Information Culture Week 1: The History of Web Banners

1. The History of Web Banners
Pamela Fasolo
9/16/12

2. The History of Web Banners
• The first Web Banner
• October 25, 1994
• HotWired (the magazine, not the travel website)
• The first commercial website that began selling ads in
bulk
• AT&T- You Will campaign
• 468 x 60 static GIF

3. The History of Web Banners
• 1990s
• Web banners peaked during the .com boom
• US $8.2 Billion
• Ads were usually 468 x 60 or smaller
• Static GIFS with bright colors and graphics
• Animated GIFS appeared
msn- 1996
REI- 1999

4. The History of Web Banners
IBM- 1997
NIS- 1998
Claritin- 1999

5. The History of Web Banners
• 2000s
• .com bust
• Expensive ads, low CTR
• Advertisers spent on traditional media
• Pop up, pop under
• Ad blockers
• Added value

6. The History of Web Banners
• 2004- Revival
• New technology allowed for
more interactivity
• Smoother animation
• Flash, Java Script
• In banner
games, videos, and
social media feeds
• Retargeting
• More value in web advertising
• Increase in time spent
online
• Fragmented traditional
media
• iPod, Tivo, cable, etc
IAB Standard Sizes

7. The History of Web Banners

8. The History of Web Banners
Featured Products
Staples- 2000
http://demo.pointroll.com/Poin
tRoll/AdDemo/CVS/HOT_DEAL_
REFRESH_PaperBoy_728x90_Ex
p_B_DerivePd10.asp
CVS- 2012

9. The History of Web Banners
Store Locator
Sears- 1996
http://demo.pointroll.com/Poi
ntRoll/AdDemo/JohnDeere/FY
11_Turf_US_Phase3_160x600
John Deere- 2012 _Exp_DERIVEPd1.asp

10. The History of Web Banners
Resources
• Banner Ad Museum, The Longest List of the Longest Stuff at the Longest Domain Name At Long Last,
http://thelongestlistofthelongeststuffatthelongestdomainnameatlonglast.com/banner.html
• Display Advertising: The Billboards of the Web, Husam Jandal, WSI, Copyright 2011
• Dot-Com Bubble, Wikipedia, http://en.wikipedia.org/wiki/Dot-com_bubble
• Products Showcase, Pointroll, http://pointroll.com/productshowcase/Rich_media.html
• Rise and Fall of Online Advertising, Rachel Arandilla, Web Designer,
http://www.1stwebdesigner.com/design/online-advertising-history/
• Web Banner, Wikipedia, http://en.wikipedia.org/wiki/Web_banner