SAP Screen Personas is a fast and easy way to obtain the Fiori user experience - or to simplify SAP GUI transactions and Web Dynpro applications. SAP Screen Personas delivers productivity by personalizing classic SAP ERP screens. With more intuitive SAP screens, organizations can enhance employee productivity, increase user satisfaction, minimize training time, and spend less money on screen modifications.

1. SAP Screen Personas
June 2016
Productivity Through Personalization

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Agenda
• Solution overview
• UX Strategy
• Customer examples
• Demo
• Business value
• Next steps

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SAP Screen Personas is a fast and easy way to personalize screens
to improve user productivity

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Simplicity drives productivity
Demo
Using SAP Screen Personas

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How Does it Work?
Deploys as a layer on top of an
underlying SAP screen
• The existing functionality and
authentication model are retained
• Changes are applied as a delta to the
existing screen
• It is possible to remove, change or add
controls or scripts
Easy to create and simple to deploy
• WYSIWYG HTML5 editor to create
flavors with drag-and-drop
• JavaScript executable across SAPGUI
for Windows, HTML and Java
• Full integration with SAP roles and
authorizations

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Streamline the Transaction
Screen Personas
After 40+ years, SAP transactions are
incredibly robust, feature-rich and
encompass the requirements of many
industries.
The foundation of Screen Personas is
removal – the hiding of fields, industry
functionality, buttons and screens.
In the end, the Screen Persona has just
the information needed for the user to
perform a specific task

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Personalization built into SAP GUI for HTML (Web GUI)
SAP Screen Personas 3.0 architectureSAP Screen Personas 3.0 architecture

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Developing SAP Screen Personas 3.0 is a team effort
1
2
3
4
5
1 Basis
Kernel2
3 Screen Personas
4 Web GUI
SAP GUI5
Also
Java GUI
Web Dynpro ABAP
S/4HANA
Fiori UX
RDS
SAP Screen Personas 3.0 architecture

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Agenda
• Solution overview
• UX Strategy
• Customer examples
• Demo
• Business value
• Next steps

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Run Simple with SAP Screen Personas 3.0
S i m p l i f y
Decision Making
Business Processes
SAP Usage
Read more on SCN
http://scn.sap.com/community/gui/blog/2014/09/30/run-simple-with-sap-screen-personas
Read more on SCN
http://scn.sap.com/community/gui/blog/2014/09/30/run-simple-with-sap-screen-personas

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SAP Screen Personas is a key part of the SAP UX strategy
SAP Fiori = The new user experience for SAP software
UX Design Services help you implement SAP Fiori & SAP Screen Personas
Tools
for customers to implement new UX
SAP Screen Personas
Modernize SAP GUI, apply Fiori or customer-
branded design
SAP Web IDE
Build and extend Fiori apps
Fiori Launchpad, Fiori Client, SAP Portal
Consume Fiori apps
Splash, BUILD
Create new user-centric apps
Products
with SAP Fiori UX Out of the Box
Today: S/4HANA, 600+ SAP Fiori apps
Future: All SAP products (cloud, on-premise)

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Where SAP Screen Personas fits into UX vision
Any database HANA
On-premiseCloud
S/4 HANA
Business
Suite Business Suite
on SAP HANA
LOB
Solutions
Fiori UX
SAP
Screen
Personas
S/4HANA
on-premise

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• Fiori apps
• SAP Screen
Personas flavors
• SAP GUI for HTML
transactions
• Web Dynpro
Applications
• Custom applications
• Cloud-based
applications
• Third-party
applications
• Web-based content
Fiori launchpad provides single entry point for all SAP applications

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SAP Screen Personas is a key part of the S/4HANA Fiori UX
http://news.sap.com/what-is-sap-s4hana-13-questions-answered/ (see question 10)
http://scn.sap.com/community/gui/blog/2015/08/19/sap-screen-personas-and-sap-s4hana
http://news.sap.com/what-is-sap-s4hana-13-questions-answered/ (see question 10)
http://scn.sap.com/community/gui/blog/2015/08/19/sap-screen-personas-and-sap-s4hana
Access SAP S/4HANA functionality through Fiori launchpad
• Option to access SAP S/4HANA on-premise edition through
the traditional user interfaces: Dynpro and Web Dynpro
• Use SAP Screen Personas 3.0 to:
• Apply Fiori design to custom transactions
• Simplify complex GUI screens
• Launch flavors from your Fiori Launchpad and support
intent-based navigation
• Simplify transaction screens for which no Smart Business
Cockpit, Factsheet, or Fiori app exists

