Cisco and Social Media: Living La Vida Loca (Case Studies)
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6 quick social media case studies as presented at BtoB Networking Breakfast, 11/28/12
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Cisco and Social Media: Living La Vida Loca (Case Studies)
- 1. Cisco and Social Media Living La Vida Loca Petra Neiger, Cisco, Digital and Social Media Marketing, @petra1400 November 28, 2012 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
- 2. Source: Forrester Tech Marketing Navigator, Q1 2012 *Source: January 4, 2012, “Global Social Media Adoption In 2011” Forrester report © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
- 3. Cisco Social Media Listening Center Cisco Product SocialMiner Global Cisco Family Group 2 Visualization Tweets Twitter Cisco Product Word Cloud Influencers Family Group 2 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
- 4. Overview • Ambush 1 Marketing • Crisis 2 Management • Sentiment 3 Monitoring © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
- 5. Social Media Components Cisco-Owned Social Properties Cisco.com Social Hub Mobile © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
- 6. Engaging content in social- friendly format triggers conversations • 20 blog pickups • 7.5M social reach • Highly commented and shared • Increase in amount of time spent on blog • Most commented and most popular blog on Cisco • ….All this after 1 week! #IoE #InternetofEverything © 2012 Cisco and/or its affiliates. All rights reserved. blogs.cisco.com/tag/IoE Cisco Confidential 6
- 7. Employee driven Total tweets (wk 1): 1,010 Employee driven Social reach (wk 1): 7.5MM © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
- 8. SME 1: “The Discoverer” SME 2: “The Closer” Social Media Team Collaboration • SME 1 discovers negative comment in influential LinkedIn group • Alerts appropriate people triggering escalation process • SME 2 connects with commenter within a few hours People “put a surprising amount of trust and credibility in employees of companies”. “41% of people believe conversations with company employees to be the most credible specialist sources of information.” Source: Michael Brito, Edelman Digital, Smart Business, Social Business © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
- 9. @petra1400 Cisco Social Hub: Cisco Digital and Social Blog: http://socialmedia.cisco.com http://blogs.cisco.com/category/socialmedia © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
- 10. Thank you.
Editor's Notes
- http://blogs.forrester.com/kim_celestre/12-04-23-your_business_tech_buyers_are_more_social_than_ever