Video Here: https://www.youtube.com/watch?v=n6SetGQYWSs Google Glass, Samsung Gear, MetaWatch, Fitbit Flex, and a whole host of other devices are weaving a connectivity web with a similar underlying pattern: the smartphone is emerging as the mobile mainframe. Our phones are powerful, always-on, always-connected machines that pipe data to and from these terminals (or devices). The result is an amazing collection of capabilities and experiences for the user. I’ve spent the last few months diving into the world of the mobile mainframe, bouncing between platforms and devices. I’d like to share my own journey, highlight the powerful experiences this model provides, discuss the downsides of the mobile mainframe as it stands today, and make some outlandish predictions about the future as I see it.

1. MAINFRAME
@PHILIPLIKENS
Philip Likens
MAINFRAME
EXPERIENCING
THE MOBILE
@PhilipLikens #mobilecamp

2. @PhilipLikens
@PhilipLikens #mobilecamp

3. @PhilipLikens #mobilecamp

4. Mobile Mainframe?
https://www.flickr.com/photos/pargon/2444943158 @PhilipLikens #mobilecamp

5. Moth
https://www.flickr.com/photos/8212496@N06/493885707 @PhilipLikens #mobilecamp

6. Wearables?
http://www.flickr.com/photos/azugaldia/7457645618 @PhilipLikens #mobilecamp

7. Press
https://www.flickr.com/photos/gsfc/3726614425 @PhilipLikens #mobilecamp

8. –Endeavour Partners
Endeavour Partners’ research reveals that more
than half of U.S. consumers who have owned
a modern activity tracker no longer use it.
!
A third of U.S. consumers who have owned
one stopped using the device within six
months of receiving it.
@PhilipLikens #mobilecamp

9. –Anonymous, Secret
“The douchebag execs at Nike are going to lay
off a bunch of the eng team who developed
the FuelBand, and other Nike+ stuff. Mostly
because the execs committed gross
negligence, wasted tons of money, and didn’t
know what they were doing.”
@PhilipLikens #mobilecamp

10. –Phil Libin, CEO Evernote
“A big reason for why we even launched the
Evernote Market over six months ago was to
get experience designing for the real world,”
Libin explained. “It’s going to be very hard for
companies to be successful if they don’t
understand how to design for the physical
world. The whole nature of these devices is
that they’re going to succeed or fail based
on the experience that they give you, and the
whole experience is very tactile and very
tangible, it’s not just sitting in front of a
computer typing.”
@PhilipLikens #mobilecamp

11. –Nielsen
According to the research, a solid 70-percent
of consumers are aware of the existence of
wearables in some way or another, and among
them the adoption rate currently sits at 15-
percent… Nielsen found most wearable users
are young, with 48-percent falling between the
ages of 18 and 34. …Not surprisingly, fitness
bands currently sit as the most common
type of wearable…
@PhilipLikens #mobilecamp

12. –FastCompany
The pilot, which PayPal is trying out in its on-
campus Starbucks in San Jose, pairs Bluetooth
Low Energy beacons with Samsung Galaxy
smart wearables. No bank card or
smartphone is needed--just a face, and a
wrist wearing the watch.
!
With PayPal’s new app for the Samsung Galaxy
Gear 2 smartwatch and the Gear Fit fitness
band, patrons receive a push notification
when they walk into the area covered by a
PayPal Beacon installed inside.
@PhilipLikens #mobilecamp

13. Experiences?
@PhilipLikens #mobilecamp

14. Fitbit
http://www.fitbit.com/flex/gallery @PhilipLikens #mobilecamp

15. Glass
http://www.google.com/glass/start/assets/img/homepage/modularity-mosaic.jpg @PhilipLikens #mobilecamp

16. Metawatch
+
Pebble
@PhilipLikens #mobilecamp

17. Gear
https://www.flickr.com/photos/janitors/12284802745/ @PhilipLikens #mobilecamp

18. Experiences.
https://www.flickr.com/photos/stuseeger/230625347 @PhilipLikens #mobilecamp

19. Logging
http://www.nike.com @PhilipLikens #mobilecamp

20. Notify
http://bizbeatblog.dallasnews.com/files/2013/10/NB_METAWATCH2_26397817-1024x707.jpg @PhilipLikens #mobilecamp

21. Communicate
https://www.flickr.com/photos/taedc/10210917073 @PhilipLikens #mobilecamp

22. Record
@PhilipLikens #mobilecamp

23. Find
link @PhilipLikens #mobilecamp

24. Consume
http://bragi.com @PhilipLikens #mobilecamp

25. Control
https://www.flickr.com/photos/janitors/10289911543/ @PhilipLikens #mobilecamp

26. Verify
http://www.cnet.com/pictures/the-nymi-wristband-stores-your-passwords-and-looks-flimsy-doing-so-pictures/4/ @PhilipLikens #mobilecamp

27. Comfort
http://www.cuff.io/ @PhilipLikens #mobilecamp

28. Others?
https://www.kickstarter.com/projects/mimu/mimu-glove-for-music @PhilipLikens #mobilecamp

29. How do I design?
https://www.flickr.com/photos/psd/9098092731 @PhilipLikens #mobilecamp

30. Logging
https://www.facebook.com/photo.php?fbid=10151937019872093&set=gm.1421974351386980&type=1&theater @PhilipLikens #mobilecamp

31. Notify
http://www.razerzone.com/nabu/notifications @PhilipLikens #mobilecamp

32. @PhilipLikens #mobilecamp

33. Information"
Needs
https://www.flickr.com/photos/trevorandmarjee/4873093636/ @PhilipLikens #mobilecamp

34. Environment
link @PhilipLikens #mobilecamp

35. Threshold"
for Action
https://www.flickr.com/photos/info_grrl/10023752956/ @PhilipLikens #mobilecamp

36. Take Action
https://www.flickr.com/photos/janitors/10289904283/ @PhilipLikens #mobilecamp

37. @PhilipLikens #mobilecamp

38. @PhilipLikens #mobilecamp

39. @PhilipLikens #mobilecamp

40. @PhilipLikens #mobilecamp

41. Other
Considerations
http://en.wikipedia.org/wiki/File:MannGlassEye1999crop.jpg @PhilipLikens #mobilecamp

42. @PhilipLikens #mobilecamp

43. Future?
http://www.telegraph.co.uk/technology/news/10749684/What-does-Will.i.ams-smartwatch-do.html @PhilipLikens #mobilecamp

44. Fashion matters.
@PhilipLikens #mobilecamp

45. http://www.engadget.com/2014/03/18/this-is-motorolas-new-android-wear-smartwatch-moto-360/ @PhilipLikens #mobilecamp

46. Touch (only) IS NOT
the holy grail.
@PhilipLikens #mobilecamp

47. Fitness bands will
largely disappear
into either “jewelry”
or smart watches.
@PhilipLikens #mobilecamp

48. Connectivity
resolution before
mass adoption.
@PhilipLikens #mobilecamp

49. Next adoption hump
for smart watches
includes cell
connectivity.
@PhilipLikens #mobilecamp

50. OS consolidation
brings better UX.
@PhilipLikens #mobilecamp

51. The mobile
mainframe moves"
to the wrist.
@PhilipLikens #mobilecamp

52. Content creation"
is primarily "
tablet + headset.
@PhilipLikens #mobilecamp

53. Thank you.
@PHILIPLIKENS"
#mobilecamp"
philip@deptof.com"
linkedin.com/in/philiplikens