1 british airways, stakeholder analysis, petya laleva
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The document discusses stakeholder theory and its application to British Airways. It identifies BA's key stakeholder groups as customers, employees, competitors, suppliers, media, financial institutions, shareholders, local communities, and government/regulators. It then analyzes BA's relationships with each group and how they influence the company. It also describes a successful 2008 campaign called "Terminal 5 is Working" that BA launched to improve perceptions after issues arising from the opening of a new terminal.
![Why is knowing your stakeholders important? ,[object Object],BA has a great number of different stakeholder groups, only 10 of them are considered the most dominant.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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1 british airways, stakeholder analysis, petya laleva
- 1. Stakeholder theory and its impact on British Airways.
- 3. BA Stakeholders Government/Regulations Local Communities Shareholders Environmental Issues Employees Competitors Financial Institutions Suppliers Media Customers
- 16. Terminal 5 is working – a successful British Airways Campaign