Today’s Presenter Laurie Ruettimann HR
Strategist, Writer & Speaker

Topics We’ll Cover Mission-driven organizations
are more fun. Culture is a choice. Straight-talk with employees beats buzzwords and legalese. You can learn from the best. Improved engagement and retention are possible. Money is part of the equation, but there’s more. Loyalty is a two-way street, and it goes a long way.

Live Poll How would you
grade your company culture?

Headquarters: Louisville, KY Employees: ~45,000
“Roadies” Locations: 430

Indeed Reviews job work/life balance
management job culture Glassdoor Review 91% approve of the CEO 2015 American Customer Satisfaction Index Ranked #183 of 100 points

Headquarters: Columbus, OH Employees: ~600
Locations: 28

How Jeni’s does things differently
Calls frontline team members “Ambassadors” Calls company accountants “Mathletes” Holds monthly lunches where everyone else in the company cooks for the kitchen Produces an annual report and shares it with their customers

Headquarters: Culver City, CA Employees:
~1,000 Locations: 17

Sustainable Life Project In 2009,
Tender Greens began hiring homeless teens to work in their restaurants to help them become empowered, self-sufficient young adults. Six-month, paid culinary internships at Tender Greens Field trips to farms and markets Cooking and nutrition classes Life skills and employment workshops Upon completion, students are given an opportunity to apply for a full-time job at Tender Greens. 15 Graduates 8 employed by Tender Greens 5 working as interns

Headquarters: Boston, MA Employees: ~350
Locations: 15

John Pepper Co-founder & CEO
Who in their right mind would choose to do this work? Who would agree to get paid so little to do it? Where did people ever think this job would lead?

Team Member Perks Transportation discounts
English classes Comfortable lounge areas for breaks Increased wages 2001 $8/hour Today $10-17/hour Record sales and profits and continued growth

Lessons from John Pepper Make
sure your organization has a purpose statement that inspires people. Answer the WHY for the company. Communicate it clearly and often so everyone in the organization gets the picture. Use technology to enforce it. Understand the mission, vision and values of your company and help your employees understand them as well. Work on becoming an authentic, self-aware leader who engages in behaviors that make people feel you believe they matter. Be open, curious and vulnerable with your team.

Headquarters: Washington, D.C. Employees: ~900
Locations: 15

What did we learn? Mission-driven
organizations are more fun. Culture is a choice. Straight-talk with employees beats buzzwords and legalese. You can learn from the best. Improved engagement and retention are possible. Money is part of the equation, but there’s more. Loyalty is a two-way street, and it goes a long way.

Q&A Laurie Ruettimann HR Strategist,
Writer & Speaker

HRCI Program ID: 260878 Recertification
Credit Hours Awarded: 1 Specified Credit Hours: HR (General) Today’s Webinar Performance Management Date: Dec. 16 at 1pm ET/10am PT Next Webinar