forums

                  Social Media and Influence Measurement
   | 4
Big Picture
Swinging through the trees…




                 Social Media and Influence Measurement
   | 5
Big Picture
Emerging from the jungle with language…




                 Social Media and Influence Measurement
   | 6
Big Picture
Thousands of years later we wrote it down…




                 Social Media and Influence Measurement
   | 7
Big Picture
PCs, the internet, mobile phones, GPS have come together to
enable a vast distributed data network of collective memory 





                  Social Media and Influence Measurement
        | 8
Big Picture
A collective stream of intelligence…




                   Social Media and Influence Measurement
   | 9
Little Brother
Connected Little Brothers will be "
a higher intelligence than Big Brother





                   Social Media and Influence Measurement
   | 10
Little Brother




                  Social Media and Influence Measurement
   | 11
An Inverted Orwellian Revolution
Little Brother now has access to vast amounts of information 




                  Social Media and Influence Measurement
     | 12
The Birth of Influence Measurement




            Social Media and Influence Measurement
   | 13
The Birth of Influence Measurement




            Social Media and Influence Measurement
   | 14
The Birth of Influence Measurement




            Social Media and Influence Measurement
   | 15
Billions Of Conversations


 Filter messages"
 
 Sort by Community"
 
 Measure social influence




                    Social Media and Influence Measurement
   | 16
We All Have Influence Somewhere


 Every voice is important
 Our main Influencers are everyday people and "
 networks of friends
 Small Close Networks of normal people are the "
 ‘Rock Stars of Influence’

      Kred enriches your contributions to and
     interactions with your viral social sphere.


                    Social Media and Influence Measurement
   | 17
Influencer Identification with Kred!
We sift billions of posts, keywords, hashtags and connections
to calculate Kred Influence and Outreach



                                      Influence!
                                      The ability to inspire action from
                                      others like retweets, replies or"
                                      new follows
                                      
                                      Outreach"
                                      Rewards generous actions like "
                                      engaging with others and "
                                      spreading their message
                                      

                  Social Media and Influence Measurement
                   | 18
Kred Community Influence
Then we assess influence in communities "
connected by interests and things in common

                   120,000,000 People
           140,000,000 people in over 200 communities 
                   in Over 200 Different Communities

                                                                    Extreme
      Advertising   Biking       CEO         Doctors    Education                Family    Fashion
                                                                     Sports




                                                          Your
       Fitness      Food       Gaming      Your Brand    Market     Investors    LGBT      Lawyers
                                                        Segment



                    Photo-                                                                 Social
      Parents                   Politics      Radio     Reporters     Sailing   Shopping
                    graphy                                                                 Media




       Software
      Developers
                    Sports     Students      Surfing      Tech        Tennis     Travel     Yoga




                             Social Media and Influence Measurement
                                  | 19
Social Media and Influence Measurement
   | 20
Kred Influence
Influence measures what others do for you


                                     How you inspire others "
                                     to take action
                                     
                                     Normalized 1,000 point scale"
                                     
                                     Metrics:
                                     
                                     
                                     Mentions             
   
Likes
                                     Retweets             
   
Comments
                                     @Replies             
   
Shares
                                     New Follows          
   
Mentions
                                       
    
             
   
Event Invitations
                 Social Media and Influence Measurement
                        | 21
Social Media and Influence Measurement
   | 22
Kred Outreach
Outreach measures generosity


                                     How much you "
                                     interact and engage
                                     
                                     Points “level up” and "
                                     increase infinitely
                                     
                                     Metrics:
                                     
                                     Mentions             
   
Likes
                                     Retweets             
   
Comments
                                     @Replies             
   
Mentions
                                       
    
             
   
Event Invitations

                 Social Media and Influence Measurement
                        | 23
Action Analytics




              Social Media and Influence Measurement
   | 24
Kredentials
Identity Archive of 140 million people "
Learn about anyone’s social presence




