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Online
Brand
Conversations




How and when to get involved
An original conversation?
Getting granular....
Finding your audience
What identity?
Boeing have a blog - VP of Marketing Randy Tinseth - started by his
predecessors for the plane spotters among us
The originator of the Boeing blog - VP of Marketing Randy Baseler - seems
that to be in marketing at Boeng, being named Randy is a plus....
Ten Tenets of Good Conversation

1. Good conversation is natural                     6. Good conversation is timeless



2. Good conversation is honest                      7. Good conversation is valuable



3. Good conversation is balanced                    8. Good conversation is heated



4. Good conversation is open                        9. Good conversation is viral



5. Good conversation is organic                     10.Good conversation is productive

Source: Join the Conversation - Joseph Jaffe 2008
Direct marketing principles remain for online conversations -
        content in the context of the target audience
Does your strategy have a
        Plan B?
Text




Dove Onslaught
http://au.youtube.com/watch?v=Ei6JvK0W60I
Text




Greenpeace response
http://au.youtube.com/watch?v=odI7pQFyjso
The response?




         Source: YouTube
And also...
How does a brand
   break in?
AdSpace Pioneers response to NAB spamming bloggers - spam a NAB
branch. Found on Youtube http://au.youtube.com/watch?v=yWEQgeMi6aQ
Opportunities
 are abundant




phil@ideagarden.com.au
Twitter: phillipsmith

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