SlideShare a Scribd company logo
1 of 24
Image: foodlog & urgenda; peppers: PuraNatura
Founded 2007
To increase the relevance of sustainable horticulture and
its products by stimulating innovation
Supervisory Board
Maurice Wubben, Chairman, Philip van Antwerpen, Jim Grootscholte
Executive Board
Peter Jens, Chairman
Technical Team Today
Bram Klapwijk, Koppert Biological Systems
Hans de Vette, Van der Knaap Group
IFOAM Theoretical Principles
Health CARE
Ecology FAIRNESS
Fairness HEALTH
Care ECOLOGY
PuraNatura Practical Ranking
Health CARE
Ecology FAIRNESS
Fairness HEALTH
Care ECOLOGY
Care and fairness reflect personal, political choices on how we want to live
together. Health and ecology are “just” common sense, good science and hard
work.
Protected Cropping
In any way, shape or form, an intensification of agriculture.
Crops are intensily fertilized, energized, watered, nourished,
taken care of and recycled.
(Example: 42kg/m2 tomato needs 862N, 237P & 1.505 K/ha, 4x avg open field crop)
Organic
Greenhouse:
Protect the
crop?
Protect topsoil
& limit inputs!
Hydroponic Production:
- the method of growing plants with their roots in a mineral
nutrient solution only or in an inert medium, such as perlite,
gravel or mineral wool to which a nutrient solution is added
(Commission Regulation (EC) No 889/2008, Article 2 g)
✔
Noticed the difference?
The first 7-9 weeks EU organic certified transpants grow out-of-soil
and 80% of plantvitality &-resilience is determined in this period.
EU regulations
The spirit of EU regulations is clear:
Soil ecosystems matter and it understandably prohibits
hydroponics because “organic” is about organic matter,
hence its name.
But soil does not mean “earth” and the organic grower must
have the choice and be allowed to protect the sub-soils!
Not just protect the crop…
EU regulations
The spirit of EU regulations is clear:
That is why with Protected Cropping the organic grower
must have the choice to protect the sub-soils and the
environment.
We believe that the cultivation of plants in an active growth medium
with soil life above the sub-soil, not in it, can be and should be allowed.
And in several Member States it IS allowed. The PuraNatura method is
thus already in line with the spirit of EU legislation. And even follows
the letter of the law, but, perhaps, not in The Netherlands
But as the NL Ministry states: “It’s the hydroponic definition that
counts, not the exact term”. We have hope for clarification soon.
Suggestion no 1
EC communication: “While
prohibiting hydroponics
889/2008 allows organic growers to:
use active growth media with high organic content,
In or out-of-soils in order
to protect soils and
manage resources.
Wim Grootscholte
-video-
Mr. Wim Grootscholte, Grower
Greenhouse cultivation regulated?
Then…all –ideological- bets are off-
One simply cannot have the pie and eat it too!
High-touch
Low-tech High-tech
Low-touch
So IF indeed the EC decides
Greenhouse cultivation merits
specific regulations, together we
have to make it into the best
available agricultural practice to
date, high-tech, low-tech, high-touch
and low-touch practitioners, all
together.
No current organic grower has to be
left behind…
Best way to lift…
Properly regulated Greenhouse Cultivation will
lift the entire organic market into higher
relevance. (But accept it for what it is!!!)
Do Organic Labels Drive Repeat Purchase
Loyalty?
… results show that growth during this
period is primarily driven by market
penetration..
…that organic foods suffer in terms of repeat
purchase loyalty, mainly due to lack of
availability.
Polymeros Chrysochou, Boyan Vassilev, Aarhus University
(more affordable products on the shelves)
purpose
PuraNatura method: 2 additional jobs per hectare x area growth = jobs
More young entrepreneurs to start Organic Greenhouse, even in cities
Attractive and doable at any and all European Member States
Thanks to a ERDF co-finance
grant we can develop our
systems and demonstrate our
societal added value.
purpose
Especially the ones not blessed by rich soils, or the ones that
cannot afford to fiddle with the figures on area’s and nitrates and
phosphates, or the ones that need to be extra careful with
resources. Or the ones that want to grow within their urban
communities and want grow on roofs of abandoned parking
garages and supermarkets. They too should be part of the
European Organic family. They will be the next generation of
pioneers, the ones that will increase consumer interest,
awareness and acceptation of organic produce.
Ours is the inclusive
and participative
type of organic. We
want as many
growers throughout
the European Union
to enter the system.
Suggestion no 2
• “EU Organic”: The organic based on similarities at
product level and based on what we know now and can
measure.
Suggestion no 2
• “EU Organic”: The organic based on similarities at
product level and based on what we know now and can
measure;
• “National or Private Organic” based on differences
between growing methods, based on what one believes
or wants;
make the exclusive good
into the inclusive better,
then all ships will rise.
Find here our observations on EGTOP Final Report

