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11ChartsthatPredictthe
FutureofMarketing
Mihika Barua
Marketerswillbechallengedto
pushtheenvelopein2015.
CMOswillrethinktheir
marketingbudgets.
0
1
2
3
4
5+
0
1
2
3
4
5+
2014 2015
Number of agencies that touch digital efforts at their company, according to client si...
Brandswillmoveadvertising
dollarstoprogrammaticad
buyingandanalytics,where
ROIiseasiertotrack.
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
Q1 13 Q2 13 Q3 13 Q4 13 Q1 14 Q2 14 Q3 14 Q4 14 Q1 15
AOL Third party Pl...
Nativeadvertisingonsocial
mediawillaccountforalmost
$7.5billionoftotalnativead
revenuethisyear.
Revenue($Billions)
0
2.5
5
7.5
10
12.5
15
2013 2014 2015 2016 2017 2018
Native Style Display Sponsorship Social
Social nat...
Mobileis(almost)officially
thefirstscreenforviewing.
HoursperDay
0
3
6
9
12
2010 2011 2012 2013 2014 2015
TV Other Connected Devices Desktop/Laptop Mobile
Time spent on screen...
Verticalviewing=anew
generationofhandheldviewers.
Usergeneratedcontent
performsbetterthan
brandedcontent.
BillionsofVideos
0
25
50
75
100
Youtube Vine Facebook
Brand Videos Media Companies Influencers (+250K followers) Amateur (u...
Socialmediaisanimportant
revenuesourceforretailers.
PercentageofRevenueGenerated
1Q 2012 2Q 2012 3Q 2012 Q4 2012 3Q 2013 Q4 2013 Q1 2014 Q2 2014 Q4 2014
Facebook
Google+
E-ma...
Weshareasmanyphotos
everydayasthereare
peopleinIndia.
MillionsofPhotosUploadedandSharedDaily
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
2008 2009 2010 2011 2012 2013...
0%
8%
16%
24%
32%
40%
48%
56%
64%
72%
80%
Facebook LinkedIn Pinterest Instagram Twitter
2012 2013 2014
Pinterest and Insta...
Butsocialistransforming.
MonthlyActiveUsers
0
250
500
750
1000
1250
1500
1750
2000
2250
2500
4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14...
%ofRespondents
0
10
20
30
40
50
60
70
80
90
100
Geofencing Mobile Advertising Geotargeting Mobile Search Mobile barcode Mo...
Andasmarter,moreconnected
futureisonthehorizon,thanks
totheInternetofThings.
BillionsofDevices
2013 2014 2015E 2016E 2017E 2018E 2019E
Personal Computers Smartphones
Tablets Connected/Smart TVs
Weara...
Thesechartsarejustthe
beginning.Downloadour
whitepapertoseeall50.
Percolate is the system of record for marketing. 

Our technology helps the world's largest and fastest-growing
brands at ...
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11 Charts that Predict the Future of Marketing

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These charts hold insights on mobile marketing, advertising, social media, and the Internet of Things. A must-have for every senior marketer this year.

These charts are just the beginning — there is a wealth of predictions for marketing executives to keep top of mind when outlining a multi-channel strategy. To see all 50 charts, download the full report.

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11 Charts that Predict the Future of Marketing

