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Kred Rewards
Kred Rewards
Social media influence marketing matches people
with offers they love

Hypertargeted promotions
increase awareness,
create buzz and reward
advocates

Selects people by
interests, connections and
influence

Comprehensive
post-campaign analytics,
including ROI analysis
Hypertargeting
Identify and segment your brand’s top influencers
Generates Virality
Designed to incentivize brand mentions
Post-Campaign Analytics
Comprehensive reporting on mentions, ROI and
more
Influence Marketing
Social networks drive brand awareness and product
recommendations




           of consumers trust peer recommendations


           of Twitter users now post status updates

           say Facebook impacts their purchasing
           behavior

                                   Sources: Neilson, WOMMA, Edison Research
The Kred Rewards Process


        Identify and Target
        Find influencers in your target market in
        communities connected by interests and things in
        common

        Connect and Amplify
        Connect community influencers with offers and
        make it easy to spread a brand message through
        Tweets, Facebook Shares, Pins, and passing it to
        friends

        Analyze and Report
        Complete analysis of buzz, reward redemptions,
        ROI, Reach and Retweets
Influencer Identification with Kred
We sift billions of posts, keywords, hashtags and
connections to calculate influence and outreach



                           Influence
                           The ability to inspire action from
                           others like retweets, replies or new
                           follows

                           Outreach
                           Rewards generous actions
                           like engaging with others and
                           spreading their message
Community Influence
Then we assess influence in communities
connected by interests and affinities


          120,000,000 people in over 200
                    communities
Kred Rewards Distinctions
Viral Elements Boost Brand Mentions
Influencers selected to receive a Kred Reward can
elect to Claim & Share the offer…




                                      Claim
                               “I just won a Kred
                               Reward from Intel:
                               tickets to an exclusive
                               Will.I.Am concert.
                               Thank you, Intel!”
Viral Elements Boost Brand Mentions
…or Pass it in a post to a connected friend
who will enjoy it more.




                                       Pass
                                “@priscillascala, I’m
                                passing this Intel Kred
                                Reward to you. I
                                know you’re a big
                                Will.I.Am fan. Tell him
                                Intel sent you!”
Viral Elements Boost Brand Mentions
Open a Reward to all 140 million people on Twitter
in exchange for spreading a message




                                       Unlock
                                      Unlock
                                      Unlock
                                   Earn this Reward
                                  Earn this Reward
                                “Hey, friends, please
                                tweetsharing it me open
                                   by to help with
                                  by sharing it with
                                theFacebook friends
                                  Facebook friends Kred
                                    Will.I.Am Intel
                                Reward!”
Analysis and Reporting
ROI reporting


                    Every campaign receives a
                    complete summary of key
                    campaign metrics, including:
                     Total Mentions
                     Unique Users
                     Total Reach
                     Brand Champions
                     Demographic Analysis
                     ROI on Reach, Influence and
                    Retweets
Kred Rewards
Analysis and Reporting
Viral Analytics


                    We accompany campaigns with a
                    comprehensive Campaign
                    Analytics platform:
                    Virality Index
                    Monitor Mentions
                    Surface Influencers
                    Track Reach
                    Measure Retweets
                    Top Communities and Locations
Analysis and Reporting
Redemption Analytics


                         Our Redemption Analytics
                         platform grants access to
                         campaign results in real time
                         Clicks
                         Claims, Passes & Unlocks
                         Gender
                         Top Influencers &
                         Outreachers
Kred Rewards
Kred Rewards Compared

  Kred Rewards               Others
  Fully Transparent
                             Black Box Algorithm
  Influence Measurement
  Targeting by               Loose targeting by
  Community & Location       topic
  Reaches
                             Only reaches
  120 million Twitter
                             registered users
  accounts
  Viral boosts               Limited participation
  Influencer data provided   Influencer data
  at campaign close          withheld
Kred Rewards
Social media influence marketing
that matches people with offers they love