More Related Content

Viewers also liked

Prezentacja IKP, wykład drugi
Prezentacja IKP, wykład drugiPrezentacja IKP, wykład drugi
Prezentacja IKP, wykład drugiAlek Tarkowski
 
Co nas uwiera w prawie autorskim
Co nas uwiera w prawie autorskimCo nas uwiera w prawie autorskim
Co nas uwiera w prawie autorskimAlek Tarkowski
 
Neuromarketing cerebrando negocios y servicios1 30
Neuromarketing  cerebrando negocios y servicios1 30Neuromarketing  cerebrando negocios y servicios1 30
Neuromarketing cerebrando negocios y servicios1 30EmilyGtz
 
Przestrzenie kreatywnosci
Przestrzenie kreatywnosciPrzestrzenie kreatywnosci
Przestrzenie kreatywnosciAlek Tarkowski
 
Liferay 6.2 Roadmap 28 Jan 2013
Liferay 6.2 Roadmap 28 Jan 2013Liferay 6.2 Roadmap 28 Jan 2013
Liferay 6.2 Roadmap 28 Jan 2013Ruud Kluivers
 
Using Play as a Platform for every child to succeed
Using Play as a Platform for every child to succeedUsing Play as a Platform for every child to succeed
Using Play as a Platform for every child to succeedtonyosailing
 
Developing the capacity of non-profits
Developing the capacity  of non-profitsDeveloping the capacity  of non-profits
Developing the capacity of non-profitstonyosailing
 
Social Bookmarking
Social BookmarkingSocial Bookmarking
Social BookmarkingBryan Gall
 
Work of the Year
Work of the YearWork of the Year
Work of the Yearguestfdb62f
 
Facebook Goes Public. What Now?
Facebook Goes Public. What Now?Facebook Goes Public. What Now?
Facebook Goes Public. What Now?turnbull0001
 
为什么西方公司在中国常常失败?
为什么西方公司在中国常常失败?为什么西方公司在中国常常失败?
为什么西方公司在中国常常失败?Simabull Tsai
 
Uitklinkerv2
Uitklinkerv2Uitklinkerv2
Uitklinkerv2siewers32
 
Cano Coco Atlantic May 11, 2008
Cano Coco Atlantic May 11, 2008Cano Coco Atlantic May 11, 2008
Cano Coco Atlantic May 11, 2008panamasolrealty
 
Linkedin 22 Ways To Dominate
Linkedin 22 Ways To DominateLinkedin 22 Ways To Dominate
Linkedin 22 Ways To DominateJay Baer
 
Social mediamarketing industry report 2012
Social mediamarketing industry report 2012Social mediamarketing industry report 2012
Social mediamarketing industry report 2012Vasco Marques
 

Viewers also liked (20)

Prezentacja IKP, wykład drugi
Prezentacja IKP, wykład drugiPrezentacja IKP, wykład drugi
Prezentacja IKP, wykład drugi
 
Co nas uwiera w prawie autorskim
Co nas uwiera w prawie autorskimCo nas uwiera w prawie autorskim
Co nas uwiera w prawie autorskim
 
