ATG is an e-commerce application created in 1991 that was later acquired by Oracle in 2011. It provides a highly scalable and flexible architecture for web commerce. ATG contains various components for commerce, merchandising, search, shopping, checkout, promotions, order processing, reporting, and customer support. It enables personalized sales and marketing across channels and devices.

1. ATG E-commerce
- An Oracle Product
-Phani Shankar M

2. What is ATG?
- Stands for Art Technology Group
-by Jeet Singh and Joseph Chung in 1991
-Taken Over By Oracle in 2011
- Web commerce Application
- It’s a highly scalable, flexible and innovative component-based architecture

3. Why ATG is best of all commerce?
ATG provides the most advanced commerce software and services
to power the growth of the world’s top brands. ATG Commerce
Suite is the most comprehensive, most scalable, most stable
commerce solution available today, proven for over a decade in
the most high-volume, high-transaction environments. It sets the
standard for all other solutions, driving personalized sales and
marketing from a single platform across channels. With dynamic
personalization and targeting capabilities at its core, the ATG
Commerce Suite also enables sellers to automatically match the
right offer to the right person at exactly the right time. The
business result: more conversions, larger transaction sizes,
and stronger customer loyalty.

4. What does ATG Contain?
-COMMERCE
-PIPELINES & FRAMEWORK
-MERCHANDISING
-SEARCH
-Customer Support Services (CSS)
-SHOPPING AND CHECKOUT PROCESS
-PROMOTION
-ORDER PROCESSING AND FULFILLMENT
-REPORTING AND MONITORING
-MULTI-SITE
-ADD-ON APPLICATIONS
-CAMPAIGN OPTIMIZER
-CUSTOMER INTELLIGENCE
-OUTREACH
-SELF-SERVICE

5. COMMERCE
Display product and promotional information, process
orders, and display order status
Calculate pricing, tax, shipping,
promotions and other costs
and accept multiple payment
types such as credit card, gift
cards, credits

6. PIPELINES & FRAMEWORK

7. MERCHANDISING
ATG Merchandising provides a rich set of tools for business users,
product/brand managers, and merchandisers to manage
products and their presentation in the Web storefront. They can
also control the promotions that are currently active on the site,
and define complex rules that govern how promotions are
presented. ATG’s Business Control Center (BCC), a Web-based
graphical interface, allows business personnel to manage and
maintain the Web storefront, including a complete and
customizable review and approval workflow.

8. SEARCH
ATG Search is a dynamic, integrated search solution that
incorporates natural language technology into your storefront. It
enables shoppers to quickly and efficiently navigate your
commerce site with features like faceted search results to find
the exact merchandise they want, as well as the ability make
purchases directly from the search results page. It also enables
“searchandising” (personalizing results for a given user) and
other marketing features like page redirects, results exclusion
and results positioning.

9. SHOPPING AND CHECKOUT PROCESS
- Secure Transactions
- Comparison Lists
- Persistent Shopping Cart
- Express Checkout
- Anonymous Checkout
- Promotional and Dynamic Content

10. PROMOTION
- Specific amount off a particular product
- Percentage amount off a whole order
- Specific amount or percentage off a product
based on an attribute
- Free shipping for a specific product
- Buy one, get one free
- Free gift with purchase

11. ORDER PROCESSING AND FULFILLMENT
ATG Commerce provides tools to handle pre-checkout order
processing tasks such as adding items to a shopping cart,
ensuring items are shipped by the customer’s preferred method,
and validating credit card information. The system is designed
for flexibility and easy customization.

12. REPORTING AND MONITORING
Business managers can easily create and
define dashboards in a Web-based interface
that provide a convenient view of key
performance measures. Dashboards are an
assembly of predefined thumbnail reports
displayed side-by-side, allowing business users
to easily spot changes in the business
environment, just like on the dashboard of a
car. Supplied dashboards include views
customized for general managers, marketers,
and merchandisers.

13. CSC
ATG Commerce Service Center (CSC) allows you to
assist customers with their online orders, manage
customer information and perform a variety of
actions to orders.

14. MULTI-SITE
ATG architecture makes it simple to support multiple sites on a
single instance, leveraging common hardware and software.
Sites may be set up to share or segregate as many of the catalog,
user profile, and other site assets as desired. You have the
flexibility to control the degree of component reuse that makes
sense in each case.

15. ADD-ON APPLICATIONS
- B2B Commerce.
- Contract-based pricing.
- Purchase lists and order restrictions.
- Approval workflow.
- Purchase orders and requisitions
- Click to Call
- Click to Chat

16. ATG Campaign Optimizer lets you present different Web site content to
different customers simultaneously and measure the resulting purchasing
behavior. The tool can help increase revenue by allowing you to make better
decisions about site content and provide the most compelling customer
experience.
CAMPAIGN OPTIMIZER

17. CUSTOMER INTELLIGENCE
ATG Customer Intelligence is an integrated set of datamart and
reporting capabilities that monitor and analyze commerce and
customer care performance. It combines key data from the ATG
product suite, such as purchases, searches, escalations, and
click-thru’s, with behavioral data from customer on-site behavior
and available demographic data, such as age, gender, and
geography, to provide superior customer intelligence.

18. OUTREACH
The ATG Outreach server runs in your development
environment and enables ATG Outreach users to create
and manage campaigns via the ATG Business Control
Center. It takes advantage of the asset management
(“versioning”) and deployment facilities provided by the
underlying ATG Content Administration system.

19. SELF-SERVICE
The purpose of a Self Service site is to enable customers to
search for and/or resolve issues themselves using information
available on the Self Service site. The ATG Self Service site
enables a customer to contact your organization’s support
center when they are not able to find what they are looking
for on their own, or when additional help is required. When a
Contact Us form is submitted by a customer using the Self
Service site, a ticket is automatically created and customer
search history is appended to the ticket (recorded as Self
Service activity in the Ticket Activity panel).

20. THANK YOU