AC Nielsen “reveals 73% of internet-connected Australiansare using some sort of social networking site, and many do so to communicate with their friends about their opinions on certain brands.”
We measure social media in old mediaterms - reach and frequency – the focusis on likes, re-tweets, followers, andrecommendations. We need to definesuccess not by social media volume, butrather by customer value andengagement….
Facebook Facebook YouTube Twitter Blog LinkedIn Awareness & Content sales idea Google+ YouTube Brand equity and word of mouth within community Pinterest Blog Content Idea Choose the Consider a range of Generates brand equity within platforms and drives Members of that has value relevant platforms relevant platforms word-of-mouth within community – assisting community becomefor community deliver idea to share idea growth of community engaged customers
Distribution of half-lifes over four different referrer types. Facebook, twitter and direct link (linksshared via email, instant messengers etc.) half lifes follow a strikingly similar distribution.http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-pay
Implications of proposed new privacy legislation • New bill includes a prohibition on direct and digital marketing that will restrict the way businesses can communicate with their customers through both traditional marketing channels as well as digital channels such as online and social media. • Also will require opt‐outs to be included in marketing and advertising messages • “Imagine a world where twitter messages include an opt‐out?” • Interestingly, the review of the privacy act started six years ago at a time when Facebook and Twitter didn’t even exist…. • Could have significant impact on marketers and the direct to customer marketing activities.