Lu xi deck
Lu xi deckLu xi deck
Lu xi deck
 
Neuromarketing cerebrando negocios y servicios1 30
Neuromarketing  cerebrando negocios y servicios1 30Neuromarketing  cerebrando negocios y servicios1 30
Neuromarketing cerebrando negocios y servicios1 30
 
Przestrzenie kreatywnosci
Przestrzenie kreatywnosciPrzestrzenie kreatywnosci
Przestrzenie kreatywnosci
 
Liferay 6.2 Roadmap 28 Jan 2013
Liferay 6.2 Roadmap 28 Jan 2013Liferay 6.2 Roadmap 28 Jan 2013
Liferay 6.2 Roadmap 28 Jan 2013
 
Kentucky Social Learning Tools
Kentucky Social Learning ToolsKentucky Social Learning Tools
Kentucky Social Learning Tools
 
Using Play as a Platform for every child to succeed
Using Play as a Platform for every child to succeedUsing Play as a Platform for every child to succeed
Using Play as a Platform for every child to succeed
 
about presenter's
about presenter'sabout presenter's
about presenter's
 
Developing the capacity of non-profits
Developing the capacity  of non-profitsDeveloping the capacity  of non-profits
Developing the capacity of non-profits
 
Big Data loves JS
Big Data loves JSBig Data loves JS
Big Data loves JS
 
Social Bookmarking
Social BookmarkingSocial Bookmarking
Social Bookmarking
 
Work of the Year
Work of the YearWork of the Year
Work of the Year
 
Facebook Goes Public. What Now?
Facebook Goes Public. What Now?Facebook Goes Public. What Now?
Facebook Goes Public. What Now?
 
为什么西方公司在中国常常失败?
为什么西方公司在中国常常失败?为什么西方公司在中国常常失败?
为什么西方公司在中国常常失败?
 
Uitklinkerv2
Uitklinkerv2Uitklinkerv2
Uitklinkerv2
 
iKnow! @ Tokyo 2.0
iKnow! @ Tokyo 2.0iKnow! @ Tokyo 2.0
iKnow! @ Tokyo 2.0
 
Cano Coco Atlantic May 11, 2008
Cano Coco Atlantic May 11, 2008Cano Coco Atlantic May 11, 2008
Cano Coco Atlantic May 11, 2008
 
Linkedin 22 Ways To Dominate
Linkedin 22 Ways To DominateLinkedin 22 Ways To Dominate
Linkedin 22 Ways To Dominate
 
Social mediamarketing industry report 2012
Social mediamarketing industry report 2012Social mediamarketing industry report 2012
Social mediamarketing industry report 2012
 

Similar to EU Organic: Make the exclusive good into the inclusive better, start with "Greenhouse Cultivation"

PuraNatura Foundation Opinion on EGTOP Greenhouse Final Report
PuraNatura Foundation Opinion on EGTOP Greenhouse Final ReportPuraNatura Foundation Opinion on EGTOP Greenhouse Final Report
PuraNatura Foundation Opinion on EGTOP Greenhouse Final ReportPeter Jens
 
Who Will Own the Seeds
Who Will Own the SeedsWho Will Own the Seeds
Who Will Own the SeedsSeeds
 
Marko Sever Master Thesis presentation
Marko Sever Master Thesis presentationMarko Sever Master Thesis presentation
Marko Sever Master Thesis presentationMarko Sever
 
Breeding for Resilience: A Strategy for Organic and Low-Input Farming Systems
Breeding for Resilience: A Strategy for Organic and Low-Input Farming SystemsBreeding for Resilience: A Strategy for Organic and Low-Input Farming Systems
Breeding for Resilience: A Strategy for Organic and Low-Input Farming SystemsSeeds
 
Seed Regulation Threatens Agricultural Biodiversity
Seed Regulation Threatens Agricultural BiodiversitySeed Regulation Threatens Agricultural Biodiversity
Seed Regulation Threatens Agricultural BiodiversitySeeds
 
