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Social Media at Cisco From the Wild West to Organized Social Business ,[object Object],Petra Neiger,[object Object],Social Media Marketing, Cisco,[object Object],@petra1400,[object Object],March 17, 2011,[object Object]
Evolution of Social Business
In A World of Plenty,,[object Object],You Need to Stand Out,[object Object]
Ok, maybe not that long….,[object Object]
The Wild West of Social Media,[object Object]
Building Cisco’s Social Village,[object Object],Field Marketing / Business Teams,[object Object],Program Management,[object Object],Program Management,[object Object],Program Management,[object Object],AR / PR Social Media Teams,[object Object],Centralized CMO Team,[object Object],Community Managers,[object Object],Centralized Corporate Communications Team,[object Object],[object Object]
Process
Policy
Best Practices
Training
Consultation
Agency ServicesParticipation,[object Object]
Our Approach to Social Media,[object Object],PROGRAMS,[object Object],Public Engagement,[object Object],Marketing,[object Object],Customer Service,[object Object],Communications,[object Object],Events,[object Object],Campaigns,[object Object],Advocacy,[object Object],Listening Focus,[object Object],SOCIAL BRAND,[object Object],(External),[object Object],SOCIAL BUSINESS,[object Object],(Internal),[object Object],Training,[object Object],Tools & Process,[object Object],Organization Models,[object Object],Staff Resources / Allocation,[object Object],Policies & Guidelines,[object Object],Knowledge Sharing,[object Object],Culture & Enablement,[object Object],INFRASTRUCTIURE,[object Object],INFRASTRUCTURE,[object Object],Slide Credits: David Armano,[object Object]
Our Social Brand Journey: Before….,[object Object]
After…Cisco Branded Social Presence,[object Object],Facebook / Twitter,[object Object],Social@Cisco,[object Object],Blogs,[object Object],Communities,[object Object],YouTube,[object Object]
Prepare Internally: Set Up to Scale Through…,[object Object],Online resources,[object Object],Priorities,[object Object],Shared learning model,[object Object]
Training at All Levels,[object Object],CERTIFICATION PROGRAM,[object Object],PRACTIONER ROUNDTABLES,[object Object],VIRTUAL VENDOR FAIRS,[object Object],Social Media Education,[object Object],FUNCTIONAL DEEP DIVES,[object Object],EVENTS & CONFERENCES,[object Object]
Cisco’s Social Media Handbook ,[object Object],http://bit.ly/CiscoSMHB,[object Object]
Now, You’re Ready to Get Started,[object Object],Social media should be integrated and come full circle,[object Object],[object Object]
Who  else needs  to know what you’ve learned?
How will you plan for on-going participation?
How will you manage the work?Plan,[object Object],Listen,[object Object],[object Object]
What are you going to do with this data?
How will you address each pillar of engagement?  Measure,[object Object],Engage,[object Object],See my blog post on 4Ps: petra1400.blogspot.com,[object Object]
Business Impact Through Active Listening,[object Object],2) Small Business Uncovers Product Issue and Restores Faith of Partner,[object Object],1) WW Technical Services Discovers Two P1 Issues and BU Resolves,[object Object],[object Object]
One customer reports total of 17 bugs with Cisco Nexus products through various TAC cases.

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Evolution of Social Business