                   Social Media and Influence Measurement
   | 25
Kred Story
Personal visual histories drawn from social media activity






               Visual influence streams "
       make anyone’s influence easy to understand
                   Social Media and Influence Measurement
     | 26
Influence Marketing
 Social networks drive brand awareness and product
 recommendations 


                             "
   90%
of consumers trust peer recommendations"
       

   76%
of Twitter users now post status updates
   95%
say Facebook impacts their purchasing behavior
                             
Sources: Neilson, WOMMA, Edison Research



                                       Social Media and Influence Measurement
   | 27
Case Study
54th GRAMMY Awards


“We couldn’t have been
happier with the Kred
Influencers Campaign.
“Activating community
influencers helped us
increase show
awareness, grow
viewership and deliver
value to sponsors.”
                               Beverly Jackson!
                               Director of Marketing, Social Media and Strategic Alliances"
                               The Recording Academy"
                               

                    Social Media and Influence Measurement
                                    | 28
Twitter Volume Day of Show
    54th GRAMMY Awards
                                                                                         2012
                                                                                13.5 million Mentions
2,000,000
                                                                                              5PM
                                                                                           1,801,221

1,750,000
                                                                                                 6PM
                                                                                                        1,726,750


1,500,000
                                                                                                                7PM
                                                                                                             1,421,231

1,250,000
                                                                   5X
1,000,000
                                                       growth
                                              8PM
                                                                                                                     978,039


 750,000



 500,000



 250,000
                                                                                           2011
        0
                                                                                    2.9Millon Mentions                
          12:00 AM
      3:00 AM
      6:00 AM
     9:00 AM
      12:00 PM
     3:00 PM
         6:00 PM
            9:00 PM


             1.  ALL GRAMMY-related keywords include: GRAMMY, #GRAMMYs, #GRAMMYlive, @TheGRAMMYs, #GRAMMYGlam, #WeAreMusic
                                         Social Media and Influence Measurement
                                                 | 29
                                                                                                                                        29
Influencer Viral Effect
Mentions of “Grammys”   Retweets and @Replies                             Conversation about
by 100 Top Kred                                 Total Reach of Mentions
                        by 154,853 Followers    (non-unique followers)    watching the Grammys
Influencers	





         474                220,771
             241,737,172
                 … Leads to

                                                                              Viewership"

                               Social Media and Influence Measurement
                            | 30
TV Show Viewership
 54th GRAMMY Awards
                                                  2012!
                                               39,000,000



                                                                     13 million more viewers
                           2011!                                          50% growth
                        26,500,000




0.0
        5.0
        10.0
       15.0
        20.0
       25.0
        30.0
       35.0
        40.0
       45.0
       1.  ALL GRAMMY-related keywords include: GRAMMY, #GRAMMYs, #GRAMMYlive, @TheGRAMMYs, #GRAMMYGlam, #WeAreMusic
                                   Social Media and Influence Measurement
                                         | 31
Case Study "





                                       United Media Services - unitedmediaservices.com


               Social Media and Influence Measurement
                                     | 32
Case Study




        $339 million profit in June quarter
              $9 per passenger
                        



              Social Media and Influence Measurement
   | 33
Hypertargeting
Identify and segment your top influencers




                  Social Media and Influence Measurement
   | 34
Kred Rewards
Social media influence marketing"
that matches people with offers they love

                                 "

                                  Targets brand advocates and
                                           influential people
                                           Viral elements generate
                                           excitement and "
                                           brand mentions
                                           Real-time analytics and "
                                           post-campaign ROI analysis




                   Social Media and Influence Measurement
                | 35
The Kred Rewards Process

        Identify and Target!
        Find influencers in communities connected by
        interests and things in common


        Connect and Amplify!
        Connect influencers with offers and let them spread
        them through Tweets, Facebook Shares, and passing


        Analyze and Report!
        Complete analysis of reward redemptions, ROI,
        Reach and Retweets