PuraNatura Presentation GFIA 2014 Februari 2014 Abu Dhabi
PuraNatura Presentation GFIA 2014 Februari 2014 Abu DhabiPuraNatura Presentation GFIA 2014 Februari 2014 Abu Dhabi
PuraNatura Presentation GFIA 2014 Februari 2014 Abu DhabiPeter Jens
 
Voluntary Certification Schemes working for Biodiversity
Voluntary Certification Schemes working for BiodiversityVoluntary Certification Schemes working for Biodiversity
Voluntary Certification Schemes working for BiodiversityExternalEvents
 
Better Business with Edible Insects - Finnish Ento-Business Ecosystem (FEBE) ...
Better Business with Edible Insects - Finnish Ento-Business Ecosystem (FEBE) ...Better Business with Edible Insects - Finnish Ento-Business Ecosystem (FEBE) ...
Better Business with Edible Insects - Finnish Ento-Business Ecosystem (FEBE) ...Invenire Market Intelligence Oy
 
How we are trying to “Stop Soil Wasting Away”, John Mullett, SOWTech
How we are trying to “Stop Soil Wasting Away”, John Mullett, SOWTechHow we are trying to “Stop Soil Wasting Away”, John Mullett, SOWTech
How we are trying to “Stop Soil Wasting Away”, John Mullett, SOWTechCentre for Global Equality
 
Cap conference - Discussions
Cap conference - DiscussionsCap conference - Discussions
Cap conference - DiscussionsNauris Paulins
 
Introduction: LIVESEED – ECO-PB – CPVO Workshop on heterogeneous populations ...
Introduction: LIVESEED – ECO-PB – CPVO Workshop on heterogeneous populations ...Introduction: LIVESEED – ECO-PB – CPVO Workshop on heterogeneous populations ...
Introduction: LIVESEED – ECO-PB – CPVO Workshop on heterogeneous populations ...LIVESEEDeu
 
Bio Based Economy in Flanders: reap the rewards of a growing business
Bio Based Economy in Flanders: reap the rewards of a growing businessBio Based Economy in Flanders: reap the rewards of a growing business
Bio Based Economy in Flanders: reap the rewards of a growing businessFlanders Investment & Trade
 
ClieNFarms 1st Public Policy Workshop Report
ClieNFarms 1st Public Policy Workshop ReportClieNFarms 1st Public Policy Workshop Report
ClieNFarms 1st Public Policy Workshop ReportAleksandarGitari
 
Organic Seed Production and Plant Breeding in Europe
Organic Seed Production and Plant Breeding in EuropeOrganic Seed Production and Plant Breeding in Europe
Organic Seed Production and Plant Breeding in EuropeSeeds
 
Local foodforglobalfutureeindhoven10nov2015
Local foodforglobalfutureeindhoven10nov2015Local foodforglobalfutureeindhoven10nov2015
Local foodforglobalfutureeindhoven10nov2015Harry Donkers
 
DIVERSIFOOD Final Congress - Introduction - Véronique Chable
DIVERSIFOOD Final Congress - Introduction - Véronique ChableDIVERSIFOOD Final Congress - Introduction - Véronique Chable
DIVERSIFOOD Final Congress - Introduction - Véronique Chablediversifoodproject
 

Similar to EU Organic: Make the exclusive good into the inclusive better, start with "Greenhouse Cultivation" (20)

PuraNatura Foundation Opinion on EGTOP Greenhouse Final Report
PuraNatura Foundation Opinion on EGTOP Greenhouse Final ReportPuraNatura Foundation Opinion on EGTOP Greenhouse Final Report
PuraNatura Foundation Opinion on EGTOP Greenhouse Final Report
 
Who Will Own the Seeds
Who Will Own the SeedsWho Will Own the Seeds
Who Will Own the Seeds
 
Marko Sever Master Thesis presentation
Marko Sever Master Thesis presentationMarko Sever Master Thesis presentation
Marko Sever Master Thesis presentation
 
Breeding for Resilience: A Strategy for Organic and Low-Input Farming Systems
Breeding for Resilience: A Strategy for Organic and Low-Input Farming SystemsBreeding for Resilience: A Strategy for Organic and Low-Input Farming Systems
Breeding for Resilience: A Strategy for Organic and Low-Input Farming Systems
 
