8. Do you see the future?
• Connection with Social Media to be more
close to your customers
• New Marketing channels and style of
Advertising
• Deliver more to your customers
• Increase your sales with new channel
…however you can do even more with connection to…
10. What is Artificial Intelligence?
• Yes, it’s a fantastic movie by Steven Spielberg
but…
• … It’s the intelligence of machines and …
• … It’s a smart process which is learning and
improving by itself from data that collected
and collects
11. AI in videos
• http://www.youtube.com/watch?v=AY4ajbu_G3k
• http://www.youtube.com/watch?v=eq-AHmD8xz0
12. How to connect it with AR?
• Imagine AR application…
• …automatically personalised for NEW customers with
data collected from previous customers from similar
location, with similar age…
• …increasing sales by targeting valuable customers
and using visual marketing thanks to Augmented
Reality…
• …building models and predicting new opportunities…
… welcome in the World of AR-AI …
14. Customer View
Dear Mr John Doe, we would like to offer you these nice brown shoes for your Friday meeting.
We also would like to give you special discount for watches. Would you like to see it and try it?
15. Customer View
Dear Mr John Doe, we would like to offer you these nice brown shoes for your Friday meeting.
We also would like to give you special discount for watches. Would you like to see it and try
them?
USUAL MESSAGE? NO.
16. What is the Message saying?
Dear Mr John Doe, we would like to offer you these nice brown shoes for your Friday meeting.
We also would like to give you special discount for watches. Would you like to see it and try
them?
17. What is the Message saying?
Dear Mr John Doe, we would like to offer you these nice brown shoes for your Friday meeting.
We also would like to give you special discount for watches. Would you like to see it and try
them?
Brown shoes – Mr John Doe bought beige trousers and brown belt last time. Also our statistics
show that men in this age, from this country and city are more willing to buy light colours
18. What is the Message saying?
Dear Mr John Doe, we would like to offer you these nice brown shoes for your Friday meeting.
We also would like to give you special discount for watches. Would you like to see it and try
them?
Brown shoes – Mr John Doe bought beige trousers and brown belt last time. Also our statistics
show that men in this age, from this country and city are more willing to buy light colours
Friday meeting- AR-AI is connected to Mr John Doe calendar. This meeting is highlighted and
looks like very important for him therefore he wants to look nice and probability to spend more
money is higher.
19. What is the Message saying?
Dear Mr John Doe, we would like to offer you these nice brown shoes for your Friday meeting.
We also would like to give you special discount for watches. Would you like to see it and try
them?
Brown shoes – Mr John Doe bought beige trousers and brown belt last time. Also our statistics
show that men in this age, from this country and city are more willing to buy light colours
Friday meeting- AR-AI is connected to Mr John Doe calendar. This meeting is highlighted and
looks like very important for him therefore he wants to look nice and probability to spend more
money is higher.
Special discount – Mr John Doe received salary couple of days ago, statistics show that last buys
by Mr John Doe were always with discount and Friday meeting is very important for him.
Probability to buy something else is very high.
20. What is the Message saying?
Dear Mr John Doe, we would like to offer you these nice brown shoes for your Friday meeting.
We also would like to give you special discount for watches. Would you like to see it and try
them?
Brown shoes – Mr John Doe bought beige trousers and brown belt last time. Also our statistics
show that men in this age, from this country and city are more willing to buy light colours
Friday meeting- AR-AI is connected to Mr John Doe calendar. This meeting is highlighted and
looks like very important for him therefore he wants to look nice and probability to spend more
money is higher.
Special discount – Mr John Doe received salary couple of days ago, statistics show that last buys
by Mr John Doe were always with discount and Friday meeting is very important for him.
Probability to buy something else is very high.
Watches – Mr John Doe never bought watches on our shop. He wants to look good and feel well
for Friday meeting. It’s a business meeting. Nice watches will help him feel very well.
21. What is the Message saying?
Dear Mr John Doe, we would like to offer you these nice brown shoes for your Friday meeting.
We also would like to give you special discount for watches. Would you like to see it and TRY them?
Brown shoes – Mr John Doe bought beige trousers and brown belt last time. Also our statistics
show that men in this age, from this country and city are more willing to buy light colours
Friday meeting- AR-AI is connected to Mr John Doe calendar. This meeting is highlighted and
looks like very important for him therefore he wants to look nice and probability to spend more
money is higher.
Special discount – Mr John Doe received salary couple of days ago, statistics show that last buys
by Mr John Doe were always with discount and Friday meeting is very important for him.
Probability to buy something else is very high.
Watches – Mr John Doe never bought watches on our shop. He wants to look good and feel well
for Friday meeting. It’s a business meeting. Nice watches will help him feel very well.
DID YOU NOTICE “TRY” THEM?
23. Here is what “TRY” them means!
It’s awesome, isn’t it? But Mr John
Doe can try more!
24.
25. I know, this nice lady is not looking
like Mr John Doe…
26. What does AR-AI model see?
• Mr John Doe connected to our shop in Country, City,
Street at Tuesday 15 o’clock
• Mr John Doe was interested in recommended shoes
• Mr John Doe bought the shoes – recommendation
was correct
• Mr John Doe was interested in offered watches
• Mr John Doe tried watches and bought them two
days after – prediction and offer was successful
• Mr John Doe’s average spent amount increased 15%
27. AR-AI schema
3rd party app GPS
Descriptive Analytics
Data Warehouse APP Database
Predictive Analytics
AR-AI APP
Augmented
Reality
Web and Mobile Prescriptive Analytics Server
Analytics