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Apply Fiori design to custom transactions
Fiori style guide available for SAP Screen Personas
http://wiki.scn.sap.com/wiki/display/Img/SAP+Screen+Personas+3.0+Style+Guide
Fiori style guide available for SAP Screen Personas
http://wiki.scn.sap.com/wiki/display/Img/SAP+Screen+Personas+3.0+Style+Guide

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Simplify complex transactions
Transaction CO02 (Change production order)

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SAP Screen Personas and Fiori apps have the same goals
• SAP designed Fiori apps around the way
people work
• SAP Screen Personas lets you personalize
screens around your users’ jobs
Intuitive screens make people more productive
SAP Screen Personas and Fiori are complementary
http://scn.sap.com/community/gui/blog/2016/02/02/comparing-sap-fiori-and-sap-screen-personas-2016
SAP Screen Personas and Fiori are complementary
http://scn.sap.com/community/gui/blog/2016/02/02/comparing-sap-fiori-and-sap-screen-personas-2016

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SAP Screen Personas and Fiori use different approaches
Fiori
Build anything with UI5 controls and Web IDE
• Developers can create applications that
connect to your SAP data sources
SAP Screen Personas
Start with existing business logic
• Business analysts can remove extraneous
fields, merge screens, and automate actions to
simplify transaction flows

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Simple guidance for improving desktop user experience
Fiori app
available
now?
Modify
existing
Fiori app?
Yes Yes
No No
SAP Fiori
SAP UI5 custom
development
SAP Screen
Personas
No
Start:
Design Thinking
Enhance using
SAP Web IDE
Based on
SAP GUI or
Web Dynpro
ABAP?
Yes

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Agenda
• Solution overview
• UX Strategy
• Customer examples
• Demo
• Business value
• Next steps

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Cargill guides users through contract process
Business objectives
• Drive business value
with better user
experience
• Training
• User productivity
• Data quality
Fix business processes
first, then address UX

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Cargill simplifies contract management
Project results
• Total screens: 5  3
• Tabs:
• Header View: 5  3
• Item Overview: 10  2
• Item View: 24  3
Reduced mouse clicks
by more than 50%

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Maxim streamlines routing
Business challenges
• Screens not intuitive,
resulting in negative
user experience
• Simple transactions
have too many steps,
requiring extensive
training
• Inconsistent master data
routing causes
governance issues

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Maxim simplifies screens to empower users
Project objectives
• Create role-based
dashboard for SAP
users
• Simplify SAP GUI
screens by removing
unnecessary tabs,
buttons, and fields
• Standardize master data
governance
• Automate repetitive
steps
Create routing (CA01) header screen

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Maxim reduces transaction time and error rate
Project results
• Tabs: 8  5
• Steps: 58  37
• 112 fields hidden
• 9 fields renamed to
Maxim business
terminology
• All changes performed
by business analyst (no
development resources)
Create routing (CA01) operation details

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Bemis improves inbound receiving productivity
SAP Screen Personas
automation
• Starts several
transactions from home
screen
• Eliminates rekeying
information
• Simplifies end-to-end
receiving process
• Improves productivity

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Bemis simplifies complex screens
ME23N
display purchase orders
VL31N
create inbound delivery
VL32N
modify packing materials

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Simpler UX = measurable cost savings
Before: 8.5 minutes per shipment (200 steps in 22 tabs)
After: 2.5 minutes per shipment (61 steps in 6 tabs)
1000 hours per month savings
Calculation
6 minute (0.1 hour) savings
per inbound delivery
1000 inbound deliveries per
plant per month
10 plants live on SAP Screen
Personas
0.1*1000*10 = 1000

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Aerospace company goes live in one month with Personas
Application
• Simple IT help desk
without custom
programming
• Delighted 1000 users
with simple, intuitive
screens
1 week
Mapping
business
processes
3 days
Building
Screens
2.5 weeks
Testing,
Documentation,
User Training

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Agenda
• Solution overview
• UX Strategy
• Customer examples
• Demo
• Business value
• Next steps