Breeding for Resilience: A Strategy for Organic and Low-Input Farming Systems
Breeding for Resilience: A Strategy for Organic and Low-Input Farming SystemsBreeding for Resilience: A Strategy for Organic and Low-Input Farming Systems
Breeding for Resilience: A Strategy for Organic and Low-Input Farming Systems
 
What is the safe operating space for eu livestock - Allan Buckwell
What is the safe operating space for eu livestock - Allan BuckwellWhat is the safe operating space for eu livestock - Allan Buckwell
What is the safe operating space for eu livestock - Allan Buckwell
 
Seed Regulation Threatens Agricultural Biodiversity
Seed Regulation Threatens Agricultural BiodiversitySeed Regulation Threatens Agricultural Biodiversity
Seed Regulation Threatens Agricultural Biodiversity
 
PuraNatura Presentation GFIA 2014 Februari 2014 Abu Dhabi
PuraNatura Presentation GFIA 2014 Februari 2014 Abu DhabiPuraNatura Presentation GFIA 2014 Februari 2014 Abu Dhabi
PuraNatura Presentation GFIA 2014 Februari 2014 Abu Dhabi
 
Voluntary Certification Schemes working for Biodiversity
Voluntary Certification Schemes working for BiodiversityVoluntary Certification Schemes working for Biodiversity
Voluntary Certification Schemes working for Biodiversity
 
Better Business with Edible Insects - Finnish Ento-Business Ecosystem (FEBE) ...
Better Business with Edible Insects - Finnish Ento-Business Ecosystem (FEBE) ...Better Business with Edible Insects - Finnish Ento-Business Ecosystem (FEBE) ...
Better Business with Edible Insects - Finnish Ento-Business Ecosystem (FEBE) ...
 
How we are trying to “Stop Soil Wasting Away”, John Mullett, SOWTech
How we are trying to “Stop Soil Wasting Away”, John Mullett, SOWTechHow we are trying to “Stop Soil Wasting Away”, John Mullett, SOWTech
How we are trying to “Stop Soil Wasting Away”, John Mullett, SOWTech
 
Cap conference - Discussions
Cap conference - DiscussionsCap conference - Discussions
Cap conference - Discussions
 
Introduction: LIVESEED – ECO-PB – CPVO Workshop on heterogeneous populations ...
Introduction: LIVESEED – ECO-PB – CPVO Workshop on heterogeneous populations ...Introduction: LIVESEED – ECO-PB – CPVO Workshop on heterogeneous populations ...
Introduction: LIVESEED – ECO-PB – CPVO Workshop on heterogeneous populations ...
 
Bio Based Economy in Flanders: reap the rewards of a growing business
Bio Based Economy in Flanders: reap the rewards of a growing businessBio Based Economy in Flanders: reap the rewards of a growing business
Bio Based Economy in Flanders: reap the rewards of a growing business
 
GreenCook_RaoulBino
GreenCook_RaoulBinoGreenCook_RaoulBino
GreenCook_RaoulBino
 
ClieNFarms 1st Public Policy Workshop Report
ClieNFarms 1st Public Policy Workshop ReportClieNFarms 1st Public Policy Workshop Report
ClieNFarms 1st Public Policy Workshop Report
 
Organic Seed Production and Plant Breeding in Europe
Organic Seed Production and Plant Breeding in EuropeOrganic Seed Production and Plant Breeding in Europe
Organic Seed Production and Plant Breeding in Europe
 
Local foodforglobalfutureeindhoven10nov2015
Local foodforglobalfutureeindhoven10nov2015Local foodforglobalfutureeindhoven10nov2015
Local foodforglobalfutureeindhoven10nov2015
 
Greenport Hub_Session 2_Introduction_by Coen Hubers
Greenport Hub_Session 2_Introduction_by Coen HubersGreenport Hub_Session 2_Introduction_by Coen Hubers
Greenport Hub_Session 2_Introduction_by Coen Hubers
 