             Social Media and Influence Measurement
     | 36
Kred for CRM
Combines Social Media Influence with the leader in CRM


 Marketers can create leads
 from influential people
 discussing their keywords
 Provide superior customer
 service to brand reputation
 influencers
 Sales can increase their close
 rate and average order size by
 incorporating social CRM



                   Social Media and Influence Measurement
   | 37
Presentation
          
          
http://bit.ly/KredAHICE


     
      
          
          
JodeeRich@Kred.com"
"


            Social Media and Influence Measurement
            | 38

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Jodee Rich at AHICE 2012

  • 1. PeopleBrowsr Social Media and Influence Measurement | 1
  • 2. PeopleBrowsr San Francisco New York Sydney London" Founded 2007 100 billion 5,000 " conversations posts processed " indexed per second Social Media and Influence Measurement | 2
  • 3. PeopleBrowsr Customers" Marquee agencies and brands in Automotive, Tech, Hospitality, Sports, Government, Travel, Retail and Entertainment Social Media and Influence Measurement | 3
  • 4. Vast Social Media DataMine We process 5,000 posts/second and have over " 100 Billion Posts Indexed and 300 Terabytes of data Twitter posts and metadata" since 2008 Facebook public posts " since 2010 Two years of posts from more than" 40 million blogs and forums Social Media and Influence Measurement | 4
  • 5. Big Picture Swinging through the trees… Social Media and Influence Measurement | 5
  • 6. Big Picture Emerging from the jungle with language… Social Media and Influence Measurement | 6
  • 7. Big Picture Thousands of years later we wrote it down… Social Media and Influence Measurement | 7
  • 8. Big Picture PCs, the internet, mobile phones, GPS have come together to enable a vast distributed data network of collective memory Social Media and Influence Measurement | 8
  • 9. Big Picture A collective stream of intelligence… Social Media and Influence Measurement | 9
  • 10. Little Brother Connected Little Brothers will be " a higher intelligence than Big Brother Social Media and Influence Measurement | 10
  • 11. Little Brother Social Media and Influence Measurement | 11
  • 12. An Inverted Orwellian Revolution Little Brother now has access to vast amounts of information Social Media and Influence Measurement | 12
  • 13. The Birth of Influence Measurement Social Media and Influence Measurement | 13
  • 14. The Birth of Influence Measurement Social Media and Influence Measurement | 14
  • 15. The Birth of Influence Measurement Social Media and Influence Measurement | 15
  • 16. Billions Of Conversations Filter messages" Sort by Community" Measure social influence Social Media and Influence Measurement | 16
  • 17. We All Have Influence Somewhere Every voice is important Our main Influencers are everyday people and " networks of friends Small Close Networks of normal people are the " ‘Rock Stars of Influence’ Kred enriches your contributions to and interactions with your viral social sphere. Social Media and Influence Measurement | 17
  • 18. Influencer Identification with Kred! We sift billions of posts, keywords, hashtags and connections to calculate Kred Influence and Outreach Influence! The ability to inspire action from others like retweets, replies or" new follows Outreach" Rewards generous actions like " engaging with others and " spreading their message Social Media and Influence Measurement | 18
  • 19. Kred Community Influence Then we assess influence in communities " connected by interests and things in common 120,000,000 People 140,000,000 people in over 200 communities in Over 200 Different Communities Extreme Advertising Biking CEO Doctors Education Family Fashion Sports Your Fitness Food Gaming Your Brand Market Investors LGBT Lawyers Segment Photo- Social Parents Politics Radio Reporters Sailing Shopping graphy Media Software Developers Sports Students Surfing Tech Tennis Travel Yoga Social Media and Influence Measurement | 19
  • 20. Social Media and Influence Measurement | 20
