The presentation from the Macedonian e-commerce conference in 2019 covers 5 things that every e-commerce webshop should do better for better organic ranking in google.

1. THE 5 THINGS FOR
YOUR SEO

2. seos.si
Peter Mesarec

3. I‘ve been around

5. I‘ve been around

6. I‘m a freelancer

7. It is not as fun as I
imagined

8. I get sad

9. THE 5 THINGS THAT
MAKE PETER A SAD GUY

10. 1. CATEGORY PAGES

18. How do we buy
bicycles

24. 2. PAGESPEED

34. The only tool where Google tells you
what to do.

35. And you choose to ignore it.

36. Because some of the data is not 100 %
relevant.

37. Pagespeed is important for
 User experience
 Advertising
 SEO

38. What else is there?

39. Source: https://www.linkedin.com/in/seomanagerlondon/detail/recent-activity/

40. 3. LINKS

45. https://www.smartinsights.com/search-engine-optimisation-seo/average-industry-domain-authority-benchmark-business/

46. Average DA of e-commerce websites?

48. Less than half!

49. Backlinks are in the top 5 ranking
factors since…

50. Backlinks are in the top 5 ranking
factors since…
ALWAYS!

51. Spend at least 30 % of your SEO
budget on backlinks.

52. Backlinks that are not PBNs

53. Get your agency to show you the
backlinks they have acquired for you!

54. 4. CONTENT

59. Generate a page for every keyword
you want to rank for.

60. WAIT FOR IT!

61. Generate a page for every keyword
you want to rank for.
And then generate 3 new articles for
that keywords.

63. 5. ARE WE DONE?

64. We are never done!

65. THANKS
peter@seos.si