  1. 11ChartsthatPredictthe FutureofMarketing Mihika Barua
  2. Marketerswillbechallengedto pushtheenvelopein2015.
  3. CMOswillrethinktheir marketingbudgets.
  4. 0 1 2 3 4 5+ 0 1 2 3 4 5+ 2014 2015 Number of agencies that touch digital efforts at their company, according to client side marketers worldwide MarketersAreCuttingBackonDigitalAgencies Source: eMarketer 13%12% 9% 17% 26% 23% 27% 10% 14% 15% 32% 2%
  5. Brandswillmoveadvertising dollarstoprogrammaticad buyingandanalytics,where ROIiseasiertotrack.
  6. $0 $200,000 $400,000 $600,000 $800,000 $1,000,000 Q1 13 Q2 13 Q3 13 Q4 13 Q1 14 Q2 14 Q3 14 Q4 14 Q1 15 AOL Third party Platforms Rocket Fuel Rubicon Project Criteo Programmatic Advertising Revenue (Global), Selected Companies ProgrammaticAdSpendingDoubledLastQuarter Source: BI Intelligence
  7. Nativeadvertisingonsocial mediawillaccountforalmost $7.5billionoftotalnativead revenuethisyear.
  8. Revenue($Billions) 0 2.5 5 7.5 10 12.5 15 2013 2014 2015 2016 2017 2018 Native Style Display Sponsorship Social Social native ads will account for the largest share of native ad revenue NativeAdvertisingWillExplodein2015… Source: BI Intelligence
  9. Mobileis(almost)officially thefirstscreenforviewing.
  10. HoursperDay 0 3 6 9 12 2010 2011 2012 2013 2014 2015 TV Other Connected Devices Desktop/Laptop Mobile Time spent on screens by orientation (Hours/Day), USA, 2010-2015 VerticalViewingIsReplacingHorizontal Source: BI Intelligence
  11. Verticalviewing=anew generationofhandheldviewers.
  12. Usergeneratedcontent performsbetterthan brandedcontent.
  13. BillionsofVideos 0 25 50 75 100 Youtube Vine Facebook Brand Videos Media Companies Influencers (+250K followers) Amateur (user-generated) Who uploaded the top 100 videos to content platforms in the last month? UserGeneratedContentToppedVideoUploadsInTheLastMonth Source: Mary Meeker’s 2015 Internet Trend Reports
  14. Socialmediaisanimportant revenuesourceforretailers.
  15. PercentageofRevenueGenerated 1Q 2012 2Q 2012 3Q 2012 Q4 2012 3Q 2013 Q4 2013 Q1 2014 Q2 2014 Q4 2014 Facebook Google+ E-mail Pinterest Twitter Other Share of Social Generated E-Commerce Revenue (Global) FacebookIsTheLeaderinGeneratingE-CommerceRevenue Source: BI Intelligence
  16. Weshareasmanyphotos everydayasthereare peopleinIndia.
  17. MillionsofPhotosUploadedandSharedDaily 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000 2008 2009 2010 2011 2012 2013 2014 Photos on WhatsApp, Snapchat, Instagram, Facebook, Flickr each day total 1.8 Billion 1.8BillionPhotosAreSharedDaily Source: BI Intelligence
  18. 0% 8% 16% 24% 32% 40% 48% 56% 64% 72% 80% Facebook LinkedIn Pinterest Instagram Twitter 2012 2013 2014 Pinterest and Instagram gained in adoption over the last year Image-focusedSocialNetworksHaveGrowntheFastest Source: BI Intelligence
  19. Butsocialistransforming.
  20. MonthlyActiveUsers 0 250 500 750 1000 1250 1500 1750 2000 2250 2500 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 Big 4 Messaging Apps (WhatsApp, Facebook Messenger, WeChat, Viber) Big 4 Social Networks (Facebook, Twitter, LinkedIn, Instagram) Monthly Active Users for Selected Top 4 Social Networks and Messaging Apps MessagingAppsHaveCaughtUptoSocialNetworks… Source: BI Intelligence
  21. %ofRespondents 0 10 20 30 40 50 60 70 80 90 100 Geofencing Mobile Advertising Geotargeting Mobile Search Mobile barcode Mobile app Mobile optimized site Currently Use Will use in the future Current vs. Future Usage of Mobile Marketing Tactics According to Marketers Worldwide — Q3 2014 MoreCompaniesHaveMobileWebsitesThanApps Source: eMarketer
  22. Andasmarter,moreconnected futureisonthehorizon,thanks totheInternetofThings.
  23. BillionsofDevices 2013 2014 2015E 2016E 2017E 2018E 2019E Personal Computers Smartphones Tablets Connected/Smart TVs Wearables Connected Cars Internet Of Things 5 year CAGR = 35% The IOT market will soon be larger than PC,tablet & smartphone markets combined TheInternetOfThingsWillBeTheWorld’sLargestDeviceMarket. Source: BI Intelligence
  24. Thesechartsarejustthe beginning.Downloadour whitepapertoseeall50.
  25. Percolate is the system of record for marketing. 
 Our technology helps the world's largest and fastest-growing brands at every step of the marketing process. Want to learn more? Contact learn@percolate.com for more information or request a demo today at percolate.com/request-demo Mihika Barua Mihika Barua is a junior associate on Percolate’s Integrated Marketing Team.
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These charts hold insights on mobile marketing, advertising, social media, and the Internet of Things. A must-have for every senior marketer this year. These charts are just the beginning — there is a wealth of predictions for marketing executives to keep top of mind when outlining a multi-channel strategy. To see all 50 charts, download the full report.

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