Copywriter Perry Belcher Teaches You Advertising and Copywriting techniques he has used to create over $250,000,000 in winning direct response advertising campaigns.

1. perry@nativecommerce.com 512-971-5049 (text first)
“WHAT I’VE LEARNED
CREATING OVER
WORTH OF WINNING OFFERS”
$250,000,000

2.
TRIPLES SALES”
perry@nativecommerce.com 512-971-5049 (text first)
That
MADMEN
OFFer formula
The FOUR STEP

4. Digital Marketer
Co-Founder
Native Commerce
Co-Founder
Digital Retailers
Association
Co-Founder
• Copywriter
• Investor
• Advisor
• Singer
• Fisherman
• Foodie

8. they know more
than we do.
perry@nativecommerce.com 512-971-5049 (text first)

9. • research meeting
• hook meeting
• copy meeting
• build meeting
the ogilvy process

10. first know the
rules
perry@nativecommerce.com 512-971-5049 (text first)

12. “people buy things
that make them feel
better about
themselves”
perry@nativecommerce.com 512-971-5049 (text first)
-David Ogilvy

15. “people buy things
that move them
away from pain”
perry@nativecommerce.com 512-971-5049 (text first)
-tony robbins

17. “people buy things
that tell others and
reminds themselves
who they are”
perry@nativecommerce.com 512-971-5049 (text first)
-perry belcher

21. “We are having a
baby!” -Any
Questions?
perry@nativecommerce.com 512-971-5049 (text first)

23. perry@nativecommerce.com 512-971-5049 (text first)
Reasons people buy things
• To be liked
• to be appreciated
• to be right
• to feel important
• to make money
• to save money
• to save time
• to make work easier
• to be secure
• to be attractive
• to get sex
• to be comfortable
• to be distinct
• to be happy
• to have fun
• to gain knowledge
• to be healthy
• to gratify curiosity
• for convenience
• out of fear
• out of greed
• out of guilt

24. work the process
perry@nativecommerce.com 512-971-5049 (text first)

25. FIRST, do your
damn research”
perry@nativecommerce.com 512-971-5049 (text first)
meeting #1

26. “ADVERTISers WHO IGNORE
RESEARCH ARE AS DANGEROUS
AS GENERALS WHO IGNORE
DECODEd ENEMY SIGNALS.”
perry@nativecommerce.com 512-971-5049 (text first)
-david ogilvy

27. “where is the
hole in the
market”
perry@nativecommerce.com 512-971-5049 (text first)

28. “quality, speed, design,
service, selection,
price, ease”
perry@nativecommerce.com 512-971-5049 (text first)

31. “what is your
market position”
perry@nativecommerce.com 512-971-5049 (text first)

32. 32
Body Shop Example

33. what exactly
do they want
perry@nativecommerce.com 512-971-5049 (text first)

35. Step three
how quickly
can you get it
for them
perry@nativecommerce.com 512-971-5049 (text first)

36. hot pizza,
delivered in 30
minutes or less
or it’s FREE!
perry@nativecommerce.com 512-971-5049 (text first)

37. Step four
what DON’t
They want
perry@nativecommerce.com 512-971-5049 (text first)

39. • buy/record everything
• product research
• competitive research
• social research
meeting #1 action items

40. set, your hook
& keystone”
perry@nativecommerce.com 512-971-5049 (text first)
meeting #2

42. brainstorm YOUR
keystone!
perry@nativecommerce.com 512-971-5049 (text first)

43. finally, giant, softball sized
strong scented bath bombs
that freshen the room in 30
seconds -guarantee -for
half the price of lush
perry@nativecommerce.com 512-971-5049 (text first)

44. second, write
your slogan
perry@nativecommerce.com 512-971-5049 (text first)

48. Sensational Lawns
we sell saturdays

49. • assign copy
• assign art
• assign tech
• assign scrum master
meeting #2 action items

50. “c.u.b review
your copy”
perry@nativecommerce.com 512-971-5049 (text first)
meeting #3

51. c.onfusing
u.nbelievable
b.oring
perry@nativecommerce.com 512-971-5049 (text first)

52. cub review rules
perry@nativecommerce.com 512-971-5049 (text first)
• 3-4 people is best
• markups are done silently
• only positive feedback
• 50% or more suggest change
• re-writes take only 1 day
or… repeat step 2

53. • finalize copy
• finalize art
• finalize tech
• assign to build
meeting #3 action items

54. “review your
build & Q.C.”
perry@nativecommerce.com 512-971-5049 (text first)
meeting #4

55. • typos and grammar
• functionality
• congruency / flow
• price / tech
• buyer experience
play customer

56. • approve build
• assign communications
• alert customer service
• release your offer
meeting #4 action items

57. perry@nativecommerce.com 512-971-5049 (text first)
text me your name and email for my slides

58. TOO MUCH? HAVE IT ALL…
DONE FOR YOU!
GO
BY OUR BOOTH NOW
AND
CONTACT US
perry@nativecommerce.com 512-971-5049 (text first)