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8 Thought Leaders on the Future of Content Marketing

A few weeks ago, we announced Transition 2018 – our fifth annual conference series all about the future of content marketing. Over the last five years, Transition has been a global destination for CMOs and marketing thought leaders to share best practices, predictions, and stories with peers and innovators from some of the world’s largest brands. Here are eight memorable moments from Transitions past that will show you why Transition 2018 will be an event not to miss.

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8 Thought Leaders on the Future of Content Marketing

  1. 1. 8ThoughtLeadersonthe FutureofContentMarketing
  2. 2. Request an invite to Transition 2018 — Vikram Singh, Electronic Arts “The need for content creation is skyrocketing, and frankly we don’t envision it slowing down.”
  3. 3. Request an invite to Transition 2018 "Marketing is becoming less of a defined function and more a way of thinking. Marketing's playing an increasing role in not just marketing, but in running the whole company." — Rishi Dave, Dun & Bradstreet
  4. 4. Request an invite to Transition 2018 — Raja Rajamannar, Mastercard “Storytelling in advertising is dead. The future is all about storymaking.”
  5. 5. Request an invite to Transition 2018 “Fans will do the work for you if you give them the opportunity to tell their own stories.” — Jennifer Sey, Levi’s
  6. 6. Request an invite to Transition 2018 — Ryan Lauder, TaylorMade “We have to do a good job of developing and distributing content to all of our cities and all of our markets across the world.”
  7. 7. Request an invite to Transition 2018 “[We’re] taking the channel out of the campaign and content production system.” — Ben Jefferies, BP
  8. 8. Request an invite to Transition 2018 “To be relevant you need to have a content bank this big, and you need to present the content in such a way that it has value.” — Karl Meinhardt, Albertsons
  9. 9. Request an invite to Transition 2018 “Asking ourselves what the future of marketing looks like should be less of a priority than building an organization that can deal with whatever future ends up arriving.” — Noah Brier, Percolate
  10. 10. April 19, 2018 Fort Mason | San Francisco, CA

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