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CUSTOMER DECISION JOURNEY
Hotel Le Crayon
Presentation of the Hotel
 Le CRAYON is a 3 stars hotel
owned by the group
Elegancia Hotels
 Situated in the 1st district of
Paris near le Louvre
 Created in the spirit of
guest-house atmosphere
 Offers an explosion of colors
and designs signed by the
artist Gauthron Julie
Some Pictures

The Honesty Bar

Part of the wall of the
Exquise room

Different wallpaper on
each floor

Fun Bath of the Exquise room

http://www.hotelcrayon.com/en/

The Exquise Esquisse Suite:
Most beautiful room

Inside of the hotel
The Target Customer
 Business travellers who wish a different
experience
 Couples
 Families with kids
 Artist
 Any art lover
Why I have selected this Journey
 The Hotel opts for creative fantasy and colorful
 Living room equipped with a self-service fridge which gives effect of
“Being Home”
 Each floor tells a different story (wallpapers filled with faces scrawled ,
people with smiling faces to welcome visitors)
 Children are invited to color the drawings on the walls like “At home”
 Decoration like “Home” (Scandinavian wood furniture and framed
pictures give the feeling of being in a private interior decorated with
coquetry)
 Gives the impression that hotel could be influenced by Fashion

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Le crayon

  • 2. Presentation of the Hotel  Le CRAYON is a 3 stars hotel owned by the group Elegancia Hotels  Situated in the 1st district of Paris near le Louvre  Created in the spirit of guest-house atmosphere  Offers an explosion of colors and designs signed by the artist Gauthron Julie
  • 3. Some Pictures The Honesty Bar Part of the wall of the Exquise room Different wallpaper on each floor Fun Bath of the Exquise room http://www.hotelcrayon.com/en/ The Exquise Esquisse Suite: Most beautiful room Inside of the hotel
  • 4. The Target Customer  Business travellers who wish a different experience  Couples  Families with kids  Artist  Any art lover
  • 5. Why I have selected this Journey  The Hotel opts for creative fantasy and colorful  Living room equipped with a self-service fridge which gives effect of “Being Home”  Each floor tells a different story (wallpapers filled with faces scrawled , people with smiling faces to welcome visitors)  Children are invited to color the drawings on the walls like “At home”  Decoration like “Home” (Scandinavian wood furniture and framed pictures give the feeling of being in a private interior decorated with coquetry)  Gives the impression that hotel could be influenced by Fashion