Presentation World Press Trends 2017 at the Internet Advertising Conference, Prague, April 2018 (https://iac.spir.cz/akce/internet-advertising-conference-2018/). Two years ago was a watershed moment in the news media industry when a fundamental shift in the business model took place: reader revenue became the biggest source of revenue for news publishers. This year’s survey re-enforces that trend as 56 percent of newspapers’ overall revenue came from circulation sales (print and digital) in 2016.

1. World Press
Trends
IAC CONFERENCE, PRAGUE, APRIL 2018
World Association of Newspapers
and News Publishers

2. WORLD PRESS TRENDS
data partners

3. source: Reporters sans Frontières

4. MARKET TRENDS
STORIES AS A SERVICE
USER TRENDS
TRUST IS THE NEW CURRENCY
BUSINESS TRENDS
BUILD COMMUNITIES
BASED ON LOYALTY / EXPERIENCE / SCALE

5. Stories As A Service
THE FIFTH WAVE OF DIRUPTION
MARKET TRENDS

6. Source: WPT Analysis, E&Y,
Zenith, PwC Global Entertainment
and Media Outlook: 2016-20206

7. Digital Journalism – Waves of Disruption
Portals
1990–1997
1
Search
1997–2006
2
Social
2006–2015
3
Source : Davik Skok

8. Source : Davik Skok

9. Trust is the New
Currency
ATTENTION WAS THE OLD ONE
USER TRENDS

10. Total facebook engagements in the US
for top 20 election stories in 2016
*Engagement refers to the total number of shares, reactions and comments for a piece of content on Facebook.
Source: Facebook data via BuzzSumo
MAIN STREAM NEWS
FAKE NEWS

11. faktisk.no : a Team of Rivals
cross industry and collaboration are key in Norway

12. 15
56
16
2
149 active projects woldwide
in 53 countries
source: Duke reporters Lab
+30%
vs 2016
50
4

13. Source : Edelman Trust
Barometer 2017. 33,000
respondents total, 28 countries

14. 2016 - inversion of influence
Source : Edelman Trust Barometer 2017

15. 2017 - Trust gap widens
Mass population rejects “established authority”

18. 14 web properties
35,4 M Unique Visitors
80% market reach
Ranks #4 after Google Facebook and Microsoft

19. Source: World Press Trends 2017 database and World Press Trends analysis
+300%

20. Snapshot
digital
subscription
success
stories
Source: WAN-IFRA Global Advisory Q1 2017
2,6
M

21. Build Communities
BASED ON LOYALTY, EXPERIENCE AND SCALE
BUSINESS TRENDS

23. Source: World Press Trends 2017
Print,
92%
Other,
8%
23
Global newspaper revenues
2016

25. Global newspaper traditional revenue sources
2012/2017
CAGR - 2%
Source: WPT Analysis, ZenithOptimedia and PwC Global Entertainment and Media Outlook: 2016-2020
Million US$
current price

26. Global Newspaper Print Circulation
614
644
685
716
757
2012 2013 2014 2015 2016
Source: World Press Trends 2016 database and World Press Trends analysis
+5.7%
+4.5%
+6.4%
+4.9%
Million copies

27. 79,526
80,089 80,591
81,435
82,204
2012 2013 2014 2015 2016
Global Newspaper Print Circulation Revenue
Source: World Press Trends 2017 database and World Press Trends analysis
+0.7%
+0.6%
+1.0%+0.9%
Million US$

28. 79,571
74,287
69,190
63,804
58,182
2012 2013 2014 2015 2016
Source: World Press Trends 2017 database and World Press Trends analysis
28
Global Newspaper Print Advertising Revenue
Million US$
Million US$
-27%

29. Global newspaper digital revenues
2012/2017
CAGR +16,5%
Source: WPT Analysis, ZenithOptimedia and PwC Global Entertainment and Media Outlook: 2016-2020
Million US$

30. Who pays for
news, and why
do people
subscribe?
Source: American Press Institute

31. Younger generation is willing to pay
Age distribution for new subscription sales per project
Schibsted Norwegian subscription papers
Source: Schibsted Norway
Digital-only Week-end All-week, print & digital

32. Source : WAN-IFRA World Press Trends, Chartbeat
Loyalty vs. pageviews

33. Source: GrzegorzPiechota based on NYT financial report

34. Winners of the attention economy
aggregate largest audiences & capture
most of ad revenue
71%
USA combined
share in 2016
89%
their share in
new ad spend
Source: WAN-IFRA DCN; IAB

