Slides from the workshop delivered by Pete Jenkins of Gamification+ Ltd at the Brave New World Conference at the American Express Stadium, Brighton, UK on the 18th October 2018.

1. P E T E J E N K I N S
B R A V E N E W W O R L D
SERIOUS PLAY:
HOW TO USE GAMIFICATION
TO BOOST EMPLOYEE AND
CUSTOMER ENGAGEMENT

2. ABOUT PETE
• Founder – GAMIFICATION+ LTD
• Entrepreneur in Residence at University of Brighton
• Chair of International Gamification Confederation
(GamFed)
• Chair of Gamification Europe Conference
• Practice Director, Gamification at
Intelestream Inc
• Ambassador for Brighton & Hove Chamber of
Commerce

3. WHAT DO YOU PLAY?

4. Gamification refers to the use of game
mechanics in non-gaming contexts
Werbach and Hunter (2012, p26)

5. A. 100 million
B. 1 billion
C. 10 billion
Activision Blizzard’s players racked up how many
hours of play time in 4th Quarter 2017?
A. 1 billion
B. 14 billion
C. 29 billion

6. What percentage of video game players in the
UK (in 2014) are female?
A. 27%
B. 41%
C. 52%

8. Dopamine
Oxytocin
Serotonin
Endorphins

9. MASLOW’S
HIERARCHY OF
NEEDS

10. Three basic needs
Competence
Autonomy
Relatedness
Self-DeterminationTheory

11. Three key drivers
Mastery
Purpose
Autonomy
Daniel Pink - Drive

12. FREE RICE

13. M A R C Z E W S K I ’ S T H R E E L A Y E R S
O F M O T I V A T I O N

14. EX A MP LE GA M E
M ECH ANI C
T I M E R - C O U N T D OW N

15. JAMES BOND – TIMER
15

16. GA MI F ICATIO N
EX A MP LE S

20. GAMIFICATION+ SUCCESS
FRAMEWORK
https://gamificationplus.uk/game/

22. https://www.superbetter.com
Please attempt:
• Bad Guys –
• The Sticky Chair
• Power Ups -
• HugYourself
• HumanTag

23. P E T E . J E N K I N S @ G A M I F I C A T I O N P L U S . U K
H T T P S : / / G A M I F I C A T I O N P L U S . U K
@ G A M I F I P L U S @ P E T E J E N K I N S