Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

eTail West 2017: SEO Audits

SEO audits of a number of notable ecommerce brands and sites that was presented during the eTail West 2017 Display, Online Media, & Search Summit

  • Login to see the comments

  • Be the first to like this

eTail West 2017: SEO Audits

  1. 1. WEST 2017 SEO SITE audits http://bit.ly/etail-seo
  2. 2. @eywu linkedin.com/in/ericywu github.com/eywu
  3. 3. BEARRACE
  4. 4. 1. High Valued Opportunities • keywords: non-brand, 4 < position < 15 2. Search Results Analysis 3. Actions & Prioritization • Technical • Content • Links • User Experience site audits: the methodology
  5. 5. Tools of the trade
  6. 6. site audits: brand retailers, marketplaces, distributors
  7. 7. Rating: The description has the same value as the Title. You should rather enter a brief and accurate summary of the page content in the Description.
  8. 8. Naturally, you won't find any partially hydrogenated oils, high fructose corn syrup, or artificial anything but what you will find in Kashi's chewy granola bars is just …
  9. 9. user experience: modals + interstitials
  10. 10. configure for the user experience
  11. 11. content: reviews + UGC
  12. 12. technical issues
  13. 13. 503 Service Unavailable
  14. 14. @eywu http://bit.ly/etail-seo

×