DIVERSIFOOD Final Congress - Introduction - Véronique Chable
DIVERSIFOOD Final Congress - Introduction - Véronique ChableDIVERSIFOOD Final Congress - Introduction - Véronique Chable
DIVERSIFOOD Final Congress - Introduction - Véronique Chable
 

Recently uploaded

Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticscarlostorres15106
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsMiki Katsuragi
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyAlfredo García Lavilla
 
The Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfThe Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfSeasiaInfotech2
 
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piececharlottematthew16
 
Vector Databases 101 - An introduction to the world of Vector Databases
Vector Databases 101 - An introduction to the world of Vector DatabasesVector Databases 101 - An introduction to the world of Vector Databases
Vector Databases 101 - An introduction to the world of Vector DatabasesZilliz
 
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machinePadma Pradeep
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Enterprise Knowledge
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationSafe Software
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clashcharlottematthew16
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsRizwan Syed
 
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Wonjun Hwang
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays
 

Recently uploaded (20)

DMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special EditionDMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special Edition
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering Tips
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
 
The Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfThe Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdf
 
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piece
 
Vector Databases 101 - An introduction to the world of Vector Databases
Vector Databases 101 - An introduction to the world of Vector DatabasesVector Databases 101 - An introduction to the world of Vector Databases
Vector Databases 101 - An introduction to the world of Vector Databases
 
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machine
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clash
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL Certs
 
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
 

EU Organic: Make the exclusive good into the inclusive better, start with "Greenhouse Cultivation"

  • 1. Image: foodlog & urgenda; peppers: PuraNatura
  • 2. Founded 2007 To increase the relevance of sustainable horticulture and its products by stimulating innovation Supervisory Board Maurice Wubben, Chairman, Philip van Antwerpen, Jim Grootscholte Executive Board Peter Jens, Chairman Technical Team Today Bram Klapwijk, Koppert Biological Systems Hans de Vette, Van der Knaap Group
  • 3. IFOAM Theoretical Principles Health CARE Ecology FAIRNESS Fairness HEALTH Care ECOLOGY
  • 4. PuraNatura Practical Ranking Health CARE Ecology FAIRNESS Fairness HEALTH Care ECOLOGY Care and fairness reflect personal, political choices on how we want to live together. Health and ecology are “just” common sense, good science and hard work.
  • 5.
  • 6. Protected Cropping In any way, shape or form, an intensification of agriculture. Crops are intensily fertilized, energized, watered, nourished, taken care of and recycled. (Example: 42kg/m2 tomato needs 862N, 237P & 1.505 K/ha, 4x avg open field crop) Organic Greenhouse: Protect the crop? Protect topsoil & limit inputs!
  • 7. Hydroponic Production: - the method of growing plants with their roots in a mineral nutrient solution only or in an inert medium, such as perlite, gravel or mineral wool to which a nutrient solution is added (Commission Regulation (EC) No 889/2008, Article 2 g) ✔