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Built into SAP GUI for HTML
 Full HTML5 editing with no Silverlight
dependency
 Render in SAP GUI or Web GUI
JavaScript-based scripting engine
 Simple recording and playback of
keystrokes with full scripting power
Easier SAP Fiori integration
 Embed flavors into SAP Fiori launchpad
 Build Fiori designs
Simplify S/4HANA screens
 Apply Fiori design to custom transactions
 Simplify complex GUI screens
Edit Web Dynpro ABAP screens http://scn.sap.com/community/gui/blog/2016/05/14/sap-screen-personas-30-sp3-now-available-new-
templates-to-accelerate-flavor-development
Transaction CO02 (Change production order)
SAP Screen Personas 3.0

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SAP Screen Personas for Web Dynpro ABAP
Simplify Web Dynpro ABAP (WDA) and
Floor Plan Manager (FPM) applications
Prerequisites
 SAP_UI 750 (requires SAP_BASIS 740 SP08 or higher)
 SAP Screen Personas 3.0 SP02
Limitations
 Different set of elements to insert
 No cross application scripting
 Some FPM UI building blocks are currently not
supported, e.g. List ATS

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Seeing is believing
Demo
Simplifying screens

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Agenda
• Solution overview
• UX Strategy
• Customer examples
• Demo
• Business value
• Next steps

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Help your employees do their jobs better
Factors to consider
• Number of users
• % time spent on data entry
• Per user annual salary
Improve user
productivity
50-200%
User
productivity

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Simplify how people interact with SAP
Factors to consider
• Number of enterprise applications
• How many can you retire?
• Annual maintenance cost
Improve adoption
of business processes
20-70%
Number of
Systems

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Make your people feel smarter
Factors to consider
• Number of users
• % trained annually
• Training cost per user
Decrease training costs
40-60%
Training
Cost

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Reduce rework to make everyone happier
Factors to consider
• Number of data entry errors annually
• Average cost to correct each error
Increase Data Quality
10-30%
Data
Quality

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Agenda
• Solution overview
• UX Strategy
• Customer examples
• Demo
• Business value
• Next steps

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SAP Screen Personas is part of a broader UX improvement process
* Validate with your users!
Simplify Processes*
Analyze Data Requirements*
Build Screens*
Identify Processes*
Automate Where Appropriate*

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The right team ensures a successful project
Business Process
Expert
SAP Screen
Personas Expert
Design Expert /
User Researcher
• Understand data
• Simplify flows
• Build screens
• Write scripts
• Observe users
• Create designs

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Works on
SAP GUI transactions
Web Dynpro applications (SAP_UI 750)
Requires
SAP Business Suite (ECC 6) with Unicode or SAP S/4HANA
SAP Screen Personas 3.0 SP3; Kernel 7.42 PL 400 or higher
SAP Screen Personas 3.0 SP2; Kernel 7.22 PL 100 or higher
SAP Screen Personas 2.0 SP3; Kernel 7.21 PL 415 or higher
Not Now
CRM, iPad, iPhone, Android
SAP Screen Personas: productivity through personalization

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More information about SAP Screen Personas
Product Page www.sapscreenpersonas.com
Getting Started resource page scn.sap.com/docs/DOC-54574
OpenSAP course https://open.sap.com/courses/sps1
Productivity Power Play (video series) http://videos.personas.help
SAP Press e-book
https://www.sap-press.com/using-sap-
screen-personas_3975/
Download (part of NetWeaver license) https://service.sap.com

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Getting started? Take the openSAP course
SAP Screen Personas 3.0 openSAP course
https://open.sap.com/courses/sps1
• Class available as archive
• Content fully available
• No new forum discussions
• Class available at no cost
• We recorded the class with SAP Screen Personas
SP00. Some differences with SAP Screen
Personas SP03 exist

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Productivity Power Play video series focuses on best practices
Tips for improving productivity with SAP
Screen Personas. Topics include:
• Release strategy
• Project planning
• Theming
• Editor tips
• Scripting
• Building Fiori screens
http://videos.personas.help

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SAP Press e-book on SAP Screen Personas
Many new plant maintenance
scenarios
Purchase from SAP Press:
https://www.sap-
press.com/using-sap-screen-
personas_3975/

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Thank you
Contact information:
www.sapscreenpersonas.com