my presentation about Foursquare - MMMMXII, Hotel Tatra, Bratislava, Oct 4, 2012

1. Ako preniesť svet na malú obrazovku
Peter Netri
twitter.com/Netro1
netro@4sq.sk

2. Music Industry

3. Digital Agency

4. Geo-location obsession
Foursquare Ambassador & Superuser Level 2
netro@4sq.sk
twitter.com/FoursquareSK
facebook.com/FoursquareSK

5. Foursquare Ambassador & Superuser Level 2

6. netro@4sq.sk
twitter.com/FoursquareSK
facebook.com/FoursquareSK

7. What is
?

8. Get started

9. Check-in

10. Check-in with QR or NFC

11. Check tips & photos

12. Discover with lists

13. Get personalized recommendations

14. Promoted Updates

15. Social Game
mayorships

16. Social Game
badges

17. Social Game
points

18. Specials

19. Specials: New Customers
Swarm Special
"If 30 people check in at once, get $1 beer"
Friends Special
"Check in with 3 friends and get free dessert"
Flash Special
"First 10 people that check in after 8pm get 25% off their order"
Newbie Special
"Get free cupcake on your first check-in"
Check-in Special
"Get a free appetizer when you check-in"

20. Specials: Existing Customers
Loyalty Special
"Get a free cookie every 3rd check-in"
Mayor Special
"Mayor gets 20% off their entire bill"

21. Specials

22. Specials

23. Specials

24. Social Fridge

25. Social Fridge

26. Social Fridge

27. Social Fridge

28. Social Fridge

29. Legal Sea Foods

30. Legal Sea Foods

31. Legal Sea Foods

32. 25
million users
worldwide

33. 5
million check-ins
per day

34. 2.5
billion check-ins
total

35. 1
million businesses
access stats or run specials

36. Apr 2012 Sep 2012
Registered 2,753 5,887
Active (Sep 17-23) N/A 754
+114%
source: Václav Lohr

37. Apr 2012 Sep 2012
SK Registered 2,753 5,887
Active (Sep 17-23) N/A 754
CZ Registered 19,390 29,494
Active (Sep 17-23) 7,380 9,933
source: Václav Lohr

38. Top venues (by # of check-ins)
1 Eurovea 15,204
2 Aupark 14,694
3 Hl. stanica 12,022
4 Polus 7,539
5 ESET 6,881
6 Avion 6,426
7 Letisko 5,465

39. Top venues (by # of unique visitors)
1 Eurovea 2,705
2 Letisko 2,558
3 Hl. stanica 2,528
4 Aupark 2,461
5 Avion 1,687
6 Polus 1,559
7 AS Mlynské nivy 1,410

40. Thank you!
Peter Netri
twitter.com/Netro1
netro@4sq.sk

41. Resources
Foursquare.com
MattersOfGrey.com
AboutFoursquare.com
Václav Lohr / @vaclavlohr
Pali Kostanjevec / @wolfbiker
Dennis Crowley / flickr.com
GigaOM Mobilize
4sqstat.com
Venturebeat.com