The document outlines a 5-step process for creating a powerful briefing document: 1) Map the current situation, 2) Define objectives using the S.M.A.R.T. criteria, 3) List communication touchpoints, 4) Set key performance indicators (KPIs) and parameters, 5) Explain the briefing to the agency. References are provided for each step related to experience mapping, user touchpoints, example KPIs, and how to brief an agency.

1. A Powerful Brief

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20. 1. MAPPING CURRENT SITUATION

23. 2. DEFINING THE OBJECTIVES

24. S.M.A.R.T

29. 3. LISTING COMMUNICATION TOUCHPOINTS

32. Adaptive Path. 2011. Rail Europe Experience Map. Read here

33. Blog Mozilla. 2013. Mozilla’s Products and Services User Touchpoints and Communication Channels. See here

34. 4. SET THE KPI : WHAT ARE THE PARAMETERS?

36. Example of KPI parameters. 2014. smartinsight.com read here

37. 5. EXPLAINING TO YOUR AGENCY

38. Delineo Blog. 2014. Howto BriefAn AgencyBy The ClientServicesTeamread here

42. Thank You