The Bittersweet Tale of my greatest failure with lessons for people doing new things

1. Business Excellence
plus
Music
with
The Academy of Rock
Smart thinking
In
Black and White
from
Human Dynamics
@academyofrock
FUCK UP LESSONS FROM
The REAL SPINAL TAP TOUR
Peter Cook
Human Dynamics and
The Academy of Rock
TOP OF THE FLOPS:

2. Business Excellence
plus
Music
with
The Academy of Rock
Smart thinking
In
Black and White
from
Human Dynamics
@academyofrock
Knowing me, Knowing you, aha
Science: 18 years in
Pharmaceuticals
Business: 18 years MBA
tutoring
Consultant and Author :
18 + years in business
Musician – 18 till I diewww.academy-of-rock.co.uk
www.humdyn.co.uk
@academyofrock

3. Business Excellence
plus
Music
with
The Academy of Rock
Smart thinking
In
Black and White
from
Human Dynamics
@academyofrock
The Real Spinal Tap Tour
An ambitious exercise to take 300
thrillseekers round the world in an Airbus,
calling at the most prestigious venues in
the world and making a rockumentary film
to compare with cult classics like
“This is Spinal Tap” and “Anvil”

4. Business Excellence
plus
Music
with
The Academy of Rock
Smart thinking
In
Black and White
from
Human Dynamics
@academyofrock
Who is John Otway?

5. Business Excellence
plus
Music
with
The Academy of Rock
Smart thinking
In
Black and White
from
Human Dynamics
@academyofrock
A = Take a fading geriatric punk rocker
B + Add a great idea
C + Execute the idea well
D = Rejuvenate the star
The “formula”
A + B + C = D, where:

6. Business Excellence
plus
Music
with
The Academy of Rock
Smart thinking
In
Black and White
from
Human Dynamics
@academyofrock
Fuck Up #1. The Travel Agent
-13 -12 -11 -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 0
Months before departure
%ofseatssold
50
40
30
20
10
0
- 100
due to
Travel
Agent
155
+ 50
Al the
Drummer
+ 20
from 6
million
BBC
Radio
125 out of 300
seats sold
TOUR
CANCELLED

7. Business Excellence
plus
Music
with
The Academy of Rock
Smart thinking
In
Black and White
from
Human Dynamics
@academyofrock
Fuck Up # 2.
The Edinburgh Festival

8. Business Excellence
plus
Music
with
The Academy of Rock
Smart thinking
In
Black and White
from
Human Dynamics
@academyofrock
Fuck Up # 3. The Jet

9. Business Excellence
plus
Music
with
The Academy of Rock
Smart thinking
In
Black and White
from
Human Dynamics
@academyofrock
Fuck Up Insight # 1.
Execution is everything

10. Business Excellence
plus
Music
with
The Academy of Rock
Smart thinking
In
Black and White
from
Human Dynamics
@academyofrock
Fuck Up Learning # 2.
Business School definition
Cash flow is an accounting term that refers to the
amounts of cash being received and spent by a business
during a defined period of time, sometimes tied to a
specific project. Measurement of cash flow can be used:
• To evaluate the state or performance of a business or
project.
• To determine problems with liquidity. Being profitable
does not necessarily mean being liquid. A company can
fail because of a shortage of cash, even while profitable.
• To generate project rate of returns. The time of cash
flows into and out of projects are used as inputs to
financial models such as internal rate of return, and net
present value.
• To examine income or growth of a business when is
believed that accrual accounting concepts do not
represent economic realities. Alternately, cash flow can
be used to 'validate' the net income generated by accrual
accounting.
Yada yada yada …
John Otway’s definition
Cash flow is when
other people’s
money passes
through your
hands….
CASH ... FLOWS – viewpoints

11. Business Excellence
plus
Music
with
The Academy of Rock
Smart thinking
In
Black and White
from
Human Dynamics
@academyofrock
Love is Blind
Do Differently

12. Business Excellence
plus
Music
with
The Academy of Rock
Smart thinking
In
Black and White
from
Human Dynamics
@academyofrock
Further reading