1. in association with
Celebrates
International Women’s Day
8th March 09, Sunday

2. Intent
• The intent was to create excitement and In-store events focused
Towards the women on occasion of International Women’s Day.
And thus drive in store Consumer experience across all the 6 digital
stores. Establish proposition as a Family store..
• To create awareness about the brand Taurus, a Leading European
Home appliances brand.
• In-store events focused on women engagement activity
• Generate footfalls by targeting up market women/home makers
.

3. Communication
• Co-branded Premium leaflets of Reliance Digital and
Taurus
• Leaflets distributed by promoters in good catchments
area for up market women across 6 stores.
• EDM (internet mailers) sent to all Reliance Employees in
Delhi, Mumbai, Hyderabad, Bangalore, Kolkatta.
• VM support through event area created , 3 x 6feet
standees, A4 standees.
• Announcements done at the store on regular intervals
across 6 stores.
• Tie up with leading saloon LABELLE(6 centers) in
Hyderabad.

4. Communication Elements
Front Back
Co-branded Leaflet

5. Promoters Distributing the leaflets in up
market areas
Door to door distribution in
DT Mall, Gurgaon Kolkatta
Garuda Mall, Banglore

6. EDM – Internet Mailer
(informing and welcome to all
Reliance employees)

7. VM Elements
Taurus Counter
Banglore Gurgaon Vashi

8. Standees

9. A4 standees

10. Tie- Up with LABELLE saloon in Hyderabad.
Gift Vouchers worth Rs 500/- and Discount Coupons were given to the winners

11. Special Celebration Activities
• “Expression of Women”- participative discussion
• “Most Active Woman”- 1 min Show
• Technology Quiz

12. Welcome
All walk in women welcomed with a Flower along with leaflet.

13. Host for the Day
Banglore
AS Rao Nagar
Banjara Vashi
Kolkatta Gurgaon

14. Vashi –Navi Mumbai
All set for the celebrations…..

15. Welcome and greeted every woman with a Flower and a Smile…..

16. Games & Quiz :- Full of fun & enjoyment

17. Lot of women expressed their Views…..

18. Our Winners
Singing
Musical Chair Maximum colors
Chocolate eating
Straw game
Digit game

19. Lucky draw

20. Ambience Mall - Gurgaon

21. Games

22. Women Expressing their Views …..

23. Banglore

24. EK Minute –Games & Gifts

25. EMCEE interaction –Women expressing
views about the Women’s day
Celebration .

26. Lucky Draw

27. Kolkatta - Vishnu enclave
• In-Store Activity
MC Conducting Interactive Games

28. In-Store Activity
Ladies Participating in the Games conducted inside Store

29. Collage Competition Organized with the Ladies

30. Lucky Draw & Prize Distribution Ceremony

31. Banjara, Hyderabad

32. 1 Min Shows

33. Expression of Women’s

34. Lucky Draw

35. AS RAO NAGAR, Hyderabad

36. Games

37. “Expression of Women”

38. Action Unlimited…..

39. Lucky Draw

40. Footfalls
• Vashi – 1673 Sales:- Rs 15,03,234
• Banglore – 1024 Sales:- Rs 14,22,605
• Gurgaon – 4073 Sales:- Rs 20,67,488
• Kolkatta – 253 (highest footfall till date) Sales:- Rs 2,54,431
• AS Rao, Hyderabad – 938 Sales:- Rs 7,85,365
• Banjra, Hyderabad -1175 Sales:- Rs 21,78,789

41. “Drop in Coupon” filled by Woman
• Vashi - 120
• Banglore - 146
• Gurgaon - 260
• Kolkatta - 198
• AS Rao, Hyderabad - 88
• Banjra, Hyderabad -155

42. Reliance digital moments…

43. Verbatim
• “We felt great, enjoyed today’s event.”
• “Thanks to Reliance Digital for making us feel special.”
• “Experienced 1st Retail store as a complete entertainment store”
• “I am very happy to see my wife on stage and speak about today’s
woman”
• “Indian women are very much successful in their career and family
both.”
• “ Lovely day to celebrate in Reliance digital,1st experience ever
before”
• “Plz inform whenever Reliance Digital have such event in near
future, will love to come again.”