  • 9. The first 7-9 weeks EU organic certified transpants grow out-of-soil and 80% of plantvitality &-resilience is determined in this period.
  • 10. EU regulations The spirit of EU regulations is clear: Soil ecosystems matter and it understandably prohibits hydroponics because “organic” is about organic matter, hence its name. But soil does not mean “earth” and the organic grower must have the choice and be allowed to protect the sub-soils! Not just protect the crop…
  • 11.
  • 12. EU regulations The spirit of EU regulations is clear: That is why with Protected Cropping the organic grower must have the choice to protect the sub-soils and the environment. We believe that the cultivation of plants in an active growth medium with soil life above the sub-soil, not in it, can be and should be allowed. And in several Member States it IS allowed. The PuraNatura method is thus already in line with the spirit of EU legislation. And even follows the letter of the law, but, perhaps, not in The Netherlands But as the NL Ministry states: “It’s the hydroponic definition that counts, not the exact term”. We have hope for clarification soon.
  • 13. Suggestion no 1 EC communication: “While prohibiting hydroponics 889/2008 allows organic growers to: use active growth media with high organic content, In or out-of-soils in order to protect soils and manage resources.
  • 14. Wim Grootscholte -video- Mr. Wim Grootscholte, Grower
  • 15. Greenhouse cultivation regulated? Then…all –ideological- bets are off- One simply cannot have the pie and eat it too!
  • 16. High-touch Low-tech High-tech Low-touch So IF indeed the EC decides Greenhouse cultivation merits specific regulations, together we have to make it into the best available agricultural practice to date, high-tech, low-tech, high-touch and low-touch practitioners, all together. No current organic grower has to be left behind…
  • 17. Best way to lift… Properly regulated Greenhouse Cultivation will lift the entire organic market into higher relevance. (But accept it for what it is!!!)
  • 18. Do Organic Labels Drive Repeat Purchase Loyalty? … results show that growth during this period is primarily driven by market penetration.. …that organic foods suffer in terms of repeat purchase loyalty, mainly due to lack of availability. Polymeros Chrysochou, Boyan Vassilev, Aarhus University (more affordable products on the shelves)
  • 19. purpose PuraNatura method: 2 additional jobs per hectare x area growth = jobs More young entrepreneurs to start Organic Greenhouse, even in cities Attractive and doable at any and all European Member States Thanks to a ERDF co-finance grant we can develop our systems and demonstrate our societal added value.
  • 20.
  • 21. purpose Especially the ones not blessed by rich soils, or the ones that cannot afford to fiddle with the figures on area’s and nitrates and phosphates, or the ones that need to be extra careful with resources. Or the ones that want to grow within their urban communities and want grow on roofs of abandoned parking garages and supermarkets. They too should be part of the European Organic family. They will be the next generation of pioneers, the ones that will increase consumer interest, awareness and acceptation of organic produce. Ours is the inclusive and participative type of organic. We want as many growers throughout the European Union to enter the system.
  • 22. Suggestion no 2 • “EU Organic”: The organic based on similarities at product level and based on what we know now and can measure.
  • 23. Suggestion no 2 • “EU Organic”: The organic based on similarities at product level and based on what we know now and can measure; • “National or Private Organic” based on differences between growing methods, based on what one believes or wants;
  • 24. make the exclusive good into the inclusive better, then all ships will rise. Find here our observations on EGTOP Final Report

