My Presentation to the Ark conference 'Content Day' held in Sydney on Thursday 11 December 2014. The presentation describes the value of images in social media, the impact of colour and some tools, websites and mobile apps that let you create posts including images more easily.

1. Creating
ENGAGING
visuals for
SOCIAL MEDIA
Twitter: @PeteCripps

2. @petecripps
82% of marketers feel images are
important or very important in social posts
Social Media Examiner’s 2014 Social Media Industry Report

3. @petecripps
Why share images?

4. Image use across
social media
platforms
Instagram. Share in the moment.
Google+. Diverse platform and home to
many communities. Facebook. Diverse
interests but inspiring quotes and cute
pictures (yes of cats!) still very popular.
Pinterest: evergreen content
Tumblr -content hangs around a bit longer
and gets shared many times over…
Twitter now has great in-line images not just
short messages but a rich content platform.
LinkedIn - image rich and great for video
and also presentations.
@petecripps

5. The download on image sharing
• 1 billion video views daily on
Facebook
• The average female user on
Pinterest has 158 pins
• 49% of Pinterest users use
Pinterest instead of browsing
catalogues.
• Instagram has more than 200
million users.
• Most popular Instagram filter:
Mayfair
@petecripps

6. Selfies to the rescue!
• The estimated median age of a
person that takes a selfie: 23.7
• Facebook users share of all selfies
shared on social media: 48%
• Number of selfies posted to date:
35 million
• City with the most selfies on
Instagram: Makati, Phillppines
• Sydney ranked 171 in the world for
selfie users.
• Snapchat’s share of overall selfies
shared on social media: 5%
@petecripps

7. The
IMPACT
colour has on
social media
@petecripps

8. http://thelogocompany.net/blog/infographics/psychology-color-logo-design/
@petecripps

9. How colour effects emotion
BLACK:
Qualities:
definite, credible, strength,
powerful, precise, professional,
direct, accuracy
Best for:
construction, corporate, oil,
financial, fashion,
manufacturing, cosmetics,
mining, marketing, tradesmen
@petecripps
RED:
Qualities:
hungry, exciting, urgent,
dangerous, sexy, evocative,
romantic, design, warm, fast
Best for:
food, clothing, fashion, apparel
cosmetics, sports, real estate,
entertainment, health care, caring,
emergency services, hospitality,
marketing, public relations,
advertising
http://thelogocompany.net/logo-color-choices/

10. How colour effects emotion
GREEN:
Qualities:
natural, organic, youth,
nurturing, instructional,
education, adventurous,
ecological, calming, nature
Best for:
medicine, science, government,
recruitment, ecological-business,
tourism, human resources
@petecripps
BLUE:
Qualities:
credibility, calming, clean,
focused, medical, professional,
judicial, power, business like
Best for:
medical, scientific, utilities,
government, health care, high-tech,
recruitment, tradesmen,
legal, information technology,
dental, corporate

11. How colour effects emotion
ORANGE:
Qualities:
creative, dynamic, energetic,
youthfulness, expressive, child-like,
fruitful, innocence,
enthusiasm
Best for:
recruitment, food and drink,
entertainment, education, sports,
human resources, childcare
@petecripps
YELLOW:
Qualities:
energy, drive, dynamic,
encouraging, design, ideas,
youth, invention, bright, positive
Best for:
childcare, food and drink,
entertainment, new technology,
automotive, signs and banners,
ecommerce

12. How colour effects emotion
PURPLE:
Qualities:
spiritual, mysterious, magical,
arcane, religiousness, evocative,
sensual, well being, occult,
loving
Best for:
body, mind and soul, astrology,
tarot, aromatherapy, massage,
yoga, arcane, healing, spiritual,
occult
@petecripps
BROWN:
Qualities:
earthly, nurturing, historical,
safe, financial, tradition,
conservative, reliable,
retrospect, steady
Best for:
construction, animals, mining,
veterinary, finance, real estate,
ecology

