4. Outline of the Session
โข history of music promo: from early origins+ some
ways of analysing
โข Ten Tips for making your own music promo
โข Task over lunch
โข later: Corin Hardy (Director)
5. What is a Music Video?
โขlasts the length of the song (but sometimes
longer)
โขfeatures the artist (but not always)
โขcan tell a story (but doesnโt have to)
โขneeds to be visually memorable and worth repeat
viewings
17. Method of analysis
(from Andrew Goodwin)
โข Genre characteristics
โข Visuals relationship with Lyrics and Music
โข Need to sell artist as star
โข Voyeurism/looking
โข Intertextuality