With tremendous growth in mobile device usage on the Internet over the past few years, the importance of mobility is evident. Given the shift, companies are looking to develop and execute on strategies that provide a first-class experience for these devices. Organizations are also investing in search and content targeting techniques to provide a richer, more focused experience for customers. SharePoint is a powerful web content management platform – and it’s even better with the 2013 release. Join Perficient’s Travis Nielsen to see a SharePoint 2013 implementation and learn how to leverage the platform’s new WCM capabilities.

1. SharePoint 2013 Web Content
Management
Mobility and Search

2. About Perficient
 Perficient is a leading information technology consulting firm serving
clients throughout North America.
 Perficient helps clients implement business-driven technology solutions
that …
‒ Integrate business processes
‒ Improve worker productivity
‒ Increase customer loyalty
‒ Create a more agile enterprise to better respond to new business opportunities.
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3. Perficient Profile
 Founded in 1997
 Public, NASDAQ: PRFT
 2011 Revenue of $248 million
 20 major market locations throughout North America
‒ Atlanta, Austin, Charlotte, Chicago, Cincinnati, Cleveland, Columbus, Dallas,
Denver, Detroit, Fairfax, Houston, Indianapolis, Minneapolis, New Orleans,
Philadelphia, San Jose, Southern California, St. Louis and Toronto
 ~2,000 colleagues
 Dedicated solution practices
 More than 500 enterprise clients (2010) and 85%
repeat business rate
 Alliance partnerships with major technology vendors
 Multiple vendor/industry technology and growth
awards
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4. Our Solutions Expertise & Services
Business-Driven Solutions Perficient Services
• Enterprise Portals  End-to-End Solution Delivery
• SOA and Business Process Mgmt  IT Strategic Consulting
• Business Intelligence  IT Architecture Planning
• User-Centered Custom Applications  Business Process & Workflow Consulting
• Interactive Design  Usability and UI Consulting
• CRM Solutions  Custom Application Development
• Enterprise Performance Management  Offshore Development
• Customer Self-Service  Package Selection, Implementation and
• eCommerce & Product Information Management Integration
• Enterprise Content Management  Architecture & Application Migrations
• Enterprise Resource Planning  Education
• Management Consulting  Interactive Design
• Industry-Specific Solutions
• Mobile Technology
Perficient brings deep solutions expertise and offers a
• Security Assessments
complete set of flexible services to help clients implement
business-driven IT solutions

5. Our SharePoint Expertise is #1
SharePoint is HOT!
Perficient is one of the strongest, largest, most trusted SharePoint partners in the
United States.
 400+ professionals in the SharePoint practice area
 Leader in cloud-based SharePoint Online implementations
 500+ SharePoint projects
 One of 20 companies worldwide on Microsoft Partner Advisory Council for
SharePoint
 Hired by Microsoft to build SharePoint 2010 demo for Microsoft Technology
Centers (MTC)
 Early access to software and training via Product Group relationships
 Defined competencies in infrastructure, development, design, and strategy
 Strong partnerships with Nintex, NewsGator, AvePoint, Telligent, Metalogix, and
Yammer
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9. Topics
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10. SharePoint 2013 WCM
• Site design using technologies
web developers know & love
• Re-architected markup

11. Web Designers in SharePoint 2010
Custom
Navigation
HTML
Sketches
CSS
Dreamweaver
SharePoint Designer
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12. Designer and Developer Enablement in SP2013
SharePoint
HTML
Auto Snippet Channel
Sketches Upload
Convert Gallery settings
CSS
Dreamweaver 12

13. DEMO: Design
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14. Design Demo: Recap
What we just saw:
• Upload assets from a design agency (HTML5, CSS , .js)
• Design Manager:
• Import as a Master Page
• Identified and fixed a validation issue (<FORM> element)
• Snippet Gallery:
• Move the Content Placeholder
• Add Navigation
• Apply the new Master Page
• …all using Notepad++
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15. PUBLISH: Overview
Search Driven Publishing Model
Multi-lingual variants and built-
in translation services
Author simplicity
Integration Scenarios
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16. DEMO: Publish
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17. News / Services (Catalog)
Tagging Term Set
Catalog Connection SEARCH
Index
Search Crawl
Navigation Term Set
Images / Assets (DocLib)
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18. ContentType=Carousel
Display Template=Slideshow
ContentType=FeaturedWork
Display Template=FeaturedWork
SEARCH
Index
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19. Integration with External data
Crawl Query
Content Content by Search Web Part
Enrichment 4
Search Engine / Index
Protocol Connector
Handler Framework
5 Display Templates
3
2 Model Files
Research BCS
News
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20. SharePoint 2013 WCM
• Adaptive Experience
– Dynamic content
– User segmentation
• Mobile support
– Responsive design
– Device channels
– Image renditions

21. Adaptive Experiences
• SharePoint Search as the engine of SP2013
WCM
• Out-of-the-box capabilities:
• Activity ranking: Sort by recent views and clicks
• Usage counts: Overall viewed or clicked items
• Recommendations: Based on item-to-item relationships
• Customized, adaptive experiences based on:
• User behavior (clicks)
• Referral data from search engines
• Browser type
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22. Why Mobile Matters
• Mobile sales to Global Mobile vs. Desktop Internet User
Projection,
account for 15% of 2007-2015E, by Morgan Stanley
US retail e-
2000
commerce in 2013
• Per day: 371K INTERNET USERS (MM)
1600
babies born. 378K
1200
iPhones sold. 700K
Android devices 800
activated.
400
0
2006 2008 2010 2012 2014 2016
Mobile Desktop

23. Mobile: Responsive Design
• Works via CSS3 media
queries
• All purpose

24. Mobile: Device Channels
• Channel defined by User
Agent string
• Use Cases:
• Smaller images / page weight
• Fundamentally different layout or
content
• Extensive use of mobile
frameworks
• Compliments Responsive
Design

25. DEMO: Engage
Adaptive Experiences
Mobility
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26. Conclusion
Designer tools Search driven (data) Dynamic content
Design Manager Term driven (nav) Device channels
Snippet Gallery Template-centric Responsive design
HTML5 Extensible / powerful
Designer friendly
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28. Connect with Perficient
perficient.com/lyncconf SharePointTeam@Perficient.com blogs.perficient.com/microsoft
http://bit.ly/SV4vVf http://slidesha.re/RmJln5 April 10-12, 2013
www.shareconference.com/us

29. Contact Us
Thank You!
Travis Nielsen
travis.nielsen@perficient.com
Twitter: @travisnielsen