Some thoughts about mobile innovation (OpenMIC July 2009)

1

Some thoughts about Mobile
Innovation (Open MIC)
http://wirelesswanders.com
Copyright Paul Golding, 2008
Thursday, 2 July 2009

2

Paul G...
Help companies with their mobile product strategies and
architecture: Operators, Equipment vendors, Media
companies, Start-Ups

Mobilist since 1990, last 12 in applications - 14 patents in
mobile design. Worked in all parts of the mobile
ecosystem. Former expert member MIDP 3.

Do it for real: 2006/7 Chief Applications Architect, Motorola
Mobile Apps, Mobile TV/IPTV, Sendster, mConnected, O2
Futures & Innovation

Done it a lot: Architect/designer of numerous mobile/Internet
solutions - First ever mobile portal (Zingo)

Done it widely: Worked on mobile projects in all continents:
O2, Vodafone, 3 UK, 3 Italia, Virgin Mobile, Etisalat, Du,
BSkyB, OMTP, BT, GSMA, Netscape, Morroc Telecom,
Orascom, CSL, Al Jazeera, Lucent, NTT DoCoMo, MTC,
Extreme, Metrowalker, Sendster, mConnected... Copyright Paul Golding, 2008


3

What should I build?


4

a. Application
b. Open APIs
c. Community
d. Platform
e. Service
f. Ecosystem


5


... g. Experience


6

Think UX, think whole product
POP3 client is not a product…
If the interface clumsy = not a whole product….
if the tariff is unclear = not a whole product...
Can't easily type = not a whole product….
Emails insecure = not a whole product....
Users like a WHOLE PRODUCT....

Sacred Cow:
We fetch emails.


7

Whole product - Jitterbug

Sacred Cow:
I enter numbers.

Operator or friend/family
can update the address book


8

Think whole purpose...
What job am I hiring the
product to do?
Milkshake a “ﬂavoured thick
cold drink” or a “convenient and
pleasurable portable breakfast
for journeys to work?”[1]

e.g. Jitterbug - “to make
me feel secure about my
parent(s)” ???
[1] - read “The Innovator’s Solution” by C. Christensen

9

+
Even more WHOLE solution? - See my parents!


Whole product?

My TV is a big screen for my mobile?

Successful mobile UX (in more detail) 11

Successful
Mobile Experience

Discovery Unboxing Investment Passion/ Accessible/ Anticipation Conversation
Evangelism Contextual
Can I easily ﬁnd Does it work out Is this easy to I will want to I can easily use
the service? of the box? use? I will love using I can easily keep coming this with others
this because... bump into this back because...
Does it say Can I play Can I access because... I can easily ﬁnd
something immediately or my data? I will want to tell I look forward to others
meaningful to do I have to “get others It understands new features
me on the box? it?” Can I easily because... my needs because... It adapts to my
‘bump into’ because... social
Does it make Can I invite this? If I stop using relationships
me a promise? others? this, I will miss it It adapts to my
Does it get because... situation It adapts to my
Is it one click better the more because... social context
away? I use it? How is my
loyalty
rewarded?

Mobile Web 2.0 Ecosystem

Usable devices

Transparent business terms and tariff

Open, secure and extensible architectures

Reliable networks
Copyright Paul Golding (www.paulgolding.com) 2008



12

We haven’t travelled far...

iPhone Leapfrog Breakthroughs
Disruption!

Lateral thinking
distance from
core idea

POTS Mobile


13

Sacred Cows #1 - Dial to talk


15

Sacred Cows (to be sacriﬁced?)
Calls are made to phone numbers

Most users will have only one phone (most of the time)

Calling is asynchronous, unannounced

Usage is measured/charged by minutes (and texts)

Data is charged per MB

Mobiles are call/connection centric (not conversation-centric)

Calls convey the speech exactly as it was spoken

Devices have cut-and-paste!


16

Some innovation
vectors...


17

Whole Mobile UX: exploit context:
Location Interests

Time Friends

Activities Proximity

All mobile products should take context into account


18

Context: Web 2.0, Microformats:
Location Interests

Time Friends
Web 2.0/3.0
Microformats

Activities Proximity

Increasingly, whole mobile product design will mean taking context into account


Why?
Social networks...

