We could not raise funds for our original concept the Nomuri Creative House so we iterated and came up with the Nomuri Lifestyle Hostel concept.

1. HOSTEL DEVELOPMENT
15 BUDAPESTSAS UTCA HUNGARY
BALDASZTI GROUP
by

2. 01
HELLO NOMURI
THE OPPORTUNITY
EXPERIENCE
MARKETING
THE SOLUTION
THE MARKET I.
THE MARKET II.
TARGET GROUP
NOMURI LOCATION
NOMURI
NOMURI
BUSINESS MODEL
COMPETITION
AND GROWTH STRATEGY
NOMURI TODAY
REFERENCE PROJECT
TEAM
FINANCIALS
TIMING
AMENITIES
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
CONTENTS

3. 02
WE AT NOMURI LIFESTYLE
HOSTEL BELIEVE THAT THE
TRAVELERS OF THE NEW
GENERATION DESERVE
A WONDERFUL HOTEL
EXPERIENCE WHICH MATCHES
THEIR LIFESTYLE AND WHICH
IS ABSOLUTELY AFFORDABLE.
WE AT NOMURI LIFESTYLE
HOSTEL BELIEVE THAT THE
TRAVELERS OF THE NEW
GENERATION DESERVE
A WONDERFUL HOTEL
EXPERIENCE WHICH MATCHES
THEIR LIFESTYLE AND WHICH
IS ABSOLUTELY AFFORDABLE.

4. 03
THE OPPORTUNITY
New demands from a new generation of travelers:
Chic and stylish accommodation
They expect more from
They are sensitive to prices:
but now
sleep at
real meeting the
locals and they want the place to meet their lifestyle.
it’s only available in luxury hotels.
an accommodation than just having a place to . They want an
experience: great food and entertainment, a connection to the city through
they economize on acconommodation and spend more on services.
Baldaszti Group - After 3 years of major successes and minor failures in developing
creative hospitality concepts in Budapest our company had to relocate its renowned
restaurant and club from Andrassy avenue. This situation turned to be a huge challenge
for us but also gave us the opportunity to think bigger and take our company to the next
level: delivering more than good food and fun. Our next move is to offer a place where
our guests can sleep at while enjoying more of our services than ever before.
́

5. 04
THE SOLUTION
WHAT DO WE OFFER?
WHY NOW
Boutique hotel-level services with affordable prices
Restaurant and bar connected to the hostel, frequented by the locals
Chic but cool design
Top urban location.
A new generation of travelers account for more and more people who
want to travel in style but are sensitive to prices
Budapest has become one of the top spots for people like this.
;
;
;
;
?

6. 05
THE MARKET I.
* 200 beds, 75% occupancy
2.4 days and the average visit time calculated
*
TAM 2.937.000
SAM 2.184.000
SO 306.000M
NOMURI
23.000
planned
number of visitors**
Total Addressable Market (TAM)
Segmented Addressable Market (SAM)
Segmented Obtainable Market (SOM)
*
*
*
• Total number of tourists visiting Budapest in 2013,
who paid for accommodation = 2 937 000 visitors
• Total number of tourists visiting Budapest in 2013
who stayed either in hostel, 3- or 4-star hotel or
AirBnB = 2 184 000 visitors
• New generation of tourists (typically between the age of
20 and 35), who desire a lifestyle hostel experience and
affordable luxury
Total number of visitors from EU15 and the U.S. between
the age of 20 and 35 = 306 000 visitors
MARKET OPPORTUNITY
*Sources:
(1) Central Office os Statistics Hungary; (2) Association of Hungarian Hotels
and Restaurants; (3) Skift.com; (4) Own calculations

7. THE MARKET II.
T v B w
.
ourists isiting udapest ho paid
for accommodation
500.000
1.000.000
1.500.000
2.000.000
2.500.000
3.000.000
3.500.000
Values for Budapest
2008 2009 2010 2011 2012 2013 2014 01-09
The annual number of visitors*
2.173.769
1.971.958
2.177.131
2.418.454
2.731.786
2.937.092
2.276.558
06
TAM ANALYSIS
SAM ANALYSIS
182.343
570.696
1.537.389
573.586
70.000
3.079
OTHER
5 HOTEL*
4 HOTEL
3 HOTEL
HOSTEL
AIRBNB
*
* To target segment is divided
between four different service:
between 3 star hotels
hostels Airbnb.
4 -
between
and
1.537.389
573.586
70.000
3.079
2.184.000 visitors can be
found in several segments.
INCLUDES A DECISIVE
SHARE OF THE
TOTAL MARKET
TOTAL AVAILABLE MARKET IN DETAILS
*Sources:
(1) Central Office os Statistics Hungary; (2) Association of Hungarian Hotels
and Restaurants; (3) Skift.com; (4) Own calculations

