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Mv history

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Mv history

  1. 1. a brief History of Music Promos
  2. 2. www.petesmediablog.blogspot.com @petesmediablog #bfiMV
  3. 3. Outline of the Session • history of music promo: from early origins+ some ways of analysing • Ten Tips for making your own music promo • Task over lunch • later: Corin Hardy (Director)
  4. 4. What is a Music Video? •lasts the length of the song (but sometimes longer) •features the artist (but not always) •can tell a story (but doesn’t have to) •needs to be visually memorable and worth repeat viewings
  5. 5. 1930s experimentation
  6. 6. Soundies
  7. 7. Scopitones
  8. 8. 1960s
  9. 9. 1970s
  10. 10. 1980s
  11. 11. Madonna
  12. 12. Michael Jackson
  13. 13. controversy- MV back in the news
  14. 14. Method of analysis (from Andrew Goodwin) • Genre characteristics • Visuals relationship with Lyrics and Music • Need to sell artist as star • Voyeurism/looking • Intertextuality
  15. 15. Genre
  16. 16. Visuals relationship with lyrics and music
  17. 17. Star image
  18. 18. Voyeurism- the ‘look’
  19. 19. Voyeurism- the ‘look’
  20. 20. intertextuality

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