35. Who captures $ in digital ad ecosystem?
Source: AEMII – Future Media Lab / European Magazine Media Association 2016
Data
management
platform,
data provider
Trading
Desk
AgencyAdvertiser Demand-
side
platform
Ad
exchange
Supply-side
platform, ad
network
Publisher

36. Source : Statista
2010 2011 2012 2013 2014 2015 2016
21
30
39
54
121
181
216
Million
Users

37. dominant global players use of central user accounts
to harness their market reach
Amazon account Google-id Apple id Facebook-id Alibaba-id
237
702
500
1,228
231300
2,482
800
1,591
407
0
750
1,500
2,250
3,000
Amazon Google Apple Facebook Alibaba
+27%
+60%
+64%
+30%
+254
%
Amazon account for e-
commerce. Cross
industries
ID for access,
identification,
authorization of
specific services
ID for access and
authentification with a
large numbers of
other service
providers
All-in-One account
used to log in many
Apple Inc. online
services
Alibaba ID for e-
commerce proviseur
(BtoB, BtoC, CtoC),
sales services, e-
payment, search-
engine, Cloud services
active global users
(millions)

38. 44 Mio.
unique users
in Germany
85% of
eComerce
users
Too many fragmented Domestic solutions
do not reach the critical mass
Amazon portfolio Isolated single sign-in initiatives in Germany
eCommerce
automotive
food retailer
media
logistics
mobile communications
vs.
vs.
vs.
vs.
vs.
vs.

40. 6 national publishers - 70 web properties
NONIO reaches 85% of Portuguese Internet users
Single Sign On (SSO)
Customer Identity and Access management (CIAM)
Data segmentation (DMP)
100% Opt-In

41. Source: World News Media Outlook 2017 – Innovation Research Group, & WAN-IFRA

42. The survey looked at three
areas:
current revenue streams,
financial performance during
the past book year, and the
anticipation of future
revenue sources;
specific priorities for change
and investment in the next
year 3 to 5 years;
how leaders experience
change and risk.
250 respondents
68 countries

43. Web TV,
video
Successful organisations* consider
the following to be high priorities
over the next 5 years:
*Successful Organisations are both reporting financial growth and are seen to be innovative by their executives.
Events and
conferences
Podcasting,
streaming audio
Special
reports

45. Media are becoming
shoppable
and retailers media
companies

46. ➽Advertisers: Converse, Ray-Ban and Nike,
and Kyra TV
➽e-commerce and merchandise: pop-up
event in London to promote “PAQ.”
1,000+ participants people from
countries, including Malaysia, Denmark,
France and Germany, came to buy
merchandise from the show.
events
conferences
digital video publisher, UK) TV
shows “PAQ,” “Greatness” and
“Bad Canteen” - distributed on
YouTube and its own site.

47. ➽ Recognition on Texas Tribune’s Donor Wall
➽ Discounted tickets to the annual Texas Tribune
Festival
➽ Exclusive, quarterly e-newsletter, where
members get a behind-the-scenes look at the
Tribune’s latest projects and initiatives
➽ Circle members believe in supporting Texas
Tribune’s public service mission (nonpartisan
news, data and events at no cost)
events
conferences
The site’s focus on database journalism with narrow
focus on politics. It is a mix of donations, memberships,
corporate sponsorships and niche products.

48. ➽ 50 events. That number will more than double
this year, with 120 estimated. Events will
represent close to 65 % of total revenue in 2017
Who’s Next series celebrating local business
leaders
➽ Around 150 attendees, free of charge. Approx
$7,000 revenue / event
➽ Movie nights and game-watching parties are
common, easy, and a readymade way to gather
attendee data to start an email newsletter
relationship
events
conferences
A revenue model comprised of 40% events, 30%
digital advertising, 25% membership, and 5%
merchandise.

49. e commerce
affiliate models
Affiliate modelsE-commerce
➽Growing threat of Amazon and
overreliance on partnerships with the e-
commerce giant
➽Hard to competing with Amazon on user
experience and convenience
➽Low risk small payout amounts
➽Scale is critical
+57 % in 2017. In 2016, Time Out’s e-commerce revenue reached £4.7 million. More
recently, Time Out started selling gift boxes of coupons for 10 of the top restaurants in
London for £49.99: 1,000 boxes selling out in six hours.
Events: In 2016, Time Out arranged and sold tickets in London and in cities across the U.S.
for 250 Live events (80,000 participants).
“It’s about offering quirky, insightful viewpoints of the city,”
Christine Petersen, CEO Time Out Digital

