Cisco Personas Guide

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Copyright © 2009 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED 1

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Getting started
Forming the team
Collecting and analyzing data to drive the personas
Creating personas: elements of a good persona
Validating the personas


Getting started
Forming the team


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Getting started
Forming the team


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Analysis Data Oriented
focuses on
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Design Oriented

Analysis is
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unique and
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Research Plans Research Plans
and Data Collection and Data Collection


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The design-oriented approach The data-oriented approach taught
enabled the team to recognize the team to carefully weigh their
new learning opportunities, and to judgments against the evidence
trust their instincts.


Getting started
Forming the team
Collecting and analyzing data to
drive the personas


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Getting started
Forming the team
Creating personas: the elements
of a good persona


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Archetype name

Identifying
details

Short,
memorable story

Goals,
motivations

Context,
environment

Values and
attitudes


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Getting started
Forming the team


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Candidates Considerations Participants
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Identity management and governance has become a focal point for companies trying to meet regulatory and industry
expectations around information integrity and accountability. Information is power and information security is more crucial
now than ever.

And whether it is the protection of proprietary technology, customer information or financial data, identity management
should be a key component of any corporate security strategy.

In December’s Perficient Perspectives we’ll look at Identity Management:

• What is it?
• The three keys to an effective identity management strategy:
• Business alignment
• Executive involvement
• Measurable results
• Identity management solutions
• Where does technology fit in?
• Why technology alone is not the answer
• How to assess your own level of corporate exposure to identity abuse and infrastructure vulnerabilities

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