• We connect like this...
• LinkedIn - Facebook - Twitter


Virtual worlds...


Virtual World Age 5

Registered www.kzero.co.uk
Second Life (33) Twinity (36) Jumpstart

Accounts Utherverse (32) 2m
17m
2009
Chuggington

Q1 2009 Blue Mars 2150
15m
Woogiworld
Handipoints
Age 30+ GeoSim 13m 2008
1m Age 8
HiPiHi
(30) Philly (31)
Chapatiz
Amazing
Worlds Ecobuddies
VMK NuNu

Virtual
Near 2007 Konstruction Zone
Xivio
ERepublic Hello Kitty
Buildabearville
3m

world
2m Ridemakerz
5m Webkinz
Football 2006 Whirled
Superstars Action Allstars
ActionJetz

Explosion
Coaches Centre Robot Galaxy
17m Barbie Girls
15m Webcarzz
12m
Cyber Town 2005
20m 40m Poptropica
Chobots
Fusion Fall
WilliNilli
Omnidate Moshi Monsters
1m Cars
Age 25 2009 2008 2007 2006 2005 2005 2006 2007 2008 2009 Age 10
Franktown Dizzywood
MinyanLand LEGO Universe
Mycosm Medikidz
45m 50m Neopets
2m
SceneCaster 2m Digital Dollhouse
2005 Club PonyPals
iheartland 3m Whyville
Saddle Club
Activeworlds 1m Webosaurs
Kiwi Heroes
10Vox

300 Mi!ion
Onverse Papermint
12m Vizwoz
Interzone 2006
SportsBLOX 19m Green Zoopri
ClubCooee Faketown 22m Club Penguin
Twinners 1.5m Galactik Football
Weblin 2m 1.5m
My Mini Life
1.5m 90m Precious Girls Club
Kaneva
Black Mamba 2m 3m 2007 100m
There 1m Spineworld
Coke
MTV 3D 4m Studio Audree’s World
124m Habbo
vMTV Vivaty 20m Home 6m
Yoggurt
30m Girl Ambition 8m
NASA
IMVU vLES SmallWorlds 2008 goSupermodel
12m 19m
Freggers
Age 20 sMeet 7m
17m Muxlim Planet Cazmo Age 13
vSide 4m 13m Lively Upper Deck U
24m
Live or open beta C3L3B Outspark 8m 15m
Meez 21m
Launched in Gaia Frenzoo 2009 26m
Rocketon 1m
26m Roiworld WeeWorld
In development/private beta Ourworld Taatu
Stardoll
No data shown for worlds under 1m registered accounts. Includes estimates.
Closed/closing
Copyright KZero 2006-2009
Age 15 Permission required prior to republishing

Monday, 23 February 2009

Flickr

in-world
mash-ups
Youtube ATM


out-world mash-ups


24


... h. Business!


25

Think business architecture
Market
Trends
Entrepreneurial (Mega/Micro)
Developers
aim here

Proﬁtable
app
Technology Business
Enablers models

How do we do this?....


26

Social Business Models?
Co-creation & work with Frenemies
Co-create or die! (TODAY: Find some
co-conspirators!) Social Coding.
Users
Tech Ecosystem: Open Stack,
microformats, exploit mash-ups: Click-
off, but not click-out!

Ideas ecosystem: Open ideas
Proﬁtable
exchange: it’s mostly in the execution,
business not the idea or technology

Techies Entrepreneurs Share your Basecamp spaces!

Share the risk - make frenemies

Start here: OpenMIC barcamp?


27

Thank you
Paul Golding
paul@wirelesswanders.com
wirelesswanders.com

Follow

@pgolding
(C) Copyright Paul Golding, 2008

Some thoughts about mobile innovation (OpenMIC July 2009)

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (12)

Similar to Some thoughts about mobile innovation (OpenMIC July 2009)

Similar to Some thoughts about mobile innovation (OpenMIC July 2009) (20)

More from Paul Golding

More from Paul Golding (6)

Recently uploaded

Recently uploaded (20)

Some thoughts about mobile innovation (OpenMIC July 2009)