Phillip Smith

145 Followers

12 SlideShares 145 Followers 367 Followings

Over the past 20 years, I have been at the forefront of professional communication services – both client and agency side – building direct and digital marketing businesses that have become market leaders and innovators in their field, In recent years I have channeled my focus into linking digital opportunities and channels with the fundamentals of direct marketing - integrating strategy, creativity, digital and social media through a direct filter. In my role as Chairman of the Multi Channel Marketing Council for the Australian Direct Marketing Association I support the leaders of core specialists groups focusing on voice, print, email, mobile, web, social media, and search. The o...

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About

Phillip Smith

Presentations

Creativity In Direct Marketing

Online Brand Conversations

Email In Conversation Age

Behavioural Marketing Keynote

Engaging Consumers - IFAA Conference

If I Just Ignore Them Will They Stay? Mktg Week Sa 09

CRM - Concepts & Considerations 110210

Social Media meets Direct Marketing

What Builds Fans? SA Marketing Week 2010

New(ish) media - and what's next?

Today and tomorrow in the world of email

Cannes 2016 review

Likes

Social CRM - Concept, Benefits and Approach to adopt

Social Media Strategy

Social Media Is...

Social Media

Social Media Measurement

Reconsidering the Advertising Industry

10 Ways Digital Can Help You Thrive in a Recession