As consumers increasingly question the social, environmental, and health impacts of their lifestyles and purchases, and as they become more attuned to climate, inclusion, and diversity issues, where do e-commerce professionals stand in meeting these new expectations? What are the social and environmental impacts of online sales, and how can they be reduced or mitigated? What actions can e-commerce professionals implement starting today? In the realm of e-commerce, the E-CO collective has emerged as a pioneering force since 2020, uniting industry professionals dedicated to envisioning a more sustainable future for all facets of online commerce. With a mission spanning consciousness-raising, education, and advocacy, E-CO tackles the paradox of environmentally responsible product offerings versus unsustainable distribution models. Central to their efforts is the imminent release of a comprehensive white paper designed for e-commerce practitioners, aimed at introspection and transformation.

2. We are E-CO, a sustainable e-commerce collective born
in September 2020, now operating as a non-profit
association.
We are a collective of women and men, dedicated professionals
in the digital industry.
Fondatrice & présidente de l'asso,
consultante en stratégie digitale &
e-commerce responsable
Secrétaire de l'asso,
consultante en numérique
responsable & éco-conception web
Trésorière de l'asso,
conseil & formation marketing
& e-commerce durables
Vice-trésorier de l'asso,
Project Manager |Developer |
Sustainable digital
Eco Designer Web
Designer graphique &
illustratrice
Rédactrice Web SEO &
Consultante en Stratégie
de Contenus
Directeur e-commerce Avocate en droit du
numérique
Chef de projet &
conception Green IT
Consultante
développement &
stratégie commerciale
Coach agile & consultant
numérique responsable

3. Missi ns
1.
Raising awareness about
a subject that is rarely
discussed in the e-
commerce sector today.
2.
Providing a list of best
practices.
3.
Addressing the paradox of
brands that already have a
sustainable approach in
their products offerings but
not yet in their distribution
models.
4.
Attempting to distinguish
sustainable e-commerce
actions from great
environmental announcements
by major brands.

4. Questioning the product ffering

5. § A sustainable product offering
§ Local production
§ Product End-Of-life (EOL) : repair, recycling, second-hand …
§ Unsold inventory
Product ffering

6. Questioning the communicati n

7. § Labels and certifications : focus on the B corp label
§ Inclusion and diversity
§ Impact assessment : carbon footprint or Life Cycle Analysis (LCA)?
§ Is carbon offset a good idea?
§ Compliance with personal data protection regulations.
C mmunication &
Enterprise branding

8. § Pricing policy
§ Promotions policy: Black Friday, sales, private sales …
§ Does the ethical promotion really exist?
§ A sustainable communication
§ Influence marketing
C mmunication
& marketing

9. § Mix trafic & dependency on GAFAM
§ Web analytics : alternatives to Google Analytics
§ Big data
§ Emails
§ Display :
§ Environmental footprint of online advertising
§ Quality
§ Retargeting
Trafic acquisiti n

10. Questioning l gistics

11. § Transport
§ Packaging
§ Delivery services
§ Returns
§ Customer relationship management
L gistics

12. Questi ning the website

13. § E-commerce platforms
§ Web Ecodesign
§ YAGNI (You Ain't Gonna Need It) from extreme programming (XP)
§ Attention design
§ Accessibility
§ Infrastructure & hosting
Website

14. Questi ning also …

15. § Your distribution models: direct sale? Market places?
§ Alternative economics models: circular economy, functional economy,
cooperative economy…
§ New trends : web 3.0 & metaverse, generative AI
§ … and many more!
Questi ning also …

16. Q&A
session

17. THANKS
For your attention
Download the white paper Write to us at
bonjour@e-co-responsable.com