Overview of our new book, acclaimed by Harvey Goldsmith. Order signed copies via http://www.academy-of-rock.co.uk/books Available worldwide on Amazon and Kindle. Book us for a live masterclass or keynote.

1. Business
Excellence fused
with Music !
NEW EDITION
Featured in

2. What’s inside?
Music
Business
The
of
Contents
PART 1 – STRATEGY
Sticking to the knitting : AC / DC
I Still Haven’t Found What I’m Looking For : U2 on
strategy
Whole Lotta Love : Business lessons from Led Zeppelin
Spinal Tap and strategic mismanagement
A Night at the Opera
Magic Bullets
Living In The Past : Will rock reinvent itself?
I Predict a Riot : The Kaiser Chiefs and new business
models
Crowdfunding Strategy
Selling England By The Pound : Financial strategy
PART 2 – CREATIVITY
Deep Purple : Improvisation and discipline in business
The Flow : Personal mastery in business and all that jazz
Creative style : Hendrix vs. Clapton
Welcome Constraints
Creativity in business with The Beatles
Oblique Strategies
A Kind of Magic : Michael Michalko on creativity
The Music of Business
Playgrounds of the mind : Jazz and creativity
Punk Creativity
Richard Laermer on Punk Marketing

3. Music
Business
The
of
PART 3 – INNOVATION
Born This Way : Innovation the Lady Gaga way
Purple Rain : Prince on innovation
Developing an innovation climate
The Music of Chemistry
Innovators : Marc Bolan
Innovation lessons from music
Richard Strange : On creativity and innovation
Andy Warhol and the Innovation Factory
Breaking barriers to intrapreneurship
Design innovation : The guitar
Innovators : Steve Jobs
PART 4 – LEADERSHIP
Oops I Did It Again : Britney Spears on learning
companies
Professor Adrian Furnham on creative leadership
The 3 R's of Leadership
Leaders need followers not fans
Classical Gas – Leadership Lessons from Nigel
Kennedy
Must the show go on?
I Get Knocked Down, But I Get Up Again ...
Like a Virgin : Madonna on reinvention
Bat Out Of Hell : Career coaching for Rock Stars
Bill Nelson, personal mastery and reinvention
Changes : Reinvention lessons from David Bowie
Uptown Funk: the Bruno Mars HR disciplinary
Reflections and connections
What’s inside?

4. I have to say it was
the first "how to do
business" book I
have ever managed
to finish - or indeed
get beyond the first
chapter!
Larry Elliot
The Guardian
What do people
say about it?
www.academy-of-rock.co.uk
Music
Business
The
of

5. A book of management lessons
drawn from the world of music.
Original and great fun to read. Peter
Cook lubricates ‘dry’ management
theory in the most original way.
This book is not ‘just another book
on business’, it is original and fun to
read due to the author's unique
ability to teach and illustrate
management theory through
combining academic thinking with
case studies from the world of
music.
Tina Bauer, HP Enterprise Services
Music
Business
The
of
What do people
say about it?
www.academy-of-rock.co.uk

6. The Music of Business is very well
written and produced. The style is
informal yet precise, articulate without
being too academic. I can see MBA’s
and managing directors getting pleasure
from reading this book. The book really
is imaginative and different, looking at
familiar issues from a very different
perspective. The author is very unusual
in that he is well informed about two
often very disparate areas (i.e. real
business and music), which he links
together brilliantly. Few people have the
depth of knowledge or insight into these
worlds as much as Peter Cook. He
brings a very fresh approach to some
fundamentally important issues in
business. Rarely are business books
such a good read.
Professor Adrian Furnham,
University College London
Music
Business
The
of
What do people
say about it?
www.academy-of-rock.co.uk

7. The Music of Business is a
highly enjoyable read that
eases you through the four
themes of the book: Strategy,
Creativity, Innovation and
Leadership. Quite the
opposite of a dull textbook.
Jon Beaman
Senior Director, Pfizer Research
Music
Business
The
of
What do people
say about it?
www.academy-of-rock.co.uk

8. The Music of Business is a
really enjoyable read. Great
insights in how to approach
21st century business
challenges, using lessons
from the world of music. It’s
funny and thought provoking
whilst absolutely hammering
home the messages of
strategy, collaboration, and
project execution.
Alex Watson,
Lloyds Register
Music
Business
The
of
What do people
say about it?
www.academy-of-rock.co.uk

9. Peter provides some very thought
provoking moments on management
and leadership using some
unexpected musical metaphors and
lessons. Amongst my highlights, I
love that “The Darkness are Queen
without disco” and that this relates to
the fact that “Companies can learn
parallel lessons by adopting a
mindset that looks to the future whilst
respecting cultural signifiers of the
past”. Clever and conscience
pricking stuff. Well done.
Stephen Bourne, Commercial
Manager, Janssen-Cilag Ltd, A
Johnson and Johnson Company
Music
Business
The
of
What do people
say about it?
www.academy-of-rock.co.uk

10. “This book is a
great tool for people
in business”
Harvey Goldsmith
CBE
Music
Business
The
of
What do people
say about it?
www.academy-of-rock.co.uk

11. Top of the Pops : The Amazon Charts : Business Leadership
# 6. bestselling
author Ken
Blanchard
# 10. Indie author
and speaker Peter
Cook
# 14. Harvard
Business School
Prof.
John Kotter
# 16. the author of
‘From Good to
Great’

12. Signed copies
From the Publisher
Shout about it
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PeterCook3
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