Tomo huynh talk about doing drupal business in VIetnam

1. The Business Case
for Drupal
in Vietnam
 Tomo Huynh
 Twitter: @tomosaigon
 http://www.saigonist.com

2. Target Audience
 A. Outsourcing houses
 How to attract customers
 Addressing customers’ main concerns
 B. In-house development, independent devs
 Choosing your web technology stack
 Website quality
 C. Single brochure site, one-offs
 Available resources vs. core competency

3. A. Outsource: Selling to clients
 Speak a language your customers understand
and want – Drupal
 Never ever roll your own CMS (t.b.c.)
 Clients refer clients – or not
 Appear more competent to clients
 Drupal much more in-demand overseas
 Don’t just think Vietnam’s market!
 Stand out from the crowd
 Drupal projects are priced higher
 Move up value chain
 More money for your company

4. A. Overseas client concerns
 Open source
 Concern about stealing their IP
 *All Drupal modules are freely licensed, no
worries about pirated modules
 Security, Maturity, Scalability
 Be vendor agnostic
 Be there in the future
 Drupal is a brand name
 Professional, enterprise services are available
 Acquia partners

5. B. For in-house development
 Developer-friendly
 Free, open source, licensing
 Time-efficient
 Can build more sites, more quickly
 Easy to find LAMP developers
 More possibilities than WordPress
 Advantages over Joomla

6. Drupal Training
 Any developer can learn Drupal
 Drupal takes advantage of WAMP knowledge
 Books, blogs, forums, drupal.org
 Well-documented code that makes sense
 Free online training material
 Drupal training finally available in Vietnam!

7. Why a PHP framework?
 Nobody knows RoR
 Python is also hard to find
 Everyone knows .Net and/or PHP
 PHP runs on developer’s Windows laptop and
Linux server
 Books in Vietnamese
 All 3 major CMSs are PHP

8. Why use a CMS?
 Why use a framework?
 Joomla is well-known
 More features, faster
 Re-inventing the wheel
 Community lacks enough knowledge to
implement new technology alone:
mobile, HTML5, REST, single sign-on

9. Why choose Drupal?
 Localization: Drupal is translated into
Vietnamese already
 Local community
 Tons of modules means features
 Tested
 Performance is well understood
 Any good developer can learn Drupal
 Developers become more valuable

10. Never roll your own CMS
 No community
 No support
 No “free” updates and bug fixes
 Nearly no documentation
 Dependence on a few developers
 Developer turnover too high
 It’s crazy. Just don’t do it.

11. C. Drupal means business
 Web development is your core business
 If not, outsource to a web shop
 Efficiency of your web developers is important
 Not (necessarily) for companies without a
dedicated web developer
 If WordPress can build your site, use it
 WordPress community in Vietnam?

12. Conclusion
 Helps you get more overseas customers
 Meet demand for Drupal
 Addresses common client concerns
 Get better, bigger projects
 Helps you build more sites, more
features, faster
 Get more out of developer time
 Future-proof
 Focus on your strengths

13. Thanks!
 I am Tomo Huynh
 CTO at VEO Media (Alehap.vn) –
tomo@veo.vn
 Twitter: @tomosaigon
 Blog: http://www.saigonist.com