Life Aid - Let's Beat World Cancer Together

Fund this project : Kickstarter
Contact us : The Academy of Rock Twitter Facebook
#LIFEAID #BEATWORLDCANCER
Life Aid :
Let’s Beat World Cancer
A once in a lifetime Live Aid styled
Global Phenomenon to help
Make Cancer History

Why, Why, Why?
Cancer affects all of us. I'm no stranger to the disease within my family.
I'm pretty much sure most of us could tell a similar story. We are in
sight of making major leaps forward to prevent and treat cancers in
this Century. Will you leave your fingerprints on ridding the world of
this terrible set of diseases?
Life Aid began on the day when David Bowie died.
I was called up at 7.30 am to appear on CNN News.
As I travelled to London I was filled with a complex
set of emotions. At some level I considered Bowie
immortal. With a heavy heart I went to London,
quite unable to foresee what was about to happen.
After the broadcast, some friends contacted me
about a tribute concert. Through further dialogue
with Patti Russo, songstress with Queen, Meatloaf
and Sir Paul McCartney and Queen’s Monitor
Engineer, I decided to see if we could scale the approach to global proportions.
MAKE YOUR MARK ON CANCER … read on …

A World Vision
We will bring the world together to stage a series of benefit projects
across 2016 into 2017 for Cancer Prevention and Treatment. This
global phenomenon has the ambition to unite the world with cures,
early diagnosis and improved care for these terrible diseases.
Starting in the small market town of Devizes in Wiltshire, we will curate
a large programme of music events around the globe. The finale in
Summer 2017 will run along similar lines to Glastonbury. Using modern
technology to reach the entire world, allowing every citizen to
experience these events through monetised video streaming. This
global act of humanitarian kindness will cast a long shadow on those
that seek to divide the world and provide a humanistic legacy for those
that lead, participate and sponsor the project.
Life Aid differs from existing approaches through its global nature
(1000 + concerts around the world), its scale and its intention to
produce superior returns for the causes.

How will this work?
Small Beginnings : Life Aid starts at Devizes in Wiltshire on Saturday 21st
May 2016 at the “Rock Against Cancer” event – see next slide for details.
A World Festival : Life Aid events will take place through 2016 at cities
around the globe, organised locally to a strict set of guidelines: financial
return to the causes; quality and diversity of content etc. All organisers
must film their events to monetise them for Cancer Prevention and
Treatment. People will attend concerts around the world in person or via
live streaming or pay per view. This will be charged at different rates
around the world, consistent with affordability in each country.
2017 Finale : Life Aid will culminate with a series of events to be arranged
in Summer 2017, similar to Glastonbury in the UK. These large scale
events will include major music acts from around the world.

From small beginnings …
Life Aid begins with the “Rock Against Cancer” concert in the small
English town of Devizes.
Featuring 10 CC, Suzi Quatro, Spike Edney’s All Stars Band (Queen’s
Musical Director), Big Country and Marmalade amongst many others.
This concert is devoted to a collection of cancer charities and will set the
tone for others to develop their own events across 2016 and 2017.

Click the picture to watch video

Through a 1000 events …
Life Aid events will pop up all over the world and we will support their
development in exchange for each organiser agreeing to produce a
superior return to cancer fundraising and the filming of each event for
video streaming / pay per view fundraising purposes.
Audiences will “travel the world via the internet”, picking their own
personal online journeys through “Life Aid” and contributing to Cancer
Prevention and Treatment whilst doing so. From a single concert pass
through “all you can eat” tickets and so on.
Events may be musical, theatrical and artistic, but they will not be limited
in any way. We are expecting individual organisers to customise their
events, whilst fulfilling the essential criteria to use the “Life Aid” brand.
Events will be at three levels – what we call “Village”, “District” and
“Country” – see over for detail.

Events on three levels
Village – Following the model of Rock Against
Cancer, some events will be local in nature –
perhaps accommodating 1000 – 5000 people.
District – More ambitious events will draw people
from a wider area – from 5000 people upwards.
Country – The most ambitious events will be on a
scale of Glastonbury et al, perhaps festivals in their
own right co-branded with Life Aid.

To a grand finale …
The finale will be a series of “Live Aid” styled concerts to be
held at major locations around the world. Here’s just some of
the people we’ll be approaching but it will be a collaborative
effort. We’re thinking Glastonbury …

Who has expressed interest?
“Really great idea. I
will explore interest
here.
Good luck!”
Robert Peston
BBC Economics
Correspondent
Now ITV
Business Lead
“It sounds like an amazing idea
and really hope you can get the
industry to jump at this chance
Please let me know how things
progress and if I can help in
anyway”
John Callis
Working with Paul Mc Cartney
and Queen’s Monitor Engineer
We are presently
communicating with
the Virgin Group,
Corporate
companies,
President Obama
and the City of
London to gain
support.

Which causes will benefit?
We will target three issues with this project:
Cancer Prevention: Healthy living projects to reduce the risk of
contracting cancer.
Cancer Awareness: Helping people detect signs of cancer early so that
they can be better managed for improved survival rates.
Cancer Treatment: Fundamental research to discover treatments and
cures for a range of cancers.
Organisations will be carefully chosen around the world against a range
of criteria to maximise the impact of our fundraising on a mixture of short
and long-term issues surrounding cancer.

Sponsorship requirements
Initial requirements
We need to set up a team of professionals for the first 3 months to: scope
the project; develop websites; set company up and project plan; engage
stakeholders; develop global publicity; gain sponsorship to secure
venues; build a financial plan; engage delivery team; engage artists. This
will be paid for through the Kickstarter crowdfunding project. See over for
an outline budget that shows how we will use the money.
Subsequent investment and benefits
We will look for corporate investments to allow the project to succeed. A
separate sponsorship pack outlining bronze, silver, gold and platinum
investment / benefit profiles is available on request.

Where will the money go?
Kickstarter projections
Fundraising team for main project £30 000
Press / PR team to raise global awareness £30 000
Website development £10 000
Project management and execution £30 000
Accountancy £10 000
Artist engagement team £10 000
Social media team £20 000
Corporate sponsorship team £20 000
Kickstarter rewards £20 000
Kickstarter fees £20 000

Fund this project at Kickstarter
Peter Cook
The Academy of Rock
#LIFEAID
#BEATWORLDCANCER

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