8. 07
TARGET GROUP
DEFINITION OF TARGET GROUP
WHO ARE THEY?
HOW TO MEASURE THEM?
Young people between 20 and 35, seeking for secrets & adventure, local culture &
community while traveling. People who care for design, fashion, music and arts,
who are conscious of their choices but are sensitive to prices.
They mostly live in cities
They are mostly from Western Europe and North America
They mostly come from a middle class background
Total number of visitors from EU15 and the U.S. = 6 025 000
ut of them, paid for accommodation = 2 488 000
Those who stayed in Budapest
Note that this is a wider population than the target group of Nomuri.
1)
2) O
3) = 1 626 000
4) The age of 20 and 35* = 306 000 visitors
*Sources:
(1) Central Office os Statistics Hungary; (2) Association of Hungarian Hotels
and Restaurants; (3) Skift.com; (4) Own calculations

9. NOMURI LOCATION
5 Sas utca
s
a
10 from us
th disctrict,
The most frequented downtown location
Easily accessible by
3 immediate neighborhood garage
The purchasing power i the most
concentrated in Budapest
All the important sightseeing spots
are around us
The financial district is 100 meters from
the building with lot of offices
The best bars, clubs, restaurants are
within 00 meters
15 Budapest, Hungary
walk bike and public transport
08
Location of competitor hotels and hostels in December 2014.
Source: booking.com
NOMURI

10. 09
NOMURI AMENITIES
GF
1
2
3
4
5 ROOFTOP BAR
PUBLIC SPACES
LOBBY
RESTAURANT
EVENT SPACE AND
COMMUNITY AREAS:
KITCHEN
PLAYROOM
HOSTEL ROOMS WITH
BEDS230
HOSTEL AREA
GROSS AREA 3074
1796
TOTAL
688
FROM THIS
F&B AREA
EVENT ROOM 165
M2
M2
M2
M2
SCREENING ROOM
ETC.
CLUB & BAR
CAFÉ

11. C
P
hic design
ersonalized services
C gatherommunity spaces, where locals :
NOMURI EXPERIENCE
L :
R
C
obby check in or you can also sit and work with a laptop
estaurant: local comfort food with an international twist
lub&bar: coolest parties of Budapest
10
High end hotel quality mattresses and sheets
Community kitchen on the first floor with cooking classes
Rooftop bar to have a drink, have a sunbath or have a cigarette
Branded memories: you can take the greatest moments
NOMURI “shared but private” bathroom experience
to home with you
Bicycle and VESPA motorcycle rental
NOMURI smartphone application
instead of an expensive concierge, use your phone
as a city guide, give us feedbacks, or check your balance
:
+1

12. BUSINESS MODEL
11
We’re not giving anything more what travelers need ut we’re giving them everything they really do., b
SOURCES OF REVENU :E
dorm room (8 beds),
shared bathroom
private room (2 beds),
shared bathroom
private room (2-4 beds),
private bathroom
1. ACCOMMODATION:
3. F&B and EVENT SPACES
café b ra club rooftop event spacesphoto studio
2. SERVICES:
rental (TV, hair dryer,
video game consoles,
bicycle, laundry)
merchandising
restaurant

13. 12
COMPETITION
POSITIONING
OUR COMPETITIVE EDGE
We aim to create a new category on the market - and we certainly know that, this
no competition. Our competitors from the bottom are
traditional hostels, and 3- or 4-star hotels from the top.
The complex experience provided by the brand.
Our local market knowledge.
The first mover advantage.
The knowledge of the needs of the target market - we’ve been serving them for years.
High barriers for new entries on our market in our location.
We serve 200-300 foreign guests each Friday and Saturday- they might as well sleep
at our place.
does
t mean that we do not have
COMPETITORS
Local competitors mostly offer
accommodation with limited F&B.
Local competitors do not make money
on F B services.
poor
&
Local competitors are not in premium
locations.

14. MARKETING AND
GROWTH STRATEGY
BRANDING
DIRE T SALES
EFFECTIVE REACH
There are no real brands on the hostel market: there is no
emotional connection to specific hostels or chains - while
travel is an activity involving many memories and emotions.
NOMURI will be one of the first lifestyle hostel brands on the
market - this is a real advantage. The brand of NOMURI is
already present and developing.
Beyond the most common booking websites, we expect a
great share of direct booking.
The people in the target group of NOMURI live their lives on
the internet. They use smartphones, share their moments on
Instagram, follow different Tumblrs, they are passionately
interested in design/fashion, their hobby is to discover new
s. But they can't spend too much - they're
constantly looking for value for money offers.
C
destination
13

15. NOMURI TODAY
NOMURI is an established lifestyle brand in Budapest -
and it's becoming more and more popular worldwide.
22800
FACEBOOK
FOLLOWERS
1159
INSTAGRAM
FOLLOWERS
COLLABORATIONS
NOMURI KITSUNÉX
NOMURI NANUSHKAX
NOMURI HEINEKENX
NOMURI EINFACH BERLINX
14