Editor's Notes

  1. Dear Mr. Tabajdi, Ambassador, Ministers, ladies and gentlemen, Thank you for the invitation. I will introduce our foundation, our techniques, and offer suggestions on the new and current legislation on organic Protected Cropping where we believe the organic growers must have the choice to protect not only the crops, but the sub-soil too!
  2. PuraNatura was founded in 2007 with one clear purpose: To stimulate innovation . We also believe that Protected Cropping should be the agricultural Primus Inter Pares.
  3. We adhere to the IFOAM principles of health, ecology, fairness and care but interpret these -not from an agricultural viewpoint- but from a Protected Cropping point of view. Therefore we rank the IFOAM principles differently than some in the organic sector.
  4. Health and ecology are “ just ” work, even ones ’ duty as a grower. Care and fairness reflect personal, political choices on how we want to live together. Health and ecology are “ just ” common sense, good science and hard work. Ours is a more inclusive organic, not an exclusive one.
  5. We want to make organic products accessible to all and everywhere. Commercial Protected Cropping is sometimes frowned upon by diehard “ organics ” because of its de facto intensification. And it is –in any way, shape or form, an intensification of agriculture.
  6. Look at the way crops are fertilized, energized, watered, nourished, taken care of and recycled. The 2008 legislation was a brave step by Europe. Within two decades regulation had matured from a set of well-deserved protective measures for a group of impressive pioneers into a public good; property of “ the people ” . Because of the mentioned intensification an organic grower MUST have the choice to protect not only the crop, but the sub-soil below -from even the most extensive type of Protected Cropping. We expected the legislation to reflect this extraordinary position of Protected Cropping. Well, it almost did. And it almost did not.
  7. Fitting legislation on Protected Cropping was postponed. But a reference was made to a specific horticultural practice: Hydroponics. Here I show the difference! Soil ecosystems matter and legislation understandably prohibits hydroponics because “ organic ” is about organic matter, hence its name.
  8. Healthy roots, healthy soil life, resilient plants
  9. Our plants, as most EU organic plants grow the first 40 days above the sub-soil. In pots. The plants are fully EU organic certified.
  10. soil does not mean “ earth ” and the organic grower must have the choice and be allowed to protect the sub-soils! Not just protect the crop…
  11. There is no place on earth where our active, organic growing media would be called “ hydroponic ” production. Except in The Netherlands. Because of a curious translation by the Dutch certifying authorities. This semantic issue is the reason why research & development into organic substrates is not as substantial as one would wish for and why we choose five years ago for USDA NOP certification. Our growers are now preferred suppliers at Whole Food Supermarkets for example. The North American consumer pays the transport costs for our type of organic, because it is the organic they want --- and it is the “ organic ” that those retailers expect “ organic ” to be.
  12. We believe that the cultivation of plants in an active growth medium with soil life above the sub-soil, not in it, can be and should be allowed. And in several Member States it IS allowed. The PuraNatura method is thus already in line with the spirit of EU legislation. And even follows the letter of the law, but, alas, not in The Netherlands.
  13. For the current legislation we respectively suggest that the European Commission states clearly that it allows active growth media in and above the sub-soil, and maintains the prohibition of hydroponics. This will give growers the option to protect not only the crops, but the environment too! Such clarity will have an immediate beneficial effect on investment, research & development and stimulate further innovation and job creation.
  14. Let ’ s now turn to new legislation on Protected Cropping. But first I ’ d like to introduce one of our growers, Wim Grootscholte, a pioneer, who will tell us a bit about how our methods already stimulated innovation in America and in Europe. This is a grower that went from Hydroponics to organic and knows the difference!
  15. Once the EU specifically would allow Protected Cropping, all bets are off. And all “ ideological ” bets are off too. Once you regulate an intensely nourished, fertilized and protected crop, you simply have to allow the organic grower to protect the sub-soils below. One simply can ’ t have the pie and eat it too.
  16. So IF indeed the EC decides Protected Cropping merits specific regulations, together we have to make it into the best available agricultural practice to date, high-tech, low-tech, high-touch and low-touch practitioners, all together. Ideals, yes, ideology, no.
  17. We would like to assist “ Brussels ” and hope we ’ ll be acknowledged as a stakeholder. We also like to work with the European organic sector to ensure that all ships will rise and no current organic grower is left behind. New legislation should be used as the best way to lift the entire organic sector. More and affordable organic fresh products in the supermarkets and specialty stores will draw the public to other organic foodstuff too.
  18. Research demonstrates that only an increased market penetration and predictable availability creates a healthy market. Many new customers, and lot ’ s of them
  19. Protected Cropping, can create jobs, but it is up to the politicians to choose what type of work, and how many jobs. You may have noticed the EFRD logo on our slides. We are proud recipients of a co-finance grant. With this grant we are expected to demonstrate not only the environmental advantages of our growing technique but also demonstrate how we create jobs and new economic activities such as urban horticulture.
  20. So far we have created two additional jobs per hectare compared with traditional high-yield, low-touch cultivation. High-tech, high-touch is our message. Good news for regions where job creation is important. And we are talking thousands of jobs !
  21. Ours is an inclusive and participative type of organic. We want many growers to enter the system. Especially the ones not blessed by rich soils, or the ones that cannot afford to fiddle with the figures on area ’ s and leaching of nitrates. Or the ones that want to grow within their urban communities and want grow on roofs of abandoned parking garages and supermarkets. They too should be part of the European Organic family. They will be the next generation of pioneers, the ones that will increase consumer interest, awareness and acceptation of organic produce. What do we like novel legislation to look like?
  22. We want “ EU Organic ” to be the organic based on similarities at product level , nutritious, available and safe, inclusive and based on what we know and can measure.