A new book for Bloomsbury. Order your copy now via Amazon at http://www.amazon.co.uk/Leading-Innovation-Creativity-Enterprise-Peter/dp/1472925394 OR direct from the publishers via http://www.bloomsbury.com/uk/leading-innovation-creativity-and-enterprise-9781472925398/

1. A ground breaking book
from Bloomsbury
Contributions from
Sir Richard Branson,
Sir James Dyson, Nokia,
Pfizer, FujiFilm, 3M, Fender,
WL Gore, Metro Bank,
Virgin and many more
Turn your ideas into
sustainable profits

2. Drawing upon cutting edge research from academia
but expressed clearly and concisely for the busy
person seeking practical inspiration, Leading
Innovation, Creativity and Enterprise will feature
numerous case examples from companies such as
Virgin, Pfizer, Roche and Fuji Film. The book deals with
questions such as:
• What are the roots of creativity and imagination? ·
How can we create the physiological and mental
states under which creativity happens naturally
rather than having to rely on creative thinking
tools?
• What kind of leadership is required to make
creativity and innovation business as usual
behaviours in your enterprise?
• What is the role of technique in engendering
creativity within teams? What are the most
effective and reliable recipes for team based
creativity?
• What ensures that creativity turns into innovation?
What stops it?
In exploring these questions, the book will show you
how to produce and lead creative teams, as well as
build an innovative company culture.
An overview

3. The book is structured in two parts :
• You
• Your Enterprise
Part One – Innovation, Creativity
and You
Chapter 1 The roots of creativity
Chapter 2 Creativity and you
Chapter 3 Creative leadership
Chapter 4 Tools for creativity
Chapter 5 The F Word: Failure and
Success
Book structure

4. Part Two – Innovation, Creativity
and your Enterprise
Chapter 6 Innovation and
enterprise
Chapter 7 Building an innovation
culture
Chapter 8 Structuring for
innovation
Chapter 9 Developing innovation
capacity and capability
Chapter 10 Becoming a true
learning enterprise
Book structure

5. What people say about Peter Cook’s books
I have to say it was the first "how to
do business" book I have ever
managed to finish - or indeed get
beyond the first chapter!
Larry Elliot
Clever and conscience
pricking stuff. Well done.
Stephen Bourne,
Commercial Manager
This book is very well written and
produced. The style is informal yet
precise, articulate without being too
academic. I can see MBA students and
managing directors getting pleasure
from reading this book …
Professor Adrian Furnham
University College London
This book is a great tool for
people in business
Harvey Goldsmith
The man behind
Live Aid and Live 8

6. Reviews of Leading Innovation,
Creativity and Enterprise
“A perceptive and original work because Cook explores ‘innovation’ from
such unusual angles. And he does so in a writing style that is always
engaging. Recommended – he will make you think!”
Stephen Ashcroft, Lead: Complex Procurement EMIA, AECOM
“In a world of wicked problems, this is a deeply insightful examination of the
human and structural aspects of the topic, whatever part of the organisation
you work in. Carefully structured as both a manual and an account and
packed with anecdotes, it’s a bible of practical advice of how to drive the
organisation to high levels of creativity. Even if you have no intention of ever
being creative in your entire career, it remains a must read.”
Haydn Jones, Managing Director, Fujitsu
"Peter's new book is nothing less than an excellent, fascinating, and
illuminating study on how creativity helps to fuel individual leadership and
organizational capability!”
Nigel Oliveira, President and Founder of Emerston Group

7. Reviews of Leading Innovation,
Creativity and Enterprise
“Peter Cook writes with flair, authority and an infectious enthusiasm. You
don’t find many books that combine hard research findings with fascinating
stories and examples on every page. This is one of them. A joy from start to
finish.”
Dennis Tourish, Professor of Leadership and Organization Studies,
Royal Holloway, University of London
"Peter has created a selection box of ideas and tools in this book that entice
the reader to explore new concepts of innovation, creativity and enterprise
as well as setting well known management and leadership ideas in the
context of innovation. The book is lavishly illustrated with his own
experiences and those of business leaders. As a text it’s a great introduction
to the breadth of writing on this important topic and would be ideal for those
studying vocational qualifications in leadership and management.”
Christine Abbott, ILM Trustee and Board Director, Director of Centre for
Action Learning Facilitation

8. About the Author
Peter Cook MBA MRSC C.Chem, FCIPD, NLP Master
Peter Cook leads Human Dynamics and The Academy of Rock, a creativity and innovation consultancy with a
global network. We facilitate strategy, creativity, innovation and change through bespoke consultancy,
masterclasses, keynotes, training, coaching and mentoring. Peter won a prize for his work on leadership
from Sir Richard Branson and is a writer for Virgin.com Peter has fused three concurrent passions over 30
years: science; business and music:
• Leading innovative Pharmaceutical Product Research and Development teams to bring multi-million
dollar life saving drugs safely to the market, including the first treatments for AIDS, Herpes and the
development of Human Insulin.
• Trouble-shooting businesses and starting up factories around the world in critical conditions where
failure could hurt the enterprise considerably.
• Internal business, organisation development and change consultancy to introduce long-term change to
business units and increase their innovation and creativity levels.
• Tutoring and writing for Business Schools at MBA level for blue chip companies around the world.
• Writing and performing music and speaking around the world on the parallels between business and the
arts. Peter has interviewed a wide range of world-class musicians in this role including people connected
with Prince, Eric Clapton, Ozzy Osbourne, Deep Purple, Bob Marley, Yes, AC / DC, Meatloaf and The Who.

9. Order copies now
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10. Our wider portfolio
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11. Book Us For Your Next Keynote
We speak on the following topics:
• Encouraging creativity at a personal or corporate level
• Converting creativity into innovation
• Strategic thinking and execution
• Leadership and change management in a VUCA world
• Leading a Brain Based Enterprise
Click speaking to see more

12. On the World Stage – Our Networks
The Global Network
of Ted Coiné
Nadine Hack’s Global
Associates
Our work for
Innovation Excellence