50. membership
➽ Wired Media Group Condé Nast (Wired, Backchannel and Ars Technica,
launched a $4,000 annual membership program: Emerging Technology
Council . $ 500K revenue/year
➽ National Journal (DC) subscriptions start at $5,000; institutional accounts can
go for 10 times. Subscribers get their own membership adviser, plus access to
an archive of white-label slides filled with data and charts that can be plugged
into meeting slides.
➽ Business Insider Intelligence charges $2,495 for all-access memberships,
7,000 total members (nov 2016). Target $17M USD revenue/year ?
➽ Wall Street Journal CEO Council (invitation-only groups targeting CMOs,
CFOs and CIOs)
➽ Politico Pro, launched in 2011, had a subscription product whose individual
subscriptions cost $5,000. Most of Pro’s money came from corporate-level
subscriptions, which cost upwards of $10,000

51. In 2017, £420
million were
spent in the UK on
experiences
At Hearst, 45%
of the revenue
comes from
consumers
Many millennials would rather spend
money on experiences over products.
We’re starting to reach of lot of users who do not even realise
Cosmopolitan is a magazine. Their first experience of the brand is
through the platforms and our events. And that’s fine »
Duncan Chater
chief brand officer Hearst UK

52. theairline industry makes
record profits at a time
when seat margins are
dwindling
the grand vision of airlines as omni-channel
retailers - Ancillary Revenue represents a
264% increase from the 2010
Source: IdeaWorksCompany 2017

53. music revenue
grows as digital
downloads and
CDs fade
Streaming grows and Live music
thrives
Total revenue of the music industry
USD Million source LSE

54. What is the Greatest Risk to your Company’s
Future Success?

58. 1 Seize the
opportunity to build
a business need for
TRUSTED
JOURNALISM
Focus on the right
metrics: LOYALTY,
EXPERIENCE,
COMMUNITY
RETINK OUR ALLIANCES
Focus on Impact and scale and
advance the idea ofan
ecosystem for independent
news in digital age
3
Embed EXPERIENCE
INNOVATION into our
culture and organisation.
4
2

59. www.wptdatabase.org

60. ABOUT
WAN-IFRA
Promote and defend the
values of a free press
worldwide
Emulate, Advance quickly best
practices and innovation to
the market
Build capacity for a
sustainabale news ecosystem

61. TOOLS AND
SOLUTIONS
innovation and
business development
INFORMATION
Filter and deliver
news and reports
NETWORK
with peers around
the world
ADVOCACY
for press freedom,
and fair regulatory
frameworks
We do this by delivering
four main
service offerings

62. Media Executives and Business Developers
Editors and Journalists
Innovation officers, Technology
Entrepreneurs
Production and Technology Managers
Public Affair officers, legal counsels
WAN-IFRA represents and serves 18,000 publications
and over 3,000 companies and institutions (individual
publishing companies, technical suppliers, service
providers, 80 national publishers associtions,
education and research centers) in more than 120 countries
40,000
SUBSCRIBERS
To our Daily News Executive Service,
and Newsletters coming from 135
countries.
Our newsletters are followed by
190,000 unique users
10,000
EXECUTIVES
working in 3,500 news organisations,
technology enterprises, and trade
bodies use WAN-IFRA services every
year
1.2 Million
PAGE VIEWS
of features and reviews on our
blogs and website
WE SERVE

63. PARIS
FRANKFURT
MEXICO CITY
TORONTO
CHENNAI
SINGAPORE

64. DIGITAL MEDIA
ASIA
DIGITAL MEDIA N.
AMERICA
DIGITAL MEDIA
EUROPE
WAN-IFRA
MID EAST
DIGITAL MEDIA LATAM
WAN-IFRA
INDIA
ZEITUNG DIGITAL
DIGITAL MEDIA
INDIA
DIGITAL MEDIA
AFRICA
PUBLISH ASIA
NEWSROOM
SUMMIT
DIG SUBS
IFRA & DCX
CONGRESS &
WEF
10,000 invividual media executives
attending our conferences in 2017

65. Webinars
Regular webinars with experts. Recent ones include
Publishers meet chatbots, Kevin Anderson
3 Priorities for Publishers, Mario Garcia
The first million new revenue, Jeff Moriarty

66. STUDY TOUR
wan-ifra.org/studytours
Artificial Intelligence, Content
Monetisation, New business models
Helsinki, Espoo - Finland
15 to 18 may 2018

69. IFRA/DCX Expo Berlin

70. QUESTIONS
VINCENT PEYRÈGNE
CEO WAN-IFRA
vincentpeyregne
Vincent.peyregne@wan-ifra.org
❞