Admax Thailand share Thailand Digital Media Market Overview which include Thailand Internet User Growth, Time Spend, Ads Spend and Online Ads Trends.

1. Digital Publishers Workshop
November 2009
Pullman Hotel, Bangkok

2. How many Thai Internet Users are
their in 2009?
Source: Nectec

3. Internet is Crucial to Reach Specific Target Audiences
Time Spent on Various Mediums
Age 15-24
Radio -
9.9 Hrs Internet usage almost
Internet -
19%
Magazines - 16.7 Hrs matches TV for audiences
3.8 Hrs 32% 15-24 years old
7%
Newspapers -
3.9 Hrs TV - 17.4 Hrs Markets: Australia, China, Hong Kong, India, Japan,
7% 35% Malaysia, Singapore, South Korea, Taiwan, Thailand
Universe (Sample): Total population aged 15-24
(Australia 18-24) – 3,8807,053 (2,610)
Source: Synovate AsiaBUS Survey June/July 2007
Source: Synovate

4. Internet is Crucial to Reach Specific Target Audiences
Time Spent on Various Mediums
Age 25-34
Radio -
10.5 Hrs
Internet -
Magazines - 20% Internet usage surpasses
18.5 Hrs
3.0 Hrs TV for audiences 25-34
34%
6% years old
Newspapers -
4.2 Hrs
8%
TV - 16.9 Hrs Markets: Australia, China, Hong Kong, India, Japan,
Malaysia, Singapore, South Korea, Taiwan, Thailand
32% Universe (Sample): Total population aged 25-34 – 42,332,569
(3,059)
Source: Synovate AsiaBUS Survey June/July 2007
Source: Synovate

5. Yet, digital spending is very small relative to TV in Thailand….

6. What is the market size of online Ad
Spending in Thailand?
TH Online Ad Spend Est. (in 000'USD)
45000
40000
35000
30000
Nielsen (USD)
25000 Zenith (Display Only)
Yahoo!
20000
DMS Est. (USD)
15000 Group M Est. (USD)
10000
5000
0
2007 2008 2009 2010
Source: Neilsen, Zenith Optimedia, Yahoo, ADMA, DMS Internal

7. Who are the top 10 digital
advertisers in Thailand?
• Top Advertisers in TH: • Top Digital Advertisers:
• Unilever • AIS • Nokia • Pepsi
• P&G • PTT • Sony • KFC
• L’Oreal • KAO Commercial • Toyota • Nike
• Coca Cola • Ministry of Finance • Samsung • Coca Cola
• Beiersdorf • Prime Minister Office • Honda • Canon
Source: Neilsen, ADMA

8. TV represents 53% of Advertising
Spending…
Advertising Spending in TH by Medium
120,000
100,000
80,000 Internet (DMS)
Outdoor
Radio
60,000
Magazine
Newspaper
40,000 TV
20,000
-
2007 2008 2009 2010
Source: Zenith Optimedia, DMS Internal

9. Please contact us for more information:
Thailand Malaysia
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Unit 1, 5th Floor Jln Sentral 5, KL Sentral,
Silom Road, Silom, Bangrak, 50740 Kuala Lumpur
Bangkok, Thailand 10500
T: +6 03 2092 9370
Tel: +66-6360-7206 F: +6 03 2092 9201
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The Enterprise Center #33-08, Hong Leong Bldg
6766 Ayala Avenue Singapore 048581
Tiwa York Makati City 1200 Philippines
Managing Director Tel: +65-6532-2507
Tel: +632-856-5616
E: tiwa.y@admaxnetwork.com
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