ein

2. No Man’s Land
…or why your business isn’t 20
times bigger than it is

3. 4 Reasons You’re Likely Stuck
1. Lack of marketing - #1 killer of small
business growth.
2. Lack of talent – Top people usually work
for companies that are growing.
3. Lack of systems – This usually comes
with good people – Crutial to scale
4. Lack of capital – To fund only growth
after 1,2,& 3 are addressed

4. Marketing
The life’s blood of every
growing business

5. Why Jimmy Can’t Do Marketing
Marketing Options for MOST biz owners:
1. Learn it yourself – in a couple of
years you could be pretty good.
2. Hire it done – Real marketing strategists
NEVER work for a paycheck.
3. Partner - The ONLY real option for most
businesses

6. Only 3 Ways…
The only three ways know to man
to grow any business

7. 1. Get More Customers
EIN leverages 34 methods of
customer getting

8. Customer Getting Methods
• Trade Show Marketing • Bounce Back Offers
• Joint Ventures • Channels like Amazon,
• Facebook Ads Sears.com, Overstock
• Direct Mail Postcards and NewEgg
• Groupon • YouTube Marketing
• Google Adwords • Linkedin & Meetup
• Search Engine • Power Referrals
Optimization • Trade Publications
• Social Media Marketing • Mobile Marketing

9. See why we typically
TRIPLE new customer
acquisition in 90 days
or less

10. 2. Raise Profit Per Sale
EIN leverages 3 big methods of
increasing your average
transaction value

11. Increasing Profits Per Sale
• Immediate Upselling
– Do You Want Fries with that (McDonalds)
• Cross Selling
– People who bought the also liked... (Amazon)
• Bundling
– You can get Phone, Cable & Internet… (Cable)

12. The McDonalds Example
• $1.91 to get a person
in the drive thru
• 0.18 profit on a $2.09
burger sale
• $1.77 fries and Coke
add on
$1.32 Profit
8 times that of the
core sale

13. See why we typically
TRIPLE transaction
profits in 90 days
or less

14. 3. Increase Frequency
EIN leverages 4 big methods of
increasing the frequency with
which your customers buy

15. Boomerang Marketing
• Constant Contact • Continuity Billing
– Direct mail, Email, – adding auto-billing
Newsletter Phone, solutions is the VERY
TXT message, Social best of all methods to
Media & Retargeting increase frequency
• Loyalty Programs • Line Extensions
– VIP promotions, – Sell more of what our
Frequency discounts, customers buy often
free merchandise via joint ventures
incentivized referrals

16. See why we typically
TRIPLE how often
customers come back to
a business

17. The Good Part
The Magical Math of
Business Growth

18. Dynamic Business Growth
• If a company profits $1,000 a day…
• With 3 times more customers $3000
• With 3 times the profit per sale $9000
• With 3 times frequency $27,000
How big would this $365,000 company
profits be in 6 months?

19. $9,855,000.00

20. New Valuation
$50,000,000.00
Us $35,000,000
Owner $15 Million

21. The Better Part
There are more buyers for $10,000,000
and Up Businesses Than Their Sellers?
A Lot More

22. The Buyer’s Ecosystem
Private Equity Firms – 3-6X Multiples
(Many times NO cash is needed at all) 6-18 months
Mergers and Acquisitions Firms 8-12X
(Simply Aggregate to $100M+ to increase multiple)
Public Companies 12-15X
(MUST buy to meet street expectations, and have an
instant way to double their money)

23. The Sucker (Stockholder)
• Pays 25 – 30X
multiple the very next
day after the merger.
• Usually takes 20+
years of holding to ROI
from earnings alone
• High risk of failure

24. $4 Trillion
The amount of money public
companies WISH they could
spend buying cash flow in 2012

25. See why it’s so easy to
sell our businesses
when they grow past
$10M

26. M&A is a SELLERS
market where businesses
often sell to the highest
bidder

27. At EIN, we specialize in
growth from $2-$20M

28. There’s more:
• We have 2 of the world’s most brilliant
marketers on our team
• We have in-house legal, accounting, HR
& project management
• Import and Export department with office
in the US and Asia
• Award winning technology and web
team, social media and more

29. And all the capital
you’ll ever need to fund
your growth

30. The Filter Company
• Bought 70% for ZERO out of pocket
• Secured a factoring line $200K
• Doubled Sales 1st month
• Reduced raw materials 40% via import
• Immediately TRIPLED net profits
Could flip today for a $1.2 profit… after just
62 days ownership

31. Should Sell Next year for
$8M to $13M

32. So here is the question:
Are you happy where
you are or would you
rather…

33. Have a smaller piece of
a MUCH bigger pie

34. That Owner Should
Pocket Around
a $4,000,000