  • 21. Kred Influence Influence measures what others do for you How you inspire others " to take action Normalized 1,000 point scale" Metrics: Mentions Likes Retweets Comments @Replies Shares New Follows Mentions Event Invitations Social Media and Influence Measurement | 21
  • 22. Social Media and Influence Measurement | 22
  • 23. Kred Outreach Outreach measures generosity How much you " interact and engage Points “level up” and " increase infinitely Metrics: Mentions Likes Retweets Comments @Replies Mentions Event Invitations Social Media and Influence Measurement | 23
  • 24. Action Analytics Social Media and Influence Measurement | 24
  • 25. Kredentials Identity Archive of 140 million people " Learn about anyone’s social presence Social Media and Influence Measurement | 25
  • 26. Kred Story Personal visual histories drawn from social media activity Visual influence streams " make anyone’s influence easy to understand Social Media and Influence Measurement | 26
  • 27. Influence Marketing Social networks drive brand awareness and product recommendations " 90% of consumers trust peer recommendations" 76% of Twitter users now post status updates 95% say Facebook impacts their purchasing behavior Sources: Neilson, WOMMA, Edison Research Social Media and Influence Measurement | 27
  • 28. Case Study 54th GRAMMY Awards “We couldn’t have been happier with the Kred Influencers Campaign. “Activating community influencers helped us increase show awareness, grow viewership and deliver value to sponsors.” Beverly Jackson! Director of Marketing, Social Media and Strategic Alliances" The Recording Academy" Social Media and Influence Measurement | 28
  • 29. Twitter Volume Day of Show 54th GRAMMY Awards 2012 13.5 million Mentions 2,000,000 5PM 1,801,221 1,750,000 6PM 1,726,750 1,500,000 7PM 1,421,231 1,250,000 5X 1,000,000 growth 8PM 978,039 750,000 500,000 250,000 2011 0 2.9Millon Mentions 12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM 1.  ALL GRAMMY-related keywords include: GRAMMY, #GRAMMYs, #GRAMMYlive, @TheGRAMMYs, #GRAMMYGlam, #WeAreMusic Social Media and Influence Measurement | 29 29
  • 30. Influencer Viral Effect Mentions of “Grammys” Retweets and @Replies Conversation about by 100 Top Kred Total Reach of Mentions by 154,853 Followers (non-unique followers) watching the Grammys Influencers 474 220,771
 241,737,172
 … Leads to
 Viewership" Social Media and Influence Measurement | 30
  • 31. TV Show Viewership 54th GRAMMY Awards 2012! 39,000,000 13 million more viewers 2011! 50% growth 26,500,000 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0 1.  ALL GRAMMY-related keywords include: GRAMMY, #GRAMMYs, #GRAMMYlive, @TheGRAMMYs, #GRAMMYGlam, #WeAreMusic Social Media and Influence Measurement | 31
  • 32. Case Study " United Media Services - unitedmediaservices.com Social Media and Influence Measurement | 32
  • 33. Case Study $339 million profit in June quarter $9 per passenger Social Media and Influence Measurement | 33
  • 34. Hypertargeting Identify and segment your top influencers Social Media and Influence Measurement | 34
  • 35. Kred Rewards Social media influence marketing" that matches people with offers they love " Targets brand advocates and influential people Viral elements generate excitement and " brand mentions Real-time analytics and " post-campaign ROI analysis Social Media and Influence Measurement | 35
  • 36. The Kred Rewards Process Identify and Target! Find influencers in communities connected by interests and things in common Connect and Amplify! Connect influencers with offers and let them spread them through Tweets, Facebook Shares, and passing Analyze and Report! Complete analysis of reward redemptions, ROI, Reach and Retweets Social Media and Influence Measurement | 36
  • 37. Kred for CRM Combines Social Media Influence with the leader in CRM Marketers can create leads from influential people discussing their keywords Provide superior customer service to brand reputation influencers Sales can increase their close rate and average order size by incorporating social CRM Social Media and Influence Measurement | 37
  • 38. Presentation http://bit.ly/KredAHICE JodeeRich@Kred.com" " Social Media and Influence Measurement | 38