Perry Belcher's Copywriting headline writing formula creates almost unbeatable headlines and create product hooks in the process. Good headline examples and rules of thumb make headline writing easy and fast in this presentation.

1. perry@nativecommerce.com 512-971-5049 (text first)
“The Amazing
HEADLINE FORMULA!
that ALWAYS WORKS
and CREATES YOUR
PRODUCTS HOOK TOO”

2. Digital Marketer
Co-Founder
Native Commerce
Co-Founder
Digital Retailers
Association
Co-Founder
• Copywriter
• Investor
• Advisor
• Singer
• Fisherman
• Foodie

3. perry@nativecommerce.com 512-971-5049 (text first)
“WHAT I’VE LEARNED
writing at LEAST
HEADLINES”
10,000

5. HI, I’M YOUR NEW
COPYWRITER,
DJANGO

6. perry@nativecommerce.com 512-971-5049 (text first)
“BEATS 80% OF
MY CONTROLS”

7. perry@nativecommerce.com 512-971-5049 (text first)
“FINALLY, A FORMULA THAT
WRITES WINNING HEADLINES IN
15 MINUTES FLAT -WITHOUT
ANY COPYWRITING SKILLS -
GUARANTEED”

8. “FINALLY, A FORMULA THAT
WRITES WINNING HEADLINES IN
15 MINUTES FLAT -WITHOUT
ANY COPYWRITING SKILLS -
GUARANTEED”
TRIGGER
DESIRED END RESULT
TIME UNTIL RESULTS
OVERCOME OBJECTION
RISK REVERSAL

9. perry@nativecommerce.com 512-971-5049 (text first)
“FINALLY, A FORMULA THAT
WRITES WINNING HEADLINES IN
15 MINUTES FLAT -WITHOUT
ANY COPYWRITING SKILLS -
GUARANTEED”

10. perry@nativecommerce.com 512-971-5049 (text first)
“FINALLY, A FORMULA THAT
WRITES WINNING HEADLINES IN
15 MINUTES FLAT -WITHOUT
ANY COPYWRITING SKILLS -
GUARANTEED”

11. perry@nativecommerce.com 512-971-5049 (text first)
“FINALLY, A FORMULA THAT
WRITES WINNING HEADLINES IN
15 MINUTES FLAT -WITHOUT
ANY COPYWRITING SKILLS -
GUARANTEED”

12. perry@nativecommerce.com 512-971-5049 (text first)
“FINALLY, A FORMULA THAT
WRITES WINNING HEADLINES IN
15 MINUTES FLAT -WITHOUT
ANY COPYWRITING SKILLS -
GUARANTEED”

13. perry@nativecommerce.com 512-971-5049 (text first)
“FINALLY, A FORMULA THAT
WRITES WINNING HEADLINES IN
15 MINUTES FLAT -WITHOUT
ANY COPYWRITING SKILLS -
GUARANTEED”

14. perry@nativecommerce.com 512-971-5049 (text first)
“HOW TO USE A
GRABBER

17. perry@nativecommerce.com 512-971-5049 (text first)
“FINALLY, A FORMULA THAT
WRITES WINNING HEADLINES IN
15 MINUTES FLAT -WITHOUT
ANY COPYWRITING SKILLS -
GUARANTEED”
BETTER THAN
HALBERT?

18. perry@nativecommerce.com 512-971-5049 (text first)
“WHAT ABOUT THE
SUBHEADLINE

19. perry@nativecommerce.com 512-971-5049 (text first)
“ROOKIE COPYWRITER STUMBLES ON
THE SECRET FORMULA USED BY
MADISON AVE. COPYWRITERS FOR
OVER 100 YEARS TO GRAB ANY
READERS ATTENTION AND DOUBLE
OR EVEN TRIPLE RESPONSE”

20. perry@nativecommerce.com 512-971-5049 (text first)
“ROOKIE COPYWRITER STUMBLES ON
THE SECRET FORMULA USED BY
MADISON AVE. COPYWRITERS FOR
OVER 100 YEARS TO GRAB ANY
READERS ATTENTION AND DOUBLE
OR EVEN TRIPLE RESPONSE”

21. perry@nativecommerce.com 512-971-5049 (text first)
“ROOKIE COPYWRITER STUMBLES ON
THE SECRET FORMULA USED BY
MADISON AVE. COPYWRITERS FOR
OVER 100 YEARS TO GRAB ANY
READERS ATTENTION AND DOUBLE
OR EVEN TRIPLE RESPONSE”

22. perry@nativecommerce.com 512-971-5049 (text first)
“LASTLY… THE SECRET
HEADLINE

23. perry@nativecommerce.com 512-971-5049 (text first)
FELLOW COPYWRITER,
IMAGINE, YOUR NEW HEADLINE TRIPLES THE SALES OF YOUR PROMOTION,
IMAGING, HOW EVERYONE WILL WONDER HOW YOU DID IT AND IMAGINE
HOW MANY OPTIONS WILL INSTANTLY OPEN UP FOR YOU…
HI, MY NAME IS PERRY AND FOR YEARS I STRUGGLED WITH
COPYWRITING… ESPECIALLY HEADLINES, I WAS SO FRUSTERATED I
ALMOST GAVE UP. THEN I DISCOVERED THE “FOUR CORNERS” HEADLINE
FORMULA AND SUDDENLY, EVERYTHING I WROTE JUST WORKED.
PLUS, THE FORMULA MADE IT SO EASY TO FIND MY PRODUCTS HOOKS,
THE REST OF THE PROMOTION KIND OF JUST WROTE ITSELF…

24. perry@nativecommerce.com 512-971-5049 (text first)
FELLOW BACK PAIN SUFFERER,
IS YOUR BACK SO STIFF YOU CAN HARDLY GET OUT OF BED IN THE
MORNING, EVEN AFTER A FULL NIGHTS SLEEP? DOES IT HURT TO SIMPLY
STAND IN LINE OR WALK THROUGH A GROCERY STORE? HAVE YOU TRIED
PILLS, CREAMS AND EVEN EXERCISE AND STILL NOTHING SEEMS TO HELP?
THEN I HAVE GOOD NEWS FOR YOU…
HI, MY NAME IS PERRY AND FOR YEARS I STRUGGLED WITH CRONIC BACK
PAIN THAT NOT ONLY HURT, BUT OVER TIME IT MADE ME GRUMPY AND
DOWN RIGHT MEAN . THEN I DISCOVERED THE “SISSOR STONE” SUDDENLY,
EVERYTHING WORKED AGAIN, I COULD WALK, PLAY GOLF, EVEN SIT ON THE
FLOOR AND PLAY WITH MY GRANDKIDS AND EASILY SPRING BACK UP…

25. perry@nativecommerce.com 512-971-5049 (text first)
“LASTLY… PERRY’S
BOILED CHICKEN RULE”

27. perry@nativecommerce.com 512-971-5049 (text first)
text me for your name and email for a copy of my slides

28. perry@nativecommerce.com 512-971-5049 (text first)
“BRING US YOUR
HEADLINES”

29. TOO MUCH? HAVE IT ALL…
DONE FOR YOU!
GO BY OUR BOOTH NOW
AND
CONTACT US
perry@nativecommerce.com 512-971-5049 (text first)