                            Social media campaigns
                            micro-targeting brand
                            advocates and influential
                            people
                            Viral elements that generate
                            excitement, participation and
                            brand mentions
                            Real-time analytics and
                            post-campaign ROI analysis
Easy To Get Started
Get going with our self-service Kred Reward Builder
or contact us today
For more information    PeopleBrowsr.com


Twitter                 @Kred

Facebook           facebook.com/Kred.PB

Email             contact@peoplebrowsr.com

Phone                   (877) 856 - 2935

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Kred Rewards

  • 2. Kred Rewards Social media influence marketing matches people with offers they love Hypertargeted promotions increase awareness, create buzz and reward advocates Selects people by interests, connections and influence Comprehensive post-campaign analytics, including ROI analysis
  • 3. Hypertargeting Identify and segment your brand’s top influencers
  • 4. Generates Virality Designed to incentivize brand mentions
  • 6. Influence Marketing Social networks drive brand awareness and product recommendations of consumers trust peer recommendations of Twitter users now post status updates say Facebook impacts their purchasing behavior Sources: Neilson, WOMMA, Edison Research
  • 7. The Kred Rewards Process Identify and Target Find influencers in your target market in communities connected by interests and things in common Connect and Amplify Connect community influencers with offers and make it easy to spread a brand message through Tweets, Facebook Shares, Pins, and passing it to friends Analyze and Report Complete analysis of buzz, reward redemptions, ROI, Reach and Retweets
  • 8. Influencer Identification with Kred We sift billions of posts, keywords, hashtags and connections to calculate influence and outreach Influence The ability to inspire action from others like retweets, replies or new follows Outreach Rewards generous actions like engaging with others and spreading their message
  • 9. Community Influence Then we assess influence in communities connected by interests and affinities 120,000,000 people in over 200 communities
  • 11. Viral Elements Boost Brand Mentions Influencers selected to receive a Kred Reward can elect to Claim & Share the offer… Claim “I just won a Kred Reward from Intel: tickets to an exclusive Will.I.Am concert. Thank you, Intel!”
  • 12. Viral Elements Boost Brand Mentions …or Pass it in a post to a connected friend who will enjoy it more. Pass “@priscillascala, I’m passing this Intel Kred Reward to you. I know you’re a big Will.I.Am fan. Tell him Intel sent you!”
  • 13. Viral Elements Boost Brand Mentions Open a Reward to all 140 million people on Twitter in exchange for spreading a message Unlock Unlock Unlock Earn this Reward Earn this Reward “Hey, friends, please tweetsharing it me open by to help with by sharing it with theFacebook friends Facebook friends Kred Will.I.Am Intel Reward!”
  • 14. Analysis and Reporting ROI reporting Every campaign receives a complete summary of key campaign metrics, including: Total Mentions Unique Users Total Reach Brand Champions Demographic Analysis ROI on Reach, Influence and Retweets
  • 16. Analysis and Reporting Viral Analytics We accompany campaigns with a comprehensive Campaign Analytics platform: Virality Index Monitor Mentions Surface Influencers Track Reach Measure Retweets Top Communities and Locations
  • 17. Analysis and Reporting Redemption Analytics Our Redemption Analytics platform grants access to campaign results in real time Clicks Claims, Passes & Unlocks Gender Top Influencers & Outreachers
  • 19. Kred Rewards Compared Kred Rewards Others Fully Transparent Black Box Algorithm Influence Measurement Targeting by Loose targeting by Community & Location topic Reaches Only reaches 120 million Twitter registered users accounts Viral boosts Limited participation Influencer data provided Influencer data at campaign close withheld
  • 20. Kred Rewards Social media influence marketing that matches people with offers they love Social media campaigns micro-targeting brand advocates and influential people Viral elements that generate excitement, participation and brand mentions Real-time analytics and post-campaign ROI analysis
  • 21. Easy To Get Started Get going with our self-service Kred Reward Builder or contact us today
  • 22. For more information PeopleBrowsr.com Twitter @Kred Facebook facebook.com/Kred.PB Email contact@peoplebrowsr.com Phone (877) 856 - 2935

Editor's Notes

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