13. How colour effects emotion
WHITE:
Qualities:
clinical, clean, medical, clear,
purity, spacious, simple, easy,
fresh
Best for:
medical, science, high-tech,
dental
@petecripps

14. People prefer visuals
@petecripps
65%
of people are visual learners
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=587201

15. People prefer visuals
@petecripps
93%
When making purchases 93% of people make
decisions based on the visual factor
https://blog.kissmetrics.com/color-psychology/?wide=1

16. Visuals dominate social media
150
112.5
75
37.5
0
@petecripps
Twitter images
Facebook Likes
Facebook Comments
Photos on Facebook get 53% more ‘Likes’ and 104% more comments.
Images on Twitter get 150% more retweets.
http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-NEW-DATA.aspx

17. The influence of colour
@petecripps
100
75
50
25
0
Brand recognition increases by 80% with colour

18. The influence of COLOUR
Ads that are in colour get read up to 42% more frequently
@petecripps
than the same ads in black and white
http://loyaltysquare.com/impact_of_color.php
http://www.slideshare.net/nbairstow/the-power-of-colour-in-marketing

19. The influence of COLOUR
@petecripps
85%
Colour is the main reason for buying a product
according to 85% of shoppers

20. Sharing COLOUR by region
@petecripps
The world’s favourite colour
is blue.
40% of people worldwide
picked blue.
The second favourite colour
varies from country to country.
http://awp.diaart.org/km/surveyresults.html

21. Sharing COLOUR by region
@petecripps
America’s second
favourite colour is green.
In Portugal it’s white.

22. Sharing COLOUR by AGE
@petecripps https://www.hotdesign.com/marketing/whats-your-favorite-color/

23. Sharing COLOUR by AGE
@petecripps

24. Sharing COLOUR by GENDER
@petecripps

25. @petecripps
COLOUR on Pinterest
2x more re-pins
Reddish orange
images get two times
more re-pins than
blue ones.
3.25%
Images with multiple
dominant colours get
3.25% more re-pins
than images with one
colour.
http://socialmarketingwriting.com/search/social+media+strategy/

26. @petecripps
COLOUR on Instagram
24% more likes
Images with blue as
the dominant colour
generate 24% more
likes than images that
are primarily red.
17%
Images with one
dominant colour get
17% more likes than
images with multiple
dominant colours.

27. @petecripps
COLOUR on Twitter
http://blog.bufferapp.com/the-power-of-twitters-new-expanded-images-and-how-to-make-the-most-of-it

28. @petecripps
COLOUR on Twitter

29. @petecripps
COLOUR on Twitter

30. @petecripps
Credit….
http://www.forbes.com/sites/tjmccue/2013/01/08/what-is-an-infographic-and-ways-to-make-it-go-viral/
http://loyaltysquare.com/impact_of_color.php
http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-
Average-Post-NEW-DATA.aspx
http://blog.bufferapp.com/the-power-of-twitters-new-expanded-images-and-how-to-make-the-most-of-it
https://blog.kissmetrics.com/color-psychology/
http://www.slideshare.net/nbairstow/the-power-of-colour-in-marketing
http://awp.diaart.org/km/surveyresults.html
https://www.hotdesign.com/marketing/whats-your-favorite-color/
http://www.colour-affects.co.uk/psychological-properties-of-colours
http://curalate.com

31. Guidelines
across social
platforms
http://findguidelin.es
@petecripps

32. Understanding
Creative
Commons
Don’t fall foul of copyright
and respect creators
@petecripps
ownership
http://youtu.be/S3aZoe5VK-c

33. What is Creative Commons?
Creative Commons licences
balance ‘all rights reserved’ with
levels of permissions:
• copied
• distributed
• edited
• remixed and built upon
all within the boundaries of
copyright law http://creativecommons.org
@petecripps

34. Attribution
CC BY
This license lets others distribute,
remix, tweak, and build upon your
work, even commercially, as long as
they credit the creator for the original
creation. This is the most
accommodating of licenses offered.
Recommended for maximum
dissemination and use of licensed
materials.
@petecripps

35. Attribution-NoDerivs
CC BY-ND
This license allows for
redistribution,
commercial and non-commercial,
@petecripps
as long as
it is passed along
unchanged and in
whole, with credit to the
creator.