16. REFERENC PROJE TE C
15
Our projects earned reputation thanks to
their innovative approach
Plays a key role among the fine dining restaurants
in Budapest.
It is combining quality, striking ingredients, tech-
nology and diffe-rent cuisine styles on affordable
price. According to the latest Gault & Millau pub-
lication, after 11 months of existence, ZONA gained 17
points and 3 hats, along with the michelin starred
Onyx and Costes restaurants.
ZONA BUDAPEST

17. 16
TEAM
KOVÁCS
MÁTÉ
coo & partner
Budapesti Corvinus /
Rajk László
2
University
College for
Advanced Studies
7 yeras-old
CEU Business School
29 years-old
BALDASZTI
PÉTER
ceo & alapító
IN NUMBERS 46 324REVENUEEMPLOYEES
IN ON SMILLI FORINT
2013
BALDASZTI GROUP
We are owners, developers and managers of niche and
creative projects on the field of hospitality
Our team behind the successful creative hospitality
concepts of B/G has learnt that we can only achieve
great results with the support of the best professionals.
.
DEVELOPER CONSTRUCTION MANAGEMENT
We chose Spányi & Jakab the market leading
construction consulting company in the hotel
industry to manage the construction works and
ensure us that we can stay within the planned
budget and we can finish the development on time.
SPÁNYI & JAKAB HAS 190.200 SQM OF HOTEL
DEVELOPMENT REFERENCE SINCE 2005.
In order to have the necessary competences on the
hostel operation side of the business we have hired
the general manager of a market leading
competitor to run the daily operation of the hostel.
Our candidate has been responsible for the
operation of an international hostel brand in
Budapest for 3 years and she will remain in her
position untill will join our company.
HOSTEL OPERATION

18. 17
FINANCIALS
Avaialble Beds
Occupancy
Average Daily Rate
Departmental Revenues
NOI
Beds
Food & Beverage
Club
2016 2017 2018 2019 2020
2 0
%
1 ,
4
8
64
5 48
1 012 769
821 458
69 733
2
69
693 359
5 403
5 YEARS FINANCIAL INDICATORS
2 0
%
1 ,
1 1
483
8
67
7 10
70 685
846 102
825
2
8
904 924
31 508
2 0
7 %
,
1 3
49
8
0
19 35
84 645
871 485
8 340
3 173 873
1 016 675
2 0
75%
2 ,
1
51
8
0 97
607 177
897 629
3 290
3
1
458 759
212 949
2 0
75%
2 ,
1
5
528
8
2 58
730 806
924 58
689
3
1
631 204
312 340
DEVELOPMENT SOURCES AND USES OF FUNDS
Sources Amount % Total Uses Amount % Total
Equity
Debt
Total Sources
3 467 742
3 734 378
6 81 1205
51 49% %
100%
Land and Acquisition Cost
Hard Costs
Soft Costs
FF&E
Financing Costs
Operating Deficit
Total Uses
3 800 000
1
5
3
29 032
2
558 106
214 10
01 613
02 264
6 105 120
6 , %
, %
3, %
,9%
0,5%
%
2 2
25 5
5
4
3,3
100,0%
Net Cash Flow
Total Equity Invested *
Multiple on Equity
IRR (calculated off of Annual values)
Net Present Value at 10%
10
, x
3 ,3 %
480 974
3 467 742
3 02
2 7
8 077 598
Sale Date
Terminal Cap Rate
Sale Price
Selling Costs
Net Sale Proceeds
Less Outstanding Mortgage
Net Sales Proceeds (After Debt)
11,00%
2,00%
31/12/20
1
-2 4
1 60
1 6
3 123 396
62 68
2 8 928
802 50
11 058 422
RETURNS DISPOSITION
Amounts are in EUR | 1 EUR = 310 HUF
Out of the development budget
financing need.
The developer company needs a
loan of EUR 250,000 for debt
compound. (conditions: 5 years,
fixed interest rate of 6.5 %,
6 months of moratorium)
The repayment of the loan can be
secured with the developer's share
in the company.

19. 18
TIMING
1. F
1.1. EQUITY PARTNER
1.2. PROJECT LOAN
UNDING
CHOOSING OUR
1 2 3 4 5 6 7 8 9 10 11 12 13
NOTES
AND BUILDING PERMITS
3. CONSTRUCTION WORKS
4. OPENING
2. ARCHITECTURAL PLANNING
The architectural and design plans are 30 % ready.
The funding of the project consists two important steps: finding our
equity partner and applying for a loan and receiving it.
The construction works can be performed within this short time frame,
because many construction works have already been carried out by us.
The opening phase includes the training of the staff and a 2-4 weeks
long demo open period.
T+

20. HOSTEL DEVELOPMENT
15 BUDAPESTSAS UTCA HUNGARY