Trends of mobile apps development and their applications on businesses

1. Peter Choi MSc MBCS PMP CISA CISSP
Managing Director
Co-founder of Snapshock and Hiwave Dry Seafood

2. 海味軒 | 香港海味燕窩網上專門店
http://hiwave.starrygift.com
• Family business for 3 gens
• Physical store at Sai Kung
• iPhone apps – soup recipes “ 日行一膳”
• Featured in Google “The Connected Harbour”
http://www.connectedharbour.hk

3. Which ones do you use?
• Facebook
• Instagram
• foursquare
• whatsapp
• apple news
• ebay
• new town plaza
• jobsdb
• openrice
• Nike
• Pokerist
• angrybirds
• Pizzahut
• …

4. People Content
Location Utility

5. People
• Facebook
• Twitter
• Path
‘What I shared is still mine.’
Personal fame related
Fragmented time

6. Location
• Foursquare
• Yelp
• Jiapang
Still personal (check-in, find friends…)
Fragmented time

7. Content
• Wikipedia
• Google
• catalogue / ebook / magazine / news
Massive information, really massive
Already a trusted brand
Keep updating  huge cost

8. CRITICAL MASS PROBLEM

9. Utility
• Google Map
• Whatsapp
• Skype
• Evernote
• Snapshock
Specific functionality
Harder to monetize

10. Game
• Angrybird
• Cut the Rope
• Draw Something
Standalone game title
High development cost

11. Semi Conclusion
• Absolutely consumer centric
• Spontaneous market
• Make it personally attaching
• Content on demand
• Focus on user experience and UI design

12. iPhone vs Android?

13. iPhone vs Android?

14. iPhone vs Android?

15. Monetization
• Pricing ( paid / free )
• In-app purchase
• Platform content
• Advertisement

16. Features
• Camera
• GPS
• Push Notification
• Sharing (Facebook / Twitter / 微博 api)
• Mobile Payment

17. Mobile payment
• Square
• Paypal
• NFC

18. Analytics

19. Mobile Web

20. Video

21. What Now?
• Get an IT team / vendor (w/ marketing
knowledge)
• Arrange in-house operation staff
• Manage your online presence
• Be ready for young customers
• Be accessible

22. Thank You!
(852) 3583 0762
Peter Choi
Palapple (HK) Ltd.