36. Attribution-NonCommercial-ShareAlike
CC BY-NC-SA
This license lets others
remix, tweak, and build
upon the creators work
non-commercially, as
long as they credit them
and license any new
creations under the
identical terms.
@petecripps

37. Attribution-ShareAlike
CC BY-SA
This license lets others remix, tweak,
and build upon the original work even
for commercial purposes, as long as
they credit them and license any new
creations under the identical terms.
This license is often compared to
“copyleft” free and open source
software licenses. All new works based
on the original will carry the same
license, so any derivatives will also
allow commercial use.
@petecripps

38. Attribution-NonCommercial
CC BY-NC
This license lets others
remix, tweak, and build upon
the original work non-commercially,
@petecripps
and although
the new works must also
acknowledge the original
creator and be non-commercial,
they don’t have
to license their derivative
works on the same terms.

39. Attribution-NonCommercial-NoDerivs
CC BY-NC-ND
This license is the most
restrictive of the CC six main
licenses, only allowing others
to download original works
and share them with others
as long as they credit the
creator, but they can’t
change them in any way or
use them commercially.
@petecripps

40. Where can I find images to use?
Dreamstime
Flikr
Foodies Feed
Fotolia
Free Digital Photos
Free Images
Free Photo Station
Free Photos Bank
Free Pixels
Free Stock Photos
@petecripps
FreeFoto
FreeStockImages.net
Getty Images
Gratisography
ilovefreePhoto
Image Blowout
iStockPhoto
Kavewall
Little Visuals
Magdeleine
MorgueFile
Openphoto
PD Photo
Photo Rack
Photogen
Photopin
Picjumbo
Pixabay
RGB Stock
Shutterstock
Stock Xchng
Stockvault
The Pattern Library
TurboPhoto
Unsplash
Veer
Visipix
Yotophoto

41. @petecripps http://www.stockvault.net

42. I want you
to share this
http://bit.ly/socialvis
@petecripps

43. IMAGE HACKS
for creating engaging
social content
@petecripps
image by @petecripps

44. Let apps help you take great photographs.
• Rule of thirds
• Exposure adjustments
• Tight cropping
• Good lighting
@petecripps

45. Consistency in brand
• Colour
• Typography
• Imagery
• Layout/design

46. Use online image creation apps and
websites to do the…
HEAVY
LIFTING
@petecripps

47. @petecripps

48. @petecripps

49. @petecripps

50. @petecripps

51. @petecripps

52. @petecripps

53. @petecripps

54. @petecripps

55. @petecripps

56. Go mobile for the
ultimate
HACK
on engaging content
@petecripps

57. @petecripps

58. @petecripps

59. @petecripps

60. @petecripps

61. @petecripps

62. MEASURE
your performance
@petecripps

63. @petecripps

64. @petecripps

65. @petecripps
and reimagine
REITERATE

66. 70% of the content should be low risk, bread and butter marketing
20% should innovate off what works
10% should be high risk ideas that will be tomorrow's 70% or 20%

67. • Know your audience
• Colour is important
• You don’t need to be a designer
(but it helps to know one)
• Create visuals on the fly
• Track your performance,
re-iterate and re-imagine.
@petecripps

68. This work is licensed under the Creative Commons Attribution-
NonCommercial-ShareAlike 4.0 International License.
To view a copy of this license,
visit http://creativecommons.org/licenses/by-nc-sa/4.0/.
Icons were made by Freepik from www.flaticon.com and are licensed
by Creative Commons BY CC 3.0
Images used have been attributed as required (and where necessary)
Twitter: @petecripps
under CC.
LinkedIn: au.linkedin.com/in/petecripps/