NCAA March Madness Sweet 16 kicks off tonight! Check out top tournament-related searches and discover which social channel fans are turning to most to connect with the madness #MarchMadness #NCAA #NCAATournament

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businesses pay nearly
$2 BILLIONTO WORKERS DISTRACTED BY
MARCH
TOP-SEARCHED TOURNAMENT KEYWORDS
most of the
searches
MARCH MADNESS 2015 100
MARCH MADNESS BRACKET 75
BRACKET 75
NCAA MARCH MADNESS 40
NCAA 40
2015 BRACKET 30
MARCH MADNESS LIVE 25
but “March Madness
Live” also snuck into
the top 10, likely
indicating that many
workers were looking
for ways to watch the
games at their desks.
tournament-related
CENTERED ON
BRACKETS
INTEREST BY STATE
the midwest
where basketball is king
led the way
in search interest
around the tournament’s
first 2 rounds
IOWA
100
WISCONSIN
92
NEBRASKA
87
INDIANA
81
WYOMING
80
OHIO
78
UTAH
74
WHERE’S THE CONVERSATION?
twitter was the
favoriteplatform to comment
on the games,
andexpresssorrowover
facebook
3 percent
twitter
97 percent
men created
70%of the
aroundthetournament
social
conversations
70% 30%
top hashtags
#MARCHMADNESS
With all the last-second action, upsets and brackets
hanging in the balance, this year was no different.
Fans tuned into the madness across multiple
devices, and they also used search and social to
check scores, update brackets and sound off about
their teams. We took a look at the search and social
trends around this year’s tournament.
Presented by Performics
each year, u.s.
madness
QUERIES
while DOING WORK
of course
U.S. News
Source: Google Trends, U.S., 2/23/2015- 3/23/2015
Source: Google Trends, U.S., 3/16/2015- 3/23/2015
Source: Brandwatch, 3/16/15- 3/23/2015, U.S., “March Madness” and “March Madness Bracket”
Source: Brandwatch, 3/17/15- 3/24/2015, U.S., “March Madness” and “March Madness Bracket”
#NCAA
#MARCH
#MADNESS
#NCAATOURNAMENT
#IPHONE6
#VIEWGUARD
#NEWS
#SPORTS
#BINGBRACKETBUILDER