1. Taking open source forward
Can’t open source become more user-friendly…?
Ari Jaaksi, Vice President, Maemo Devices, Nokia
1 © 2009 Nokia

2. Yes, it can!
2 © 2009 Nokia

3. In order to simplify, we had to…
Remove dirt from the desktop
Create a dashboard for multitasking
Make everything finger-friendly
3 © 2009 Nokia

4. Inspired by people
Consumer & customer insights allow us to…
• Build a deep understanding what consumer value in our products
• Improve and redefine the user experiences of our mobile devices
• Develop the opportunity into a concrete offer and verify with
consumers that it makes sense
A l e x a n d r a Carlo Longino, Horia Stanescu, Darla Mack, Niko Nyman, Ewan Spence Tom Raftery, Lead
Deschamps- writer and analyst Independent Arts Online Journalist, Adobe Flash/Flex Entrepreneur, Analyst, energy
Sonsino, CEO and who has spent a n d C r a f t s M o b i l e I n d u s tr y D e v e l o p e r , Author, and Writer and sustainability
Co-founder of several years Professional M a v e n Business Owner, (www.ewanspence practice with
T i n k e r . i t ! covering the Published Author . c o m ) analyst firm
m o b i l e industr y on Social Me dia RedMonk; blogger,
podcaster, speaker.
4 © 2008 Nokia

5. Open source drives our way of
building software
• Work in the communities not
parallel to them
• Be transparent from Day 1 of
platform development
• Contribute to existing
projects, don’t reinvent
• Sponsor key contributors and
strategic projects
5 © 2008 Nokia

6. We want to focus on user experience and
integrate services, from the Internet and
operators.
But we are busy putting open source
components together
6 © 2008 Nokia

7. To master open source, we had to
understand …
• Different technologies: Linux, GNOME, Qt, Mozilla…
• How to work upstream with the community
• Balance openness and differentiation, IPRs and licenses
What we have not streamlined yet is
the making of the entire product
7 © 2008 Nokia

8. Maemo, Moblin,
LIMO, even Android
use a lot of the same
open source
components,…
… but we integrate
Open source and release
projects separately.
8 © 2008 Nokia

9. We want to concentrate on user experience
and work together on things that are generic.
This is how we can create value
for our customers